For reasons mentioned earlier, building a strong, supportive and empowered community of activists is essential for a sustainable and effective social justice movement. In this section we discuss the ways we build community in the San Francisco Bay Area - though you may choose to do it differently in your own local chapter.

4.1 - building Locally

Wayne Hsiung, one of the co-founders of DxE, addresses community members at a Meetup in the SF Bay area.

Kelly presents on good design principles while her rescued chicken companion, Dualla, watches.

Kelly presents on good design principles while her rescued chicken companion, Dualla, watches.

4.1.1 - DxE Meetups

DxE Meetups are regularly scheduled gatherings open to anyone supportive of animal rights, be they veteran activists or someone who just stumbled on their first slaughterhouse video last night. As an example: in the Bay Area, Meetups are held weekly on Saturday mornings at the Berkeley Animal Rights Center.

DxE Meetups are designed to be a casual, low-barrier way for interested individuals to tap into the animal rights community. Aims of this programme include: to create a powerful sense of community, increase engagement, and thereby motivate and sustain activists in taking collective action for animals.

For more information about Meetups, and how to organise them e-mail

4.1.2 - DxE Connections

Successful movements are powered and sustained by deep, and empowering relationships between activists. DxE Connections is a simple program aimed at building these deep, meaningful friendships.

The mechanics of Connections is simple: Two activists visit 1 other activist and meet for an hour – a “Connection.” All other factors of the connection are flexible: activists have connected over coffee, over food, on a walk, while cooking together or even while protesting together!

 For more information about Connections and how to organise them, see

4.2 - building globally

4.2.2 - Email

Email is the primary way we send out general notifications, especially information relevant to our current campaign and monthly Day of Actions.

If you are involved in our international campaigns - we will add you to our mailing list for campaign related information. If you are not getting emails about our campaigns, and you think you should - contact


DxE uses social media in the following ways:

  1. Direct Action Everywhere Facebook Page - This is our public face of Facebook, where we share content in support of animal rights and showcase highlights of the works our activists do. It is also this page where we host our Monthly Day of Actions.
  2. Twitter - Follow us @DxEverywhere
  3. YouTube - Watch our latest videos at Direct Action Everywhere
  4. Instagram - Check us out at directactioneverywhere
  5. DxE International Organizers Facebook Group - This is a private Facebook group where DxE Organisers help plan DxE Days of Actions, share stories and talk about other issues.

4.2.3 - Strategy Calls

We hold a monthly strategy call to share developments in our network, to discuss the new projects we have been working on, and to highlight activists in our network. The strategy calls happen on the first Sunday of every month at 10:00AM PST, and are a requirement for all DxE Organisers.

4.2.4 - DxE Forum

The DxE Forum is an annual week-long convergence where organisers and activists from around the world come together to connect, reconnect, and engage in communal learning for one ultimate reason - to become better advocates for animals. The next Forum begins May 24th, 2017.

Find out more here.

Priya Sawhney, an activist with DxE SF Bay speaks among a panel of other activists.

Kitty Jones, a core organiser with DxE SF Bay area, leads a team building exercise.