We believe in, and fight for, Total Animal Liberation. We are animals. And we work for the immediate liberation of our brethren (human and otherwise). We speak and fight for non-human animals in the same way that we would speak or fight for our brothers, sisters, or children. We take the victim’s perspective, aspire for total species equality, and contest the moral elevation of human traits ("humane" is not the same as "good"; "reason" is not the same as "value").
We take, and ask others to take, nonviolent direct action. We directly confront the ideas and institutions that leave animals in cages and chains. We are open and proud in standing up for the oppressed. We believe in the spirit and power of creative protest, of dissent, and of a beautiful vision of a just and peaceful world. We strive to create heroes out of ordinary people, heroes who take the liberation of animals into their own hands.
We tell stories to inspire. We tell stories from the animals’ perspective. Stories to radicalize. Stories to move you. Stories to change the world.
We are a community. We believe in the power of friendship and community, of social support and companionship, and of virtuous cycles and memes. We believe in the wisdom of crowds, and in the spontaneous creativity of the masses. We are going viral, and we won’t stop until all of the animals are free.
We dream big, and have the courage and conviction to see our dreams come true. We see beyond the next frontier. We believe in a world where the quiet oppression of complacency is replaced by the vigorous dissent of a movement for change. We dream of a world where all the animals are free.