Next International Day of Action

THE VIOLENCE BEHIND EVERY EGG

JANUARY 2017

Nov_Cover.jpg

Every month, DxE unites activists across the world – in 165 cities and 32 countries – in a single day of action. Join us as we build a movement for animal rights!

RSVP, find your city, and see the latest updates on Facebook here. 


MODEL ACTION PLAN +

Activists will enter a place of violence where eggs are being sold and set up a display of a caged-farm and a cage-free farm by placing a crate (for caged farm) and an ex-pen (for cage-free farm) with people inside both. In front of both the caged and cage-free display will be egg cartons with (fake) bloody eggs inside of them. The rest of the participants will pick up the bloody eggs and line up behind the display, holding the bloody eggs with both hands.

Activists inside both the cage-free display and the caged display will do an alternating speakout with the following lines:

BC = Battery Cage CF = Cage Free

BC: I live in a battery cage

CF: I live in a cage free farm

BC: All of my brothers were killed on the day they were born

CF: All of my brothers were killed on the day they were born

BC: My beak was burned off when I was only a baby

CF: My beak was burned off when I was only a baby

BC: I was separated from my family and thrown into a barn

CF: I was separated from my family and thrown into a barn

BC: I lay so many eggs, my body can’t keep up

CF: I lay so many eggs, my body can’t keep up

BC: My cage is so small, I cannot flap my wings

CF: There are so many birds here, I’m scared to move around

BC: I am going insane from the boredom

CF: I cannot breathe from the ammonia

BC: My feet get stuck inside the wire floor

CF: I get pecked at and literally cannibalized by other birds

BC: I live in a cage of wire

CF: I live in a cage of flesh

BC: I’m scared and I’m going to die

CF: I’m scared and I’m going to die

Message mentoring@directactioneverywhere.com if you have questions.

MONTHLY THEME +

Whether eggs come from a cage-free farm or from battery cages, the violence is the same. Behind every egg is misery, disease, suffering, and death.

Join activists as we share with the world the reality behind the egg industry.

Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at mentoring@directactioneverywhere.com.


THE CAMPAIGN

DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 165 cities and 32 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.

NEW ORGANISER? READ HERE +

We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at mentoring@directactioneverywhere.com if you'd like to join.

While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.

BACKGROUND

Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. 

KEY BLOG POSTS

Why Target Whole Foods

Social Change is a Sticky Staircase

Leaving a Mark