Next International Day of Action

Crushed at Safeway

FEBRUARY 2017

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Every month, DxE unites activists across the world – in 170 cities and 34 countries – in a single day of action. Join us as we build a movement for animal rights!

RSVP, find your city, and see the latest updates on Facebook here. 


MODEL ACTION PLAN +

Our action plan will focus on the thousands of hens who die horrific deaths due to “piling” every day in cage free egg farms, where birds are crushed to death by other birds due to confinement.

Activists will enter a place of violence (preferred target TBA) and do a die-in as a “dog pile” - activists laying on top of one another. This dog pile can be inside the store or in the doorway/entrance of the store. It is recommended that activists in areas where police are more heavy-handed with citations avoid blocking the doorway (or block it very briefly). The intention is not to get a ticket. (E-mail legal@directactioneverywhere.com with questions).

Other activists who are not in the “dog pile” hold signs and give speakouts about the violence of cage free egg farms.

Message mentoring@directactioneverywhere.com if you have questions.

MONTHLY THEME +

DxE activists investigated Rainbow Farms, a Certified Humane cage-free egg farm supplying eggs to Safeway. Barns on the farm contained over 30,000 birds in intense confinement, which led to cannibalism, disease, and piling - a phenomenon where birds are literally crushed to death. Scarlett was close to becoming one of those birds - she was pecked at and trampled on by the other hens and was going blind. DxE activists rescued her, took her to the vet, and provided her with a forever home at a sanctuary. Now, Scarlett has friends and freedom.

Now, we need to share Scarlett's story and let the world know that eggs are never humane and we demand animal liberation now!

Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at mentoring@directactioneverywhere.com.


THE CAMPAIGN

DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 170 cities and 34 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.

NEW ORGANISER? READ HERE +

We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at mentoring@directactioneverywhere.com if you'd like to join.

While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.

BACKGROUND

Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. 

KEY BLOG POSTS

Why Target Whole Foods

Social Change is a Sticky Staircase

Leaving a Mark