Next International Day of Action
THE VIOLENCE BEHIND EVERY EGG
Every month, DxE unites activists across the world – in 165 cities and 32 countries – in a single day of action. Join us as we build a movement for animal rights!
MODEL ACTION PLAN +
Activists will enter a place of violence where eggs are being sold and set up a display of a caged-farm and a cage-free farm by placing a crate (for caged farm) and an ex-pen (for cage-free farm) with people inside both. In front of both the caged and cage-free display will be egg cartons with (fake) bloody eggs inside of them. The rest of the participants will pick up the bloody eggs and line up behind the display, holding the bloody eggs with both hands.
Activists inside both the cage-free display and the caged display will do an alternating speakout with the following lines:
BC = Battery Cage CF = Cage Free
BC: I live in a battery cage
CF: I live in a cage free farm
BC: All of my brothers were killed on the day they were born
CF: All of my brothers were killed on the day they were born
BC: My beak was burned off when I was only a baby
CF: My beak was burned off when I was only a baby
BC: I was separated from my family and thrown into a barn
CF: I was separated from my family and thrown into a barn
BC: I lay so many eggs, my body can’t keep up
CF: I lay so many eggs, my body can’t keep up
BC: My cage is so small, I cannot flap my wings
CF: There are so many birds here, I’m scared to move around
BC: I am going insane from the boredom
CF: I cannot breathe from the ammonia
BC: My feet get stuck inside the wire floor
CF: I get pecked at and literally cannibalized by other birds
BC: I live in a cage of wire
CF: I live in a cage of flesh
BC: I’m scared and I’m going to die
CF: I’m scared and I’m going to die
Message email@example.com if you have questions.
MONTHLY THEME +
Whether eggs come from a cage-free farm or from battery cages, the violence is the same. Behind every egg is misery, disease, suffering, and death.
Join activists as we share with the world the reality behind the egg industry.
Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at firstname.lastname@example.org.
DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.
Animal rights activists in over 165 cities and 32 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.
But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.
NEW ORGANISER? READ HERE +
We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at email@example.com if you'd like to join.
While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.
Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.
Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists.