Next International Day of Action
                  costco's bloody secret                    July 2017


Every month, DxE unites activists across the world – in 170 cities and 34 countries – in a single day of action. Join us as we build a movement for animal rights!

RSVP, find your city, and see the latest updates on Facebook here. 


Activists either enter Costco or stand outside the entrance, lined up with one person in the middle holding a sign that says "What is Costco's Bloody Secret?". The other activists in the line are either holding images (placards) or holding their hands out with fake blood on their hands. The image placards show some scenes from the investigation as well as some scenes of rescue. A speaker (or multiple) give speakouts about the investigation, the rescue and animal rights in general.

Questions? Email


DxE activists investigated one of the largest pig farms in the country.

During the course of the investigation, activists found that nearly all mother pigs were being kept in gestation crates, despite claims from the farm that they were being eliminated. In these crates, mother pigs are so tightly confined that they cannot turn around to see their own piglets. Due to having so many litters, many of the mother pigs had sore, bloody nipples, leaving their piglets to survive from drinking their own mothers’ blood. Dozens of other piglets were found dead, rotting in feces or thrown in the garbage.

Activists rescued several piglets from the farm who were in need of veterinary care. They are now living safe, happy and free at a sanctuary.

Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at


DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 170 cities and 34 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.


We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at if you'd like to join.

While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.


Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. 


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