Next International Day of Action
sprouts starves hens
APRIL 2017

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Every month, DxE unites activists across the world – in 170 cities and 34 countries – in a single day of action. Join us as we build a movement for animal rights!

RSVP, find your city, and see the latest updates on Facebook here. 


MODEL ACTION PLAN +

Activists have tape over the mouths with the word "STARVED" written on it; they are holding empty bowls. Chapters may choose to have some activists holding placards instead of bowls. The activists enter the store and line up in front of the animal products or in a visible area. A few activists, who do not have tape over their mouths, begin putting Do Not Enter or CAUTION ribbon across the display cases of animal products. Once the ribbon has been put up, these activists join the group.

Then, one activist removes the tape from their mouths, steps forward, and gives a speakout about Annie (mention Sprouts, starvation, mouth sealed shut with feces as the activists do in solidarity, rescue, etc...). The other activists are looking sad and hungry, holding out their bowls as if asking for food.

Chapters may choose to have additional speakouts from activists by having activists remove the tape from their mouths one by one and saying a line, which could be in the format “I am __, but if I was rescued, I’d ___”. E.g. “I am starving, but if I was rescued, I’d have food to eat”; “I am scared, but if I was rescued, I’d be comforted”; “I am alone, but if I was rescued, I’d have a family”; “I’m invisible, but if I was rescued, I’d be heard”. One last speaker can wrap up by speaking about how we can give all animals what they deserve by joining the animal rights movement. Everyone then removes the tape from their mouths (if they have not already) and chant as they march out.

MONTHLY THEME +

For the first time, DxE activists in Colorado investigated a cage-free egg farm that supplies Sprouts Farmers Market. The activists found widespread cruelty and suffering, including dozens of dead and dying hens. Many of the hens were starving and emaciated from being unable to reach food or water. Activists found one hen who was surviving by eating feces off the ground. Her beak was sealed shut with feces and she was close to starving to death. Activists rescued this hen and named her Annie. They rushed her to the vet where she received medical attention and love. She now lives happily at a sanctuary.

Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at mentoring@directactioneverywhere.com.


THE CAMPAIGN

DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 170 cities and 34 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.

NEW ORGANISER? READ HERE +

We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at mentoring@directactioneverywhere.com if you'd like to join.

While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.

BACKGROUND

Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. 

KEY BLOG POSTS

Why Target Whole Foods

Social Change is a Sticky Staircase

Leaving a Mark