Next International Day of Action

october 2016


Every month, DxE unites activists across the world – in 159 cities and 30 countries – in a single day of action. Join us as we build a movement for animal rights!

RSVP, find your city, and see the latest updates on Facebook here. 


A large group of activists gather outside a government office, ideally during business hours. Seek out agricultural ministries, departments of justice, and other federal, state, and local offices that neglect and support violence against animals. Use creative, nonviolent protest to demand an end to violence against animals.

Suggestion: Plan a weekend of talks, workshops, and events to unite and connect activists in your region. Get in touch with Zach Groff for ideas on housing and coordination.

Ideas: -Activists line up on the steps of a government office with duct tape over their mouths to protest government silence against animal agriculture. A banner reads "USDA [or other government agency]: STOP HIDING VIOLENCE - CONDEMN ANIMAL AG." -Activists enter a government office and stage a die in as a speaker at the front of the crowd describes the lives of animals killed with government support. -Activists unfold a metal fence near the entry to a government office and stage a singing protest (message Zach Groff or Almira Tanner for more info about DxE's protest music).


Throughout the past several decades, animal rights investigators have repeatedly gone behind closed doors to investigate what happens to animals across the world. In every case, investigators have found horrific violence.

Most recently, DxE investigators have rescued dozens of animals from "humane" farms like Whole Foods supplier Diestel Turkey and model farms under new animal welfare laws like California Proposition 2, such as California's J.S. West eggs and Farmer John pork.

Come together with other activists from your region and gather in places of violence and places of government that are leaving animals abandoned. Demand an end to the violence.

Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at


DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 159 cities and 30 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.


We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at if you'd like to join.

While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.


Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. 


Why Target Whole Foods

Social Change is a Sticky Staircase

Leaving a Mark