Next International Day of Action

MESSAGES OF HOPE

DECEMBER 2016

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Every month, DxE unites activists across the world – in 165 cities and 32 countries – in a single day of action. Join us as we build a movement for animal rights!

RSVP, find your city, and see the latest updates on Facebook here. 


MODEL ACTION PLAN +

In advance, activists prepare hundreds or thousands (or as many as possible) messages on small pieces of paper, post-its, etc... These messages are messages to the public, to the animals that lay dead in the store, or to the animals that are still on farms.

Activists enter a grocery store and begin placing these messages around the store in the deli or meat department - covering the bodies of the animals in messages of hope. As this happens, one person stands in front of the meat counter (or similar area in the store). One by one, activists join this initial activist, holding hands, and making a chain in front of the counter, nonviolently blocking the counter. The activists have their heads down and eyes closed.

One at a time (for as many speakers as you’d like) activists raise their heads and open their eyes. Activists give speakouts about all the animals who died in 2016 as well as those who were rescued by our open rescue network. Activists also speak about our hopes for nonhuman animals in 2017.

Message mentoring@directactioneverywhere.com if you have questions.

MONTHLY THEME +

Join with other activists and spread a message of hope for 2017.

Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at mentoring@directactioneverywhere.com.


THE CAMPAIGN

DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 165 cities and 32 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.

NEW ORGANISER? READ HERE +

We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at mentoring@directactioneverywhere.com if you'd like to join.

While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.

BACKGROUND

Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. 

KEY BLOG POSTS

Why Target Whole Foods

Social Change is a Sticky Staircase

Leaving a Mark