Animal Rights Activists Demanding “Animal Liberation Now” Block Hollywood Boulevard

Contact: Zachary Groff,, (703) 217-0000

Animal Rights Activists Demanding “Animal Liberation Now” Block Hollywood Boulevard


Hollywood Boulevard March Aims to Disrupt Animal Exploitation

July 11, 2016, Los Angeles  – Today, over 100 members of the animal liberation network Direct Action Everywhere (DxE) marched down Hollywood Boulevard in Los Angeles before blocking the intersection of Hollywood and Highland to demand the end to the culture of violence against animals. The dramatic protest came at the end of a four-day gathering of activists from around the world in Los Angeles for the Animal Rights National Conference 2016.

“We are just at the beginning of a grassroots movement for total animal liberation,” said protest organizer Priya Sawhney. “It is only a matter of time before all animals have a right under the law of California and, indeed, the United States, to a life that is free from harm.”

The grassroots activist network DxE was founded in the Bay Area in 2013. Since then, DxE has spread to over 30 countries and 152 cities.The network’s dramatic protests, and investigations of four California farms and a dog meat facility in Yulin, China, have been covered by the New York Times, the Washington Post, the Wall Street Journal, ABC Nightline and hundreds of other media outlets.

Today’s protest follows the release of an investigative report revealing antibiotic resistant infection at Hormel’s Farmer John pig facility just outside Los Angeles due to mass antibiotic overuse that poses a human health risk. The activists say an investigative team that included former Baywatch star Alexandra Paul found horrendous conditions with thousands of diseased and languishing pigs at the filthy facility, including piglets being eaten alive or trampled to death. One pig, who the team named Miley after the singer and animal rights supporter, was rescued from the facility and rushed to receive emergency medical care.

The activist network made headlines in June on ABC’s Nightline with an investigation into the dog meat trade in Yulin, China. Using hidden cameras the activists documented dogs confined, beaten and thrown in vats of boiling oil. The investigators say conditions at the Farmer John pig farm in California were no better. Americans’ anger at Yulin, activists say, should be turned toward farms like Farmer John as well. DxE ties the violence at Farmer John to the restaurants, clothing stores and shoe stores up and down Hollywood Boulevard. Americans are supporting violence for countless animals like Miley.

DxE maintains that so long as animals are raised to be killed and used for human pleasure animal cruelty will remain the norm. Through protests and “open rescues” – in which activists enter a farm, document the conditions, and rescue ailing animals – DxE aims to launch a national conversation about animal exploitation.

“We commit horrific acts of violence against animals for the most trivial of purposes,” said activist Orlando Torres, “So today we came together to demand a stop to the violence.”

Direct Action Everywhere (DxE) is a network of animal rights activists working to challenge speciesism throughout society.  We use creative protest to challenge the use of animals for food, clothing, experimentation, and entertainment.  Visit Direct Action Everywhere on Facebook and at  Follow us on Twitter @DxEverywhere.