Pork Network: "We love Chipotle, and you should too!"

Pork Network: "We love Chipotle, and you should too!" 

by Wayne Hsiung


The Pork Network, the "business leader" of the pig killing industry, condemns DxE's campaign in a recent editorial and calls the piece BeyondChron published on our campaign a "savage screed." The Pork Network editorial discusses the supposedly humane conditions at Chipotle's farms, the CEO's "widely recognized.... pledge to 'run our business in a way that doesn’t exploit animals' ", and even the famed vegan option. And it concludes that, rather than protesting, the animal rights movement ought to be supporting "one of the acknowledged leaders in the humane husbandry movement."

What the Pork Network does not realize, however is that the grassroots animal rights movement does not take advice on effective activism... from, well, the Pork Network. And while animal killing industries (particularly the big players) are falling over themselves to get a piece of Chipotle's explosive profit, the grassroots movement is not so easily duped or corrupted. 

The greatest irony of the piece? The Pork Network understands our campaign's approach and objectives quite clearly.

There’s no “promise” in “compromise.” [The DxE activists are saying] [e]ither go all the way and abolish the entire business of animal husbandry, or don’t come around seeking activist approval.

For once, the people at the Pork Network may have gotten something right. The industry should not "come around seeking activist approval." Because we will never approve of an industry that kills even a single one of our non-human brethren. 

Join our campaign on March 29