Next International Day of ActioN
september 2018


Every month, DxE unites activists across the world in a single day of action. Join us as we build a movement for animal rights! Over 180 cities in 35 countries have participated in our actions. 

RSVP, find your city, and see the latest updates on Facebook here. 


Activists “occupy” the sidewalk or other public place outside Whole Foods (or Amazon). Protestors stay outside the location for as long as the chapter decides is reasonable. In the Bay Area, we plan to occupy Whole Foods for the last week of September. While the occupation may start off with and/or include in-store disruptions, we do not intend to get arrested and therefore the occupation should not be done inside the store. Please note that we do not have a legal budget for arrests related to this action.

The occupation can include a variety of different activities, but at minimum should include information about Whole Foods/Amazon’s practices and a way for passerbys to get involved, e.g. signing a petition, signing up for your chapter’s mailing list, signing a petition, etc... Other activities can include protests, trainings, community events, meetings, food giveaways, VR, opportunities to meet rescued nonhumans, etc...

The demand for this action is that Amazon and Whole Foods implement Right to Know at their stores, which would include disclosing accurate information about the conditions at their farms and warning shoppers about the inherent violence in animal products. Organizers should be prepared to engage with Whole Foods management about this ask - if your chapter secures a meeting, negotiation or any other commitment from management, please email

Campaign guide


Amazon is one of the largest companies in the world with an annual revenue of over $175 billion USD. But what the public does not know is that Amazon is contributing to immense animal suffering. With just one click of a button, customers can buy a fur coat, a tin of foie gras, a carton of eggs, a package of "bacon". With Amazon's acquisition of Whole Foods and their introduction of Amazon Fresh their support for animal exploitation shows no sign of stopping.

Activists from around the world are rising up to take on this corporate giant. While Yeah Amazon is currently contributing to so much suffering, they also have an opportunity to be a leader and stop the violence!

This month will be occupying Whole Foods stores across the world to put pressure on Amazon and Whole Foods to consider our demands.

Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at


DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 217 cities and 43 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.


We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at if you'd like to join.

While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.


Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. 


Why Target Whole Foods

Social Change is a Sticky Staircase

Leaving a Mark