Next International Day of ActioN
We Remember
november 2018

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Every month, DxE unites activists across the world in a single day of action. Join us as we build a movement for animal rights! Over 217 cities in 43 countries have participated in our actions. 

RSVP, find your city, and see the latest updates on Facebook here. 


MODEL ACTION PLAN +

Activists wearing all black, funeral style clothes enter a grocery store and hold a memorial for the 46 million turkeys killed every year for Thanksgiving. Activists split into 2 groups; one half holding images of animals from DxE’s investigations who we weren’t able to rescue with the message that #WeRemember their lives and the other half holding tombstones that say “It’s not food, it’s violence/They wanted to Live etc”. Activist/s give a speakout this will then be followed by a minute of silence to remember each individual who died this holiday season, once the minute of silence is over; the activists holding tombstones will die-in to represent the turkeys who are crushed under their own body weight due to growth hormones they are fed on farms. After, activists will chant and march out.

Campaign guide

MONTHLY THEME +

Every year, 46 million turkeys are killed for Thanksgiving alone in the US but this year we’re saying that #WeRemember each individual who suffered. DxE has, in years previous, investigated multiple turkey farms supplying to corporations such as Whole Foods and what our investigators found was criminal animal cruelty. We know that Whole Foods and Amazon are deceiving the public which is why we’re taking action and demanding that corporations give the public the Right To Know what’s really happening behind farm doors.

Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at mentoring@directactioneverywhere.com.


THE CAMPAIGN

DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 217 cities and 43 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.

NEW ORGANISER? READ HERE +

We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at mentoring@directactioneverywhere.com if you'd like to join.

While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.

BACKGROUND

Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. 

KEY BLOG POSTS

Why Target Whole Foods

Social Change is a Sticky Staircase

Leaving a Mark