Next International Day of ActioN
Disrupt for Rose’s Law
August 2019

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Every month, DxE unites activists across the world in a single day of action. Join us as we build a movement for animal rights! Over 235 cities in 48 countries have participated in our actions. 

RSVP, find your city, and see the latest updates on Facebook here. 


MODEL ACTION PLAN +

Drop a banner or a series of banners from railings inside of a mall where it will be very visible to the people walking beneath. Activists stand behind the banner holding it and other activists hold placards. One activist leads a mic check after which a speakout is gave, then chant and march out.

Campaign guide

MONTHLY THEME +

In September 2018, DxE activists attempted to rescue hens from an exploitation facility in Petaluma, California. The police quickly arrived and blocked activists from leaving. They ripped sick and injured hens from the arms of activists and killed them all with the exception of one individual who was rescued called Rose. This fall, thousands of activists around the world are rising up on the anniversary of Rose’s rescue and demanding that nonhumans are legally recognized as the people they are! This month we are going to be getting momentum built up for our mass action!

Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at mentoring@directactioneverywhere.com.


THE CAMPAIGN

DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our core values; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 235 cities and 48 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.

NEW ORGANISER? READ HERE +

We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at mentoring@directactioneverywhere.com if you'd like to join.

While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.

BACKGROUND

Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. 

KEY BLOG POSTS

Why Target Whole Foods

Social Change is a Sticky Staircase

Leaving a Mark