Next International Day of ActioN
Every month, DxE unites activists across the world – in 177 cities and 34 countries – in a single day of action. Join us as we build a movement for animal rights!
MODEL ACTION PLAN +
Activists enter a grocery store or other place of violence that is selling turkeys for Thanksgiving (if outside USA, just focus on any place of violence). The activists are wandering around the store and then on a cue, all the activists freeze. One activist delivers a speakout, calling people to stop and think about the violence of this "holiday". On another cue, all the activists "unfreeze" and walk towards the place in the store where the turkey bodies are. They have tombstones (made of paper, for example) and place them inside the coolers to mark graves for the turkeys. Another speakout is delivered about how all animals deserve funerals.
MONTHLY THEME +
Turkeys are friends, not food! DxE activists have investigated some of the most famous "humane" turkey farms in the country and have uncovered extreme crowding, filth, and suffering. In the course of these investigations, activists have also rescued turkeys, including Sarah, Angie and Avery, from the brink of death. This November, join us in action once again as we say #NoThanks to violence.
Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at email@example.com.
DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.
Animal rights activists in over 170 cities and 34 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.
But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.
NEW ORGANISER? READ HERE +
We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at firstname.lastname@example.org if you'd like to join.
While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.
Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.
Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists.