Next International Day of ActioN
Speak boldly for animals
January 2019

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Every month, DxE unites activists across the world in a single day of action. Join us as we build a movement for animal rights! Over 225 cities in 43 countries have participated in our actions. 

RSVP, find your city, and see the latest updates on Facebook here. 


MODEL ACTION PLAN +

Activists enter a place of violence and position themselves around the store holding “It’s not food, it’s violence” placards. An activist(s) gives a powerful speakout about animal rights and can mention Right To Know and demanding transparency from the industry and government. Activists will then chant and march out.

Campaign guide

MONTHLY THEME +

Start the year strong by speaking out loudly and boldly for animals. In 2018, DxE rescued hundreds of animals from factory farms and exposed the truth behind the “humane” labels used by corporations such as Whole Foods and Chipotle. DxE is at the frontlines exposing big ag and rescuing animals, this month we will bring our message to the streets and speak boldly for everyone who we couldn’t rescue.

Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at mentoring@directactioneverywhere.com.


THE CAMPAIGN

DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 225 cities and 43 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.

NEW ORGANISER? READ HERE +

We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at mentoring@directactioneverywhere.com if you'd like to join.

While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.

BACKGROUND

Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. 

KEY BLOG POSTS

Why Target Whole Foods

Social Change is a Sticky Staircase

Leaving a Mark