Next International Day of ActioN
Free range truth



Every month, DxE unites activists across the world – in 170 cities and 34 countries – in a single day of action. Join us as we build a movement for animal rights!

RSVP, find your city, and see the latest updates on Facebook here. 


*NOTE: DxE is unable to pay legal fees related to this action. Be thoughtful about which variation of the challenge you take, depending on which city you live in, etc...

Solo/”Challenge” Action: An activist walks into Whole Foods or a place of violence, e.g. slaughterhouse, grocery store, fur store and tapes up the Warning Sign. The activist can then either give a speakout about the sign or ask an employee (nicely) if they would keep the sign up so the public can learn the truth. If the employee refuses and takes down the sign, the activist can give a speakout about the importance of telling the truth about animal exploitation and bearing witness to animals’ suffering.

Have someone film you doing the above action, post it online and tag three people to challenge them to do the action.


  • hold the sign while giving a speakout
  • hold the sign outside while speaking
  • post the sign on the outside of the building
  • chalk the message on the sidewalk outside the building
  • project the image onto a building
  • do a banner drop with a large version of the image

Group/”Day of Action” Plan: Create a variation of the solo challenge for your chapter to do as a whole at Whole Foods or another place of violence, e.g.

  • disruption inside a store holding warning signs
  • disruption inside a store after one person posts the sign
  • large banner drop with the sign
  • bearing witness at a slaughterhouse
  • projecting the image onto a store, slaughterhouse or government building

If doing an action at Whole Foods or another similar grocery store/restaurant (i.e. “humane washer”), talk about the fraud and myth of “humane”, “free range” and “slow growth” chicken and tell Sophie’s story. if you have questions.


DxE investigated Pitman Family Farms, the most prominent supplier of free-range, slow-growth chickens to retailed like Whole Foods under then name “Mary’s Chicken”. On-site 24 hour surveillance uncovered that no birds were being allowed outside. Instead, chickens were kept indoors in crowded, filthy sheds where they had to fight for food and water. The activists came across one bird who had gone blind from pecking and was 1/2 the size of the other birds. They rescued her, named her Sophie and brought her to sanctuary where she now lives happy, safe and free.

“Slow growth” farms are a new trend in animal welfare. In these farms, chickens bred for their flesh grow at a slower rate in an attempt to eliminate some of the suffering that accompanies the fast growth rate these birds endure due to genetic manipulation. However, on slow growth farms, chickens continue to be confined and now spend twice as long in miserable conditions. One study found that birds in free-range, slow-growth farms have nine times as many broken breastbones. Ultimately, all chickens end up in terrifying and violent slaughterhouses. In fact, some of the birds from this farm ended up at Ming’s Poultry in San Francisco - the site of the first daylight open rescue conducted in US history (during the DxE Forum 2017) - where birds were languishing in cages without water, full of infection, waiting to be killed.

Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at


DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 170 cities and 34 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.


We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at if you'd like to join.

While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.


Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. 


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