Next International Day of ActioN
The Whole Truth
march 2019


Every month, DxE unites activists across the world in a single day of action. Join us as we build a movement for animal rights! Over 245 cities in 47 countries have participated in our actions. 

RSVP, find your city, and see the latest updates on Facebook here. 


NOTE: DxE is unable to pay legal fees related to this action.

Activists walk into Whole Foods towards the refrigerators containing animal bodies/secretions, activists in teams of 2/3 lift up large banners reading “Attention: Animal Lives Are Their Right…” and cover up the refrigerators so you can no longer see what is behind the banners. Other activists stand in formation in front of the “butcher” counter holding smaller placard versions of the sign. As an activist gives a speakout, everyone else, one-by-one attaches their sign to the “butcher” counter. Once this is complete, everyone will chant and march out.

Campaign guide


Since 2015, DxE has been investigating and exposing Whole Foods. Their advertisements would have you believe that their farms are wonderful sanctuaries for nonhuman animals but that could not be further from the truth. There is no humane way to kill and exploit someone and this month we’re literally spelling it out for them as we bring in huge banners speaking the truth about this animal abusing corporation. Whole Foods has a lot of power which means they have the power to create historic, meaningful change for nonhuman animals by recognizing that it is always wrong to exploit them.

Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at


DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 225 cities and 43 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.


We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at if you'd like to join.

While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.


Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. 


Why Target Whole Foods

Social Change is a Sticky Staircase

Leaving a Mark