Next International Day of ActioN
uncover amazon's crimes
july 2018

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Every month, DxE unites activists across the world in a single day of action. Join us as we build a movement for animal rights! Over 180 cities in 35 countries have participated in our actions. 

RSVP, find your city, and see the latest updates on Facebook here. 


MODEL ACTION PLAN +

This month will be directly exposing Amazon’s violent crimes by bearing witness and investigating farms that supply this massive company. Chapters research farms that supply Amazon (or subsidiaries such as Whole Foods; or another well-known retailer or brand) and research local animal cruelty and animal welfare laws. A training on how to do effective research will be available. Once a farm or facility is located, activists plan a vigil/mini-investigation. Activists should bear witness and gather footage of the facilities, specifically of any practices or conditions that violate local animal cruelty and animal welfare laws.

MONTHLY THEME +

Amazon is the largest internet retailer in the world with an annual revenue of over $175 billion USD. But what the public does not know is that Amazon is also contributing to immense animal suffering. With just one click of a button, customers can buy a fur coat, a tin of foie gras, a carton of eggs, a package of "bacon". With Amazon's acquisition of Whole Foods and their introduction of Amazon Fresh their support for animal exploitation shows no sign of stopping.

Activists from around the world are planning to rise up and take on this corporate giant. While Amazon is currently contributing to so much suffering, they also have an opportunity to be a leader and stop the violence!

This month will be directly exposing Amazon’s violent crimes by bearing witness and investigating farms that supply this massive company.

Check Facebook for an event in your city. If you don’t see your city listed, please e-mail us at mentoring@directactioneverywhere.com.


THE CAMPAIGN

DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 170 cities and 34 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.

NEW ORGANISER? READ HERE +

We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at mentoring@directactioneverywhere.com if you'd like to join.

While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.

BACKGROUND

Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. 

KEY BLOG POSTS

Why Target Whole Foods

Social Change is a Sticky Staircase

Leaving a Mark