Contact: Matt Johnson,, (319) 464-5985

Activists Disrupt San Francisco Goat Festival, Protest Mutilation, Use of Goats for Food


Protesters Contest Dairy Industry’s Separation of Goat Mothers from Babies

April 15, 2017, San Francisco, CA – Today, activists with the animal liberation network Direct Action Everywhere (DxE) stormed the notorious goat festival Goatchella to protest the forcible impregnation and mutilation of goats for goat dairy products and the slaughter of goats by farmers who supply the event. In the middle of the event, around 50 activists marched into the Ferry Building and began chanting and speaking out about violence against animals.

“For the 9th year in a row, Goatchella is promoting violence against animals. Countless investigations have exposed the myth of humane farming. There is no humane way to kill someone who wants to live,” said protest organizer Kitty Jones.

Goatchella has been the site of controversy in the past, with activists interrupting a cooking demo to considerable media coverage in 2015. The festival has since attempted to hide and minimize the celebration of goat “meat,” but the festival continues to sell products of slaughter, and the goat dairy products at the festival are the product of violence including forcible impregnation of mother goats who are then separated from their children.

UC Berkeley students with the Berkeley Organization for Animal Advocacy helped to organize and participate in the protest. Animal activism in the Bay Area has been growing rapidly in recent years, particularly in the City of Berkeley, which recently banned the sale of all animal fur products.

“From routine forcible impregnation for dairy to outright murder, the practices promoted at Goatchella are nothing more than violence,” said Berkeley Organization for Animal Advocacy member Cassie King.

In the United States alone, approximately 50 billion animals including fish and other aquatic animals are killed annually to be eaten (approximately 100,000 every minute). Animals who are killed for their flesh endure intense psychological and physical trauma, and undercover investigations have found that they are routinely eviscerated while still conscious.

Direct Action Everywhere (DxE) is a network of animal rights activists working to challenge speciesism throughout society.  We use creative protest to challenge the use of animals for food, clothing, experimentation, and entertainment.  Visit Direct Action Everywhere on Facebook and at  Follow us on Twitter @DxEverywhere.