• Justin Herman Plaza (map)
  • 94111, 1 Market Street
  • San Francisco
  • USA

People love their companion animals at home. It's reported that 3 out of 5 people in the United States alone have companion animals and 95% of those people buy their companion animals Christmas and birthday presents. We live in a world full of animal lovers. Except the very people who claim to love their dogs and cats are participating in the brutal tradition of eating animals. This April, join activists with DxE as we put animal lovers to the ultimate test - The Speciesism Test. 



Activists will set up a booth with dogs and signs saying "Help Us Raise Animals with Care". Activists will engage with the public, asking them to sign a petition for humane animal care while they interact with the dogs. Activists will then assure the public that the dog will be treated humanely until the end of the year when they will slaughtered for fur/organs. 

An important aspect of this action is to interact with the public as much as possible and film their reactions. If you have many people in your action, you can set up multiple booths in the same vicinity.



Please remember the Day of Action plans are just advice and examples for activists to work with. We encourage spontaneity and independent nonviolent protests for animal liberation and will post any action under our organizing principles and values on the international page.



DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles (http://directactioneverywhere.com/organizing-principles/); and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in over 145 cities and 29 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.

But we need your help to keep up the momentum. Join us this month as we demand an end to atrocities against innocent animals.



We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside out an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need.Contact us via Facebook or at mentoring@directactioneverywhere.com if you'd like to organize, start a chapter, and have a mentor guide you through the process.

While in North America we focus on Whole Foods, we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of violence against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.



Why Target Whole Foods? (http://directactioneverywhere.com/theliberationist/2014/12/2/why-whole-foods)

Why Direct Action? (http://directactioneverywhere.com/why-direct-action)

Social Change is a Sticky Staircase. (http://directactioneverywhere.com/theliberationist/2014/3/4/uhxey48r3fix08ghbjmnl37i8phmzp)

Leaving a Mark. (http://directactioneverywhere.com/theliberationist/2013/11/18/leaving-a-mark)



Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. Visit us at www.directactioneverywhere.com.