We will achieve revolutionary social and political change for animals in one generation.
We have a bold vision to change the world for animals in one human generation. We reject the speciesism that enables the mass torture and killing of nonhuman animals and the blatant disregard for their home - our planet - as well as the unjust and oppressive institutions and ideologies that harm all animals. Using our forty-year roadmap to animal liberation as a guide, we will end this violent system and create a world where all animals are viewed and treated with respect and have autonomy over their own bodies.
We are fiercely nonviolent.
We directly challenge systems of oppression with the power of nonviolence. We have empathy for the individuals caught up in violent systems, seeking to bring them to the side of truth and justice. We accept suffering without retaliation for the sake of the cause. Even when tested, we respond nonviolently in act, word, and tone.
We build purposeful communities.
We foster inclusive communities that empower, support and build up fellow activists. It is everyone’s responsibility to treat each person in our community with warmth and respect. We assume good faith, don’t gossip, and call each other in, not out. Our community is the foundation on which the movement will grow. We encourage ordinary people to become the best activists they can be through training, mentorship, and support.
We do our homework.
We draw on the best available evidence, from academia and beyond, to inform our activism. We seek diverse perspectives and also look outside the animal rights movement for lessons and inspiration. We measure and react. We’re willing to innovate, experiment, take calculated risks, and fail; and we’re eager to adapt and shift course based on outcomes.
We lead by serving.
We create power for the movement by empowering the people around us. Our leadership team is first in line when a sacrifice is necessary. Ultimately, we are all serving the animals and the movement.
We aim to do exceptional work for the animals.
Our actions reflect the seriousness and urgency of our cause. Animal liberation is not a hobby; it’s a social justice movement. We set clear goals and metrics and develop plans to achieve them. We are absurdly dependable, hold each other accountable, and get things done on time and to the best of our ability. We constantly seek feedback, commit to continuous learning, and respond to criticism with humility and grace. We believe in the duty to disagree, but we maintain compassion even when we disagree. We are radically candid.