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PRESS RELEASE

Trial Scheduled for Animal Rescuer

November 1, 2024

Zoe Rosenberg, 22, faces criminal charges for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse in Petaluma, CA

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PRESS RELEASE

Trial Scheduled for Animal Rescuer

November 1, 2024

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PRESS RELEASE

Investigators Publish Full Day of Slaughter Footage at Superior Farms, Exposing Routine Cruelty and Violence

October 29, 2024

Superior Farms is the largest industrial lamb slaughterhouse in the country, and is the subject of Ordinance 309 in Denver, an initiative on the November ballot introduced by Pro-Animal Future that would ban slaughterhouses within city limits

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PRESS RELEASE

Investigators Publish Full Day of Slaughter Footage at Superior Farms, Exposing Routine Cruelty and Violence

October 29, 2024

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PRESS

Measure J & Other Ballot Measures to Ban Slaughterhouses, Explained

October 29, 2024

Sentient

“Sonoma County is an agricultural county with factory farms that have been exposed for abusing animals, violating animal cruelty laws, and polluting waterways with toxic waste — and the authorities have failed to address it,” Cassie King, Communications Lead at Direct Action Everywhere, tells Sentient. Direct Action Everywhere is an animal rights organization, and one of the lead sponsors of Measure J.

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PRESS

Measure J & Other Ballot Measures to Ban Slaughterhouses, Explained

October 29, 2024

Sentient

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PRESS

The Fate of Denver’s Last Slaughterhouse Is on the Ballot

October 23, 2024

Civil Eats

In early October, Direct Action Everywhere, a network of animal rights activists, released undercover footage captured inside Superior this summer. Video footage shows what activists call potential legal and ethical violations: one lamb that appears to be conscious after slaughter; another with a prolapsed uterus, untreated and headed to slaughter; and workers laughing, spanking animals, and simulating sex acts with machinery on the slaughter line.

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PRESS

The Fate of Denver’s Last Slaughterhouse Is on the Ballot

October 23, 2024

Civil Eats

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TOP PRESS

These California and Colorado Ballot Measures Are Terrifying the Meat Industry

October 10, 2024

Vox

In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.

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TOP PRESS

These California and Colorado Ballot Measures Are Terrifying the Meat Industry

October 10, 2024

Vox

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PRESS

Ridglan Farms Cited for New Violations as Hearing Nears

October 8, 2024

The Isthmus

One of the thousands of beagles housed in tiny cages, the inspector found, “was limping while moving through the enclosure, not bearing any weight on the right front leg.” The dog had visible puncture wounds and swelling on its leg, near the carpal joint. There was no documentation of the injury on the cage’s enclosure card, and the facility admitted that no treatment had been provided, saying the injury “probably” would have been discovered later that day.

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PRESS

Ridglan Farms Cited for New Violations as Hearing Nears

October 8, 2024

The Isthmus

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PRESS

Why Ending Factory Farming Would Be a Benefit for All

September 23, 2024

Waging Nonviolence

During this episode of Nonviolence Radio, Stephanie and Michael welcome Cassie King, from Direct Action Everywhere, to talk about our relationship with animals, and more specifically about proposed legislation in California that aims to end factory farming.

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PRESS

Why Ending Factory Farming Would Be a Benefit for All

September 23, 2024

Waging Nonviolence

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BLOG

Believing Is the First Step to Animal Liberation

September 10, 2024

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BLOG

Believing Is the First Step to Animal Liberation

September 10, 2024

If people do not believe that they can change a situation, they will never act to do so. If we do not believe that animal liberation is possible and that we can make it happen, it never will. In fact, animal agriculture and other unjust systems rely on our hopelessness and cynicism.

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TOP PRESS

Sonoma Loves Its Farms. Activists Call Them Factories. Could a Ballot Measure Upend This County?

August 30, 2024

San Francisco Chronicle

In dimly lit indoor aisles at Weber Family Farms in Petaluma, hundreds of thousands of white chickens live out their 90 weeks of life. They fly from perch to perch. They dust bathe in the bedding. They nip at water dispensers. They lay egg after egg. And they never leave. These barns are at the heart of a bitter fight that Mike Weber and Samantha Faye are waging for the future of local farming.

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TOP PRESS

Sonoma Loves Its Farms. Activists Call Them Factories. Could a Ballot Measure Upend This County?

August 30, 2024

San Francisco Chronicle

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Our Top Press Hits

TOP PRESS

The Giant Loophole that Lets Big Dairy Keep Baby Cows in Solitary Confinement

March 5, 2026

Vox

DxE filmed Grimmius’s operations using drone cameras, documenting many of the grim realities ubiquitous in the mass production of animals for food: calves being handled roughly, hit, and pushed to the ground. But perhaps most remarkably, the footage offers a rare view of what is arguably the most overlooked form of extreme confinement of farmed animals in the US.

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TOP PRESS

California Activist Gets Jail Time for Taking Chickens from Perdue Farms Plant

December 4, 2025

The Associated Press

Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.

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TOP PRESS

UC Berkeley Animal Rights Activist to Serve Jail Time After ‘Chicken Rescue’ Conviction

December 3, 2025

San Francisco Chronicle

“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.

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TOP PRESS

She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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DxE's Blog

BLOG

This Disabled Duck is at the Center of a Felony Case. His Name is Bruce.

August 30, 2023

If you saw a little duckling on his back, paddling his legs and struggling to get back up, what would you do? Would you keep walking? Or would you help him? 

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BLOG

Exposing Petaluma Poultry

July 1, 2023

Since 2018, DxE investigators have documented routine violations of California's animal cruelty laws at Petaluma Poultry factory farms, but the authorities refuse to intervene -- so they are taking action themselves to rescue the animals.

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BLOG

A Letter to the Editor Re: "Churchill Downs to Cease Racing as It Investigates Deaths of Horses"

June 5, 2023

Your story on the shutdown of the Kentucky Derby racetrack failed to provide important context: the growing worldwide movement to abolish horseracing.

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BLOG

Free Speech under Attack in Rural America

May 23, 2023

During my time in Utah, I found people willing to have open and honest discussions. Why, then, are high-ranking members of the Church and the police attempting to stop that from happening? Could it be that egregious abuses documented by DxE at Smithfield were getting too close to those in power? When open dialogue threatens a power structure, it’s time to scrutinize that power structure.

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BLOG

Cedar the Goat Shines a Light on the Dark Reality of 4-H and FFA

May 1, 2023

I have seen firsthand the trauma these programs inflict on children and the violence they inflict on animals. It’s time we reform 4-H and FFA to no longer include programs where kids raise animals to die.

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BLOG

Our 2023 Story

March 23, 2023

We have the momentum and we cannot stop now. 2023 will bring more open rescues, more bold actions, and more trials. As we tear down the industry, we lift up animals. We show the world the violence that must be left in the past, and the beauty the future can hold.

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BLOG

Smithfield Trial Juror Speaks Up against New Anti-Rescue Bill in Utah

February 1, 2023

Utah legislators with ties to the Farm Bureau released House Bill 114, “Theft Defense Amendments,” in direct response to the outcome of the Smithfield Trial.

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BLOG

2023 Is Going to Be B.A.D.A.S.S.

January 28, 2023

In the first-ever Bay Area Direct Action Skill Share (B.A.D.A.S.S.), starting March 25, a cross-movement cohort of 100 activists will unite in Oakland for 5 days of intensive direct action training.

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BLOG

Inspiring Stories from 2022, Part 3

January 13, 2023

DxE Korea is unstoppable; disrupting the NBA playoffs gets people talking (and not just about sports); and a landmark verdict for the Right to Rescue

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Our Press Releases

PRESS RELEASE

LA's Upscale Grocery Chain Erewhon Drops Meyenberg Goat Milk Amidst Animal Cruelty Concerns

June 30, 2026

Direct Action Everywhere Los Angeles campaigned to urge the grocery chain to cut ties with Meyenberg, after the group’s investigation at a Meyenberg dairy exposed emaciated, ill goats and an illegal dead pile

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PRESS RELEASE

VIDEO: Activists Disrupt Clover Ice Cream Truck at Petaluma Fair to Highlight Cruelty at Clover-Linked Calf Ranch

June 22, 2026

A DxE drone investigation released in May shows calves kicked in the face, yanked by their tails, and disbudded with hot irons at Agresti Calf Ranch in Stanislaus County. The facility is owned by the Agresti-Assali family which also owns the adjacent Clover Sonoma milk supplier Double D Dairies. DxE investigators witnessed calves from Double D Dairies being transported to Agresti Calf Ranch.

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PRESS RELEASE

VIDEO: Activists Protest Petco for Selling Live Animals as Campaign Grows to Ban Retail Animal Sales

June 20, 2026

With Bay Area cities moving to ban the retail sale of animals, animal rights activists with Direct Action Everywhere (DxE) are turning up the pressure on one of the Bay’s biggest pet retailers: Petco. Dozens of activists with DxE, PETA, and other groups protested inside and outside Petco in San Mateo Saturday afternoon.

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PRESS RELEASE

VIDEO: Activists Protest Merck For Purchasing Dogs for Animal Testing From Notorious Ridglan Farms

June 12, 2026

Dozens of animal rights activists protested outside biopharmaceutical giant Merck’s West Coast headquarters on Friday, condemning the company’s recent purchase of beagles for animal testing from Ridglan Farms, a notorious dog breeding facility near Madison, Wisconsin that has made national headlines in recent months.

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PRESS RELEASE

VIDEO: Activists Protest Stanislaus County DA, Urging Prosecution of Calf Ranch for Animal Cruelty

June 2, 2026

Terry Seese, the Chief of the DA’s Bureau of Investigation, came to speak to the advocates. He took the letter and confirmed the DA’s office is aware of the footage taken at Agresti Calf Ranch, but deflected responsibility onto the Sheriff’s office, which has not made a referral.

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PRESS RELEASE

VIDEO: Activists Protest Petco to Demand End of All Animal Sales

May 17, 2026

Following San Francisco Animal Commission’s vote to recommend a ban on the retail sale of animals, advocates rallied in San Francisco to bring attention to cruelty of the exotic pet trade

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PRESS RELEASE

Activists Hold Vigil for Calves After Investigation Exposes Illegal Animal Cruelty

May 16, 2026

Activists gathered peacefully on public property by the calf ranch to bear witness to the calves and called on authorities to take action to protect these vulnerable animals. Stanislaus County Sheriff’s deputies were already present when activists arrived and warned them not to trespass.

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PRESS RELEASE

Calves Kicked, Violently Handled at Clover Sonoma-Linked Calf Ranch, Drone Footage Reveals

May 12, 2026

New footage showing illegal animal cruelty at a Clover Sonoma-linked calf ranch was published today at FactoryFarmWatch.org. The footage, which was obtained via drone at Agresti Calf Ranch in Stanislaus County, shows calves being kicked in the face, yanked by their tails, and disbudded with hot irons until they collapse in pain.

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PRESS RELEASE

VIDEO: Activists Protest Whole Foods Over Goat Milk Supplier Cruelty, Felony Charges Against Rescuers

May 2, 2026

“Whole Foods presents itself as an ethical retailer, but it continues to sell milk connected to serious animal welfare concerns,” said Madhu Anderson, who organized the protest. “We’re asking them to take responsibility for what’s happening in their supply chain.”

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