Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
BLOG
December 11, 2025
My cell is small, but I can stand up and take a few steps. In many parts of the US, animals can legally be housed in such tight confinement that they can't even spread their limbs or turn around.
BLOG
December 10, 2025
My prosecutors are hoping my jail sentence will scare you. They’re hoping you’ll consider rescuing an animal and then think of me and change your mind. No. Think of me if you will, but then do it.
PRESS
December 5, 2025
Local News Matters
According to the group Rosenberg is part of, Direct Action Everywhere, the chickens were rescued from inhumane conditions and her trespassing was a moral imperative, much like rescuing a dog from a hot car — something that is legal in California.
PRESS
December 5, 2025
Local News Matters
PRESS
December 5, 2025
Democracy Now
Rosenberg’s supporters with the group Direct Action Everywhere say the chickens she rescued were worth $24; they’re reportedly alive and well at a sanctuary for rescued farm animals. Rosenberg told supporters her action was prompted by investigations that found routine violations of California’s animal cruelty laws
PRESS
December 5, 2025
Democracy Now
TOP PRESS
December 4, 2025
The Associated Press
Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.
TOP PRESS
December 4, 2025
The Associated Press
BLOG
December 4, 2025
BLOG
December 4, 2025
This is the statement defendant Zoe Rosenberg read in court at her sentencing hearing on Dec. 3, 2025, before she was sentenced to 90 days in jail for rescuing Poppy, Aster, Ivy, and Azalea from Perdue's Petaluma Poultry slaughterhouse.
PRESS
December 4, 2025
ABC News
Zoe Rosenberg told ABC News that she was worried about getting appropriate medical care while incarcerated. “I’m scared that in jail I won’t have access to the specific medical equipment and care I need, but even the possibility of dying in custody is less scary than the thought of ever giving up on the animals who desperately need help. I will never stop fighting for their rights and safety,” she said in a statement from DxE.
PRESS
December 4, 2025
ABC News
PRESS
December 3, 2025
ABC7 Bay Area
Rosenberg made national headlines for taking four chickens from Perdue Farm's Slaughterhouse in Petaluma in 2023. She says she was investigating animal cruelty and rescued the animals.
PRESS
December 3, 2025
ABC7 Bay Area
PRESS
December 3, 2025
The Press Democrat
Rosenberg read a brief statement before sentencing, saying she felt remorse — not for the events of June 13 but for not being able to rescue more chickens from poultry facilities.
PRESS
December 3, 2025
The Press Democrat
TOP PRESS
December 4, 2025
The Associated Press
Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.
TOP PRESS
December 3, 2025
San Francisco Chronicle
“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
TOP PRESS
June 3, 2025
Wired Magazine
Hundreds of emails and internal documents reviewed by WIRED reveal top lobbyists and representatives of America’s agricultural industry led a persistent and often covert campaign to surveil, discredit, and suppress animal rights organizations for nearly a decade, while relying on corporate spies to infiltrate meetings and functionally serve as an informant for the FBI.
BLOG
June 25, 2022
Senator Booker spoke about the need for nonviolent direct action and for "not being spectators in democracy!"
BLOG
June 14, 2022
As happy as I am to see Smithfield leave California, they should not be allowed to simply cut and run. They must adequately compensate their workers, provide appropriate care for their pigs, and clean up the damage done to the surrounding community and to the L.A. river.
BLOG
May 20, 2022
Over the last few decades, the Central Valley of California has become plagued by the crisis of dirty drinking water contaminated with nitrates. Latino communities have been disproportionately affected. In the heart of the valley lies Tulare County, a majority Latino district and the largest dairy producing county in the nation.
BLOG
May 5, 2022
This is a response to a recent study by Faunalytics regarding the impacts of protest on diet change.
BLOG
April 14, 2022
High profile sporting events pose a significant opportunity to get eyeballs on a topic– if one is bold enough to risk criminal charges and bodily harm. And it's a tactic that has been used throughout history.
BLOG
February 2, 2022
Tip #1: You need an organizational system that you understand and use every day.
BLOG
January 8, 2022
These stories first appeared in a series of emails sent to DxE supporters in a countdown to 2022. The stories recap some of our biggest achievements in 2021, and also shine a light on some of the little details that don’t usually get the appreciation they deserve. We hope you find them as inspiring as we do.
BLOG
January 7, 2022
These stories first appeared in a series of emails sent to DxE supporters in a countdown to 2022. The stories recap some of our biggest achievements in 2021, and also shine a light on some of the little details that don’t usually get the appreciation they deserve. We hope you find them as inspiring as we do.
BLOG
January 6, 2022
These stories first appeared in a series of emails sent to DxE supporters in a countdown to 2022. The stories recap some of our biggest achievements in 2021, and also shine a light on some of the little details that don’t usually get the appreciation they deserve. We hope you find them as inspiring as we do.
PRESS RELEASE
February 2, 2025
On Saturday evening, animal rights activists disrupted the dinner service at the upscale restaurant Playa Mill Valley in Marin County, asking the restaurant to cut ties with Perdue’s Petaluma Poultry due to documented animal cruelty.
PRESS RELEASE
January 29, 2025
Jason Arnold, Director of Operations for Perdue’s Petaluma Poultry slaughterhouse, ignored activists’ requests for a meeting regarding documented criminal animal cruelty at the slaughterhouse
PRESS RELEASE
December 14, 2024
Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.
PRESS RELEASE
November 12, 2024
A coalition of groups, including the Berkeley-based animal rights network Direct Action Everywhere (DxE) and Compassionate Bay, led the effort to gather the signatures to get this CAFO ban on the ballot.
PRESS RELEASE
November 1, 2024
Zoe Rosenberg, 22, faces criminal charges for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse in Petaluma, CA
PRESS RELEASE
October 29, 2024
Superior Farms is the largest industrial lamb slaughterhouse in the country, and is the subject of Ordinance 309 in Denver, an initiative on the November ballot introduced by Pro-Animal Future that would ban slaughterhouses within city limits
PRESS RELEASE
August 20, 2024
Charges to be Dismissed for Third Time in Perdue Chicken Rescue Case
PRESS RELEASE
August 15, 2024
Animal rights activists with Direct Action Everywhere disrupted Florence at events across the country in recent months calling for the move
PRESS RELEASE
July 20, 2024
On Saturday evening, animal rights activists protested inside and outside of Miller & Lux, an upscale steakhouse in Mission Bay that is owned by celebrity chef Tyler Florence. The protesters were calling on Florence to cut ties with Perdue’s Petaluma Poultry. They marched and chanted through the restaurant, holding signs that read “Drop Petaluma Poultry” and “Stop Supporting Perdue’s Petaluma Poultry’s Criminal Animal Abuse.”
