Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS RELEASE
March 15, 2025
The protest spotlighted the zoonotic pathogens found at Petaluma Poultry, including salmonella, campylobacter, antibiotic-resistant Enterococcus, and Clostridium perfringens. Two protestors wore the type of biosecurity suits that are required for investigations and held yellow caution tape in front of the store’s meat section, which contains chickens slaughtered at Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
March 15, 2025
PRESS
March 12, 2025
Sonoma State Star
Following Rosenberg’s March 3 hearing regarding her remaining charges, activists from Direct Action Everywhere gathered on the sidewalk outside the home of Jason Arnold, Perdue Farms’ director of operations, to protest his role in the factory farm industry.
PRESS
March 12, 2025
Sonoma State Star
BLOG
March 6, 2025
We have already begun to develop a large, trained, and coordinated network of chapters across the state, and to create a factory farm map and resource guide that will become the go-to source for information about industrialized animal agriculture in California.
PRESS RELEASE
March 3, 2025
“If Ms. Rosenberg had rescued a drowning dog from a neighbor’s pool, she would be applauded, not prosecuted,” said Mr. Carraway. “The fact is, California law does not distinguish between rescuing a dog from a pool and rescuing sick and injured chickens from a slaughterhouse. Those who profit off animal agriculture may not like it, but that is the law.”
PRESS
March 2, 2025
SF Gate
Activists opposed to one of America's biggest poultry producers protested sales of Perdue Farms products at a Berkeley Trader Joe's on Saturday. Animal welfare advocates inside and outside the store urged the retailer to stop selling products slaughtered by Perdue's Petaluma Poultry.
PRESS RELEASE
March 1, 2025
Outside the store, protestors set up a “human meat” display with an activist covered in fake blood and lying on a tray wrapped in plastic to represent the abused chickens whose plastic-wrapped bodies are sold at Trader Joe’s.
PRESS RELEASE
March 1, 2025
PRESS
February 26, 2025
Wisconsin News 3 Now
Direct Action Everywhere (DxE) entered Ridglan Farms in the dark of night. The team conducted what’s referred to as an ‘open rescue', a tactic used by animal rights activists wherein they openly and publicly describe what they have done. This differs from secretive or clandestine rescues. That night, the team took possession of three beagles which they later named Julie, Anna and Lucy. In 2021, the team was charged with felony burglary and theft.
PRESS
February 17, 2025
Countercurrents
In addressing Musk’s continued development of BCI’s, DxE organizer Carla Cabral said, “Elon Musk’s actions are a profound example of the link between animal and human cruelty. While animals such as monkeys and pigs are being tortured and killed for Musk’s financial gain, he’s actively spewing hate toward trans people, immigrant communities, and other marginalized groups. And the federal government has shown no willingness to hold Musk accountable..."
PRESS RELEASE
February 15, 2025
Protestors displayed a giant Elon Musk head with a speech bubble reading “I TORTURE MONKEYS.” With some activists dressed as monkeys inside cages, others held signs reading “Primates are not prototypes.” Several Bay Area residents, including a former animal experimenter, gave speeches condemning the cruelty and ineffectiveness of animal testing.
PRESS RELEASE
February 15, 2025
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
TOP PRESS
June 2, 2025
The Intercept
“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.
TOP PRESS
May 1, 2025
San Francisco Chronicle
Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.
TOP PRESS
October 10, 2024
Vox
In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.
BLOG
November 30, 2018
BLOG
November 20, 2018
BLOG
November 9, 2018
BLOG
October 26, 2018
BLOG
October 23, 2018
PRESS RELEASE
November 16, 2021
“No More Factory Farms” campaign asks legislators to prohibit the construction of new factory farms and slaughterhouses
PRESS RELEASE
October 29, 2021
“Red Light, Green Light” demonstration inspired by hit show dramatizes activists’ concerns about animal cruelty and supply chain transparency
PRESS RELEASE
October 27, 2021
UCB administrators claim the world’s largest chicken producer doesn’t use factory farming
PRESS RELEASE
October 13, 2021
Company has faced nuisance lawsuits for waste pollution sprayed on local communities, resulting in hundreds of millions in judgements against it
PRESS RELEASE
September 28, 2021
11 peaceful activists from the same group are still in custody on over $1 million total bail, following California slaughterhouse blockade Tuesday
PRESS RELEASE
September 27, 2021
Just-released hidden camera footage from inside the Foster Farms facility reveals fully-conscious animals routinely being improperly slaughtered -- conduct activists allege is criminal
PRESS RELEASE
September 2, 2021
Imposter disavowed nonviolent animal rights activists as“terrorists”
PRESS RELEASE
August 24, 2021
Student-led investigation into UCB chicken supplier Tyson Foods shines new light on administration’s erroneous claims that it doesn’t supply from factory farms
PRESS RELEASE
August 8, 2021
Group behind Berkeley vegan transition bill says Newsom’s inaction on environmental impact of animal agriculture is unacceptable
