

Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
PRESS
June 3, 2025
Wired Magazine
Hundreds of emails and internal documents reviewed by WIRED reveal top lobbyists and representatives of America’s agricultural industry led a persistent and often covert campaign to surveil, discredit, and suppress animal rights organizations for nearly a decade, while relying on corporate spies to infiltrate meetings and functionally serve as an informant for the FBI.
PRESS
June 3, 2025
Wired Magazine
PRESS
July 3, 2023
AlterNet
Investigations of alternative poultry and egg farms typically reveal practices and attitudes that do not meet consumer expectations—expectations that are cultivated not only by the companies and retailers they do business with but also by animal welfarists who employ “humane” farming language that glosses over the facts with nebulous assertions and omissions... More often than not, the difference between “humane” farms and factory farms is moot.
BLOG
July 1, 2023
Since 2018, DxE investigators have documented routine violations of California's animal cruelty laws at Petaluma Poultry factory farms, but the authorities refuse to intervene -- so they are taking action themselves to rescue the animals.
PRESS
June 26, 2023
Plant-Based News
Animals, of any size or species, are not objects. You cannot put a price tag on their lives. They are individuals who feel fear, sadness, joy, and other emotions just like we do, and they deserve respect.
PRESS
June 26, 2023
Plant-Based News
PRESS
June 24, 2023
Press Democrat
"Not much has changed over the two administrations of Sonoma County district attorneys. They are continuing to retain charges against activists who originally exposed Petaluma Poultry for its animal cruelty."
PRESS
June 20, 2023
La Presse
Translation: Suspended sentences and conditional discharges for the 11 vegan activists
PRESS
June 20, 2023
La Presse
PRESS
June 20, 2023
Daily Californian
A petition, led by the animal rights organization Direct Action Everywhere, to shut down the horse track has gained more than 39,000 signatures. “[The horses] are... forced to run until they are, one way or another, led to die,” said campus alumna Cassie King, organizer with Direct Action Everywhere.
PRESS
June 20, 2023
Daily Californian
PRESS
June 14, 2023
NorCal Public Media
"As somebody who has a disability myself," Rosenberg said. "I can't imagine what it's like to be an animal who's sick and disabled on the floor of one of these factory farms fighting for food and water, and so I wanna get those animals out and get them the care that they deserve."
PRESS
June 13, 2023
Press Democrat
Representatives of Direct Action Everywhere, which claimed responsibility for the actions on social media Tuesday, made off with 18 chickens. Their actions, the latest in a series of similar events, are being investigated.
PRESS
June 13, 2023
Press Democrat
PRESS
June 13, 2023
KTVU Fox Bay Area
The group said there have been documented instances of "birds collapsed on the floor or stuck on their backs and unable to walk to food or water, left to slowly starve to death; birds with splayed legs; birds with open wounds."
PRESS
June 13, 2023
KTVU Fox Bay Area
TOP PRESS
September 29, 2021
The Sacramento Bee
TOP PRESS
September 29, 2021
The Intercept
TOP PRESS
February 17, 2021
The Intercept
TOP PRESS
January 29, 2021
ABC News
TOP PRESS
December 23, 2020
The Washington Post
TOP PRESS
December 11, 2020
VICE News
TOP PRESS
October 10, 2020
The Intercept
BLOG
September 19, 2022
Why is it that 60 years after the Freedom of Speech Movement, we can’t rally more than 200 people to fight for the future of our planet? Why is it that when we’re being faced with injustices like racism, fascism, worker abuse, animal abuse, income inequality, loss of reproductive rights and environmental destruction, one of the most progressive student bodies in the world barely rises up?
BLOG
September 18, 2022
Rose was the sole survivor of all the birds at McCoy’s that day, and amid the tragedy that occurred for the others, Rose’s story offered a glimmer of hope. The fact that her rescue was permitted was proof that they all deserved to be rescued, that even the police knew rescuing them was the right thing to do.
BLOG
September 10, 2022
The systems we have designed for animals are mentally abusive from the very beginning.
BLOG
August 23, 2022
The #SmithfieldTrial is moving to Washington County, Utah because the judge agreed it would be a challenge to find an impartial jury in Beaver County.
BLOG
August 16, 2022
Despite this supposed safeguard, if a local entity wants to take the lives of Canada geese, an application and a verbal statement over the phone grants instant permit approval from the USDA –which killed 26,000 Canada geese last year alone.
BLOG
August 11, 2022
These stories - the story of Smithfield, the story of Lily and Lizzie, and the story of government and industry collusion - are too important to tell for us to just give in to intimidation and bullying.
BLOG
August 3, 2022
Let this story be a reminder that animals do fight for their freedom and that they participate in their own liberation.
BLOG
July 21, 2022
Activists gathered for a vigil exactly two years after the release of Unseen, a documentary that exposed the horrors inside Yosemite Foods, a slaughterhouse in Stockton, California, that kills 2,000 pigs every day.
BLOG
July 19, 2022
DxE co-founder Wayne Hsiung recently shared the story of a very sick pig who was rescued from Farmer John. This is an excerpt from his Substack blog, The Simple Heart.
PRESS RELEASE
June 4, 2025
Describing the requested gag order as “overbroad and vague by any constitutional standard,” Judge Gnoss noted that Ms. Rosenberg’s critics, too, had participated in public discussion about her case, pointing by way of example to a statement by Bill Mattos, President of the California Poultry Federation, describing Ms. Rosenberg’s rescue of four chickens as a “terrorist act.”
PRESS RELEASE
May 27, 2025
Tuesday's rescue follows a months-long investigation into Vera Goat Dairy by DxE earlier this year, which found that dozens of dead mother and baby goats are regularly dumped into an illegal dead pile on the property, indicating that the operation is experiencing high rates of mortality.
PRESS RELEASE
May 24, 2025
Approximately 200 activists with the animal rights network Direct Action Everywhere (DxE) marched through downtown Petaluma Saturday afternoon in support of animal liberation and the right to rescue animals from abuse. They began at Penry Park and weaved through downtown including past diners at restaurants along the riverfront. Along the way, they chanted, delivered speeches, and handed out educational information to the public about Perdue’s Petaluma Poultry slaughterhouse.
PRESS RELEASE
May 19, 2025
Over the weekend, animal rights activists with Direct Action Everywhere (DxE) held protests across Sonoma County to elevate animal cruelty at Petaluma Poultry, a subsidiary of national poultry giant Perdue Foods. On Sunday, they delivered their message to Sonoma County District Attorney Carla Rodriguez with a protest outside her home in Windsor, urging her to finally prosecute Petaluma Poultry for documented criminal animal cruelty.
PRESS RELEASE
May 13, 2025
Free speech experts say that Perdue’s lawsuit is a Strategic Lawsuit Against Public Participation, or SLAPP suit, intended to silence activists, burden them with legal fees, and intimidate them from protesting. California's anti-SLAPP statute was passed to enable defendants to quickly dismiss meritless lawsuits targeting protected activities.
PRESS RELEASE
May 4, 2025
Direct Action Everywhere activists protest dozens of Trader Joe’s stores across the country asking the retailer to cut ties with Perdue’s California subsidiary, Petaluma Poultry, given documented animal abuse
PRESS RELEASE
March 29, 2025
“I want to know why Trader Joe’s is continuing to support Perdue’s animal cruelty and endangering consumers,” said Conrad de Jesus, an Oakland resident who participated in the protest. “They’ve seen the evidence of sick and injured animals languishing without medical care at Perdue’s Petaluma Poultry. It’s time they cut ties with this awful company.”
PRESS RELEASE
March 22, 2025
A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.
PRESS RELEASE
March 20, 2025
“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”