Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS
April 15, 2023
CBS News Bay Area
The protest is "in tribute to the unconsenting athletes whose extreme stress, horrific injuries, and frequent deaths are, according to activists, downplayed by the profit-driven racing industry," said Cassie King, a member of the animal rights group.
PRESS
April 15, 2023
CBS News Bay Area
PRESS
April 14, 2023
Pontos News
Οι ακτιβιστές εισέβαλαν σε μεγάλο σουπερμάρκετ στον Πειραιά, έχυσαν κόκκινη μπογιά στις βιτρίνες του κρεοπωλείου, και αφού φώναξαν συνθήματα, πραγματοποίησαν καθιστή διαμαρτυρία, εμποδίζοντας την «πώληση νεκρών ζώων». [The activists stormed a large supermarket in Piraeus, poured red paint on the butcher's shop windows, and after shouting slogans, staged a seated protest, preventing the "sale of dead animals".]
PRESS
April 14, 2023
Pontos News
PRESS
March 30, 2023
Blog TO
Several animal rights activists took issue with the storefront's graphics that were displayed through the window, which depicted pigs and an octopus.... Protestors were seen holding signs that read, "it's not food it's violence," while others were pictured painting the words "animals are not products" on newspapers taped onto the storefront.
PRESS
March 30, 2023
Blog TO
TOP PRESS
March 30, 2023
Salt Lake Tribune
If government agencies were taking these [investigative] reports seriously and protecting animals from cruelty, there would be no need for bills like this. But certain Utah legislators have decided that the real problem with sick, suffering animals is the potential for negative publicity for the industry and so it is the industry, not the animals, that need protection.
TOP PRESS
March 30, 2023
Salt Lake Tribune
PRESS
March 28, 2023
Riverfront Times
Sydney Sager kept shouting "drop all animal acts" even while being pushed out of the ring. [Moolah Shriners Circus] has "a long list of violations, ranging from emaciated animals to terrorizing exotic animals with violent training."
PRESS
March 28, 2023
Riverfront Times
PRESS
March 23, 2023
St. Louis Post-Dispatch
At last year’s circus, Direct Action Everywhere tried to stop traffic at the Family Arena. On Thanksgiving, they marched in a parade downtown behind the Shriners’ tiny automobiles, chanting into bullhorns. “We were pretty consistent. They could not get away from us,” said activist Sasha Zemmel. “We just kept upping the antics.”
PRESS
March 23, 2023
St. Louis Post-Dispatch
BLOG
March 23, 2023
As we tear down the industry, we lift up animals. We show the world the violence that must be left in the past, and the beauty the future can hold.
BLOG
March 23, 2023
We have the momentum and we cannot stop now. 2023 will bring more open rescues, more bold actions, and more trials. As we tear down the industry, we lift up animals. We show the world the violence that must be left in the past, and the beauty the future can hold.
PRESS
March 22, 2023
Inside Edition
Paul and a companion ruffled feathers when they rescued two chickens on their way to a poultry food processing plant in California.
PRESS
March 22, 2023
Inside Edition
March 21, 2023
Fresno Bee
Merced County District Attorney Nicole Silveira said she wants to set the record straight about “rescuing” farm animals. It’s illegal and you will be prosecuted.
March 21, 2023
Fresno Bee
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
TOP PRESS
June 2, 2025
The Intercept
“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.
TOP PRESS
May 1, 2025
San Francisco Chronicle
Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.
TOP PRESS
October 10, 2024
Vox
In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.
BLOG
May 5, 2022
This is a response to a recent study by Faunalytics regarding the impacts of protest on diet change.
BLOG
April 14, 2022
High profile sporting events pose a significant opportunity to get eyeballs on a topic– if one is bold enough to risk criminal charges and bodily harm. And it's a tactic that has been used throughout history.
BLOG
February 2, 2022
Tip #1: You need an organizational system that you understand and use every day.
BLOG
January 8, 2022
These stories first appeared in a series of emails sent to DxE supporters in a countdown to 2022. The stories recap some of our biggest achievements in 2021, and also shine a light on some of the little details that don’t usually get the appreciation they deserve. We hope you find them as inspiring as we do.
BLOG
January 7, 2022
These stories first appeared in a series of emails sent to DxE supporters in a countdown to 2022. The stories recap some of our biggest achievements in 2021, and also shine a light on some of the little details that don’t usually get the appreciation they deserve. We hope you find them as inspiring as we do.
BLOG
January 6, 2022
These stories first appeared in a series of emails sent to DxE supporters in a countdown to 2022. The stories recap some of our biggest achievements in 2021, and also shine a light on some of the little details that don’t usually get the appreciation they deserve. We hope you find them as inspiring as we do.
BLOG
November 10, 2021
Seven years after founding the DxE Open Rescue Network, I finally go to trial. Here's why it matters.
BLOG
October 28, 2021
Following public outrage, the Sonoma County Farm Bureau cancelled their "Beyond the Fence Line" event intended to teach farmers how to "manage activists."
BLOG
October 27, 2021
A legal fight over pig crates in North Carolina ended this year. But the rescue of a piglet shows that the struggle has just begun.
PRESS RELEASE
March 20, 2025
“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”
PRESS RELEASE
March 15, 2025
The protest spotlighted the zoonotic pathogens found at Petaluma Poultry, including salmonella, campylobacter, antibiotic-resistant Enterococcus, and Clostridium perfringens. Two protestors wore the type of biosecurity suits that are required for investigations and held yellow caution tape in front of the store’s meat section, which contains chickens slaughtered at Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
March 3, 2025
“If Ms. Rosenberg had rescued a drowning dog from a neighbor’s pool, she would be applauded, not prosecuted,” said Mr. Carraway. “The fact is, California law does not distinguish between rescuing a dog from a pool and rescuing sick and injured chickens from a slaughterhouse. Those who profit off animal agriculture may not like it, but that is the law.”
PRESS RELEASE
March 1, 2025
Outside the store, protestors set up a “human meat” display with an activist covered in fake blood and lying on a tray wrapped in plastic to represent the abused chickens whose plastic-wrapped bodies are sold at Trader Joe’s.
PRESS RELEASE
February 15, 2025
Protestors displayed a giant Elon Musk head with a speech bubble reading “I TORTURE MONKEYS.” With some activists dressed as monkeys inside cages, others held signs reading “Primates are not prototypes.” Several Bay Area residents, including a former animal experimenter, gave speeches condemning the cruelty and ineffectiveness of animal testing.
PRESS RELEASE
February 2, 2025
On Saturday evening, animal rights activists disrupted the dinner service at the upscale restaurant Playa Mill Valley in Marin County, asking the restaurant to cut ties with Perdue’s Petaluma Poultry due to documented animal cruelty.
PRESS RELEASE
January 29, 2025
Jason Arnold, Director of Operations for Perdue’s Petaluma Poultry slaughterhouse, ignored activists’ requests for a meeting regarding documented criminal animal cruelty at the slaughterhouse
PRESS RELEASE
December 14, 2024
Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.
PRESS RELEASE
November 12, 2024
A coalition of groups, including the Berkeley-based animal rights network Direct Action Everywhere (DxE) and Compassionate Bay, led the effort to gather the signatures to get this CAFO ban on the ballot.
