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The Right Target

December 27, 2013

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The Right Target

December 27, 2013

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When Passion Matters

December 26, 2013

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When Passion Matters

December 26, 2013

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Individuals v. Systems: Emergence and Social Change (Video)

December 25, 2013

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Individuals v. Systems: Emergence and Social Change (Video)

December 25, 2013

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One Scary Day

December 17, 2013

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One Scary Day

December 17, 2013

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Cutting through the Haze

December 16, 2013

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Cutting through the Haze

December 16, 2013

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A Jolt to the System

December 13, 2013

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A Jolt to the System

December 13, 2013

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Chipotle's Moral Mask

December 11, 2013

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Chipotle's Moral Mask

December 11, 2013

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NPR: Is Chipotle the Future of Fast Food?

December 11, 2013

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NPR: Is Chipotle the Future of Fast Food?

December 11, 2013

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Predicting Your Opponent's Move

December 9, 2013

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Predicting Your Opponent's Move

December 9, 2013

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Our Top Press Hits

TOP PRESS

California Activist Gets Jail Time for Taking Chickens from Perdue Farms Plant

December 4, 2025

The Associated Press

Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.

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TOP PRESS

UC Berkeley Animal Rights Activist to Serve Jail Time After ‘Chicken Rescue’ Conviction

December 3, 2025

San Francisco Chronicle

“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.

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TOP PRESS

She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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TOP PRESS

How the Farm Industry Spied on Animal Rights Activists and Pushed the FBI to Treat Them as Bioterrorists

June 3, 2025

Wired Magazine

Hundreds of emails and internal documents reviewed by WIRED reveal top lobbyists and representatives of America’s agricultural industry led a persistent and often covert campaign to surveil, discredit, and suppress animal rights organizations for nearly a decade, while relying on corporate spies to infiltrate meetings and functionally serve as an informant for the FBI.

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DxE's Blog

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Is there a place in animal rights for a kid from China? Part II: Orphans of the Left

November 5, 2014

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Is there a place in animal rights for a kid from China? Part I: Performing Whiteness

November 4, 2014

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What's Stopping You From Speaking Out?

November 2, 2014

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Ask a Wolf's Mother

October 31, 2014

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Allies and Images: The Importance of Communicating the Victim's Personhood

October 28, 2014

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Tell Their Stories

October 24, 2014

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What D.E.A.F Taught Us About DxE's Create, Connect, Inspire Model

October 23, 2014

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The Pig in the Room: Walking Dead Season 5 Premiere

October 21, 2014

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Introducing Saryta - DxE's New Blog Manager

October 20, 2014

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Our Press Releases

PRESS RELEASE

VIDEO: Activists March Demanding the Release of Animal Rescuer from Jail

December 13, 2025

Zoe Rosenberg is jailed in Sonoma County Main Adult Detention Facility after being sentenced last week to 90 days in jail for rescuing four suffering chickens from Perdue’s Petaluma Poultry slaughterhouse

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PRESS RELEASE

VIDEO: Activists Protest Trader Joe’s Over Supplier Tied to Jailing of Animal Rescuer Zoe Rosenberg

December 6, 2025

Demonstrators urged the grocery chain to cut ties with Perdue’s Petaluma Poultry, with placards showing recent conditions of Petaluma Poultry operations

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PRESS RELEASE

Animal Rescuer Zoe Rosenberg Sentenced to 90 Days in Custody for Saving Chickens Worth $24

December 3, 2025

Today, animal rescuer Zoe Rosenberg was sentenced to 90 days in custody for saving four chickens from Perdue’s Petaluma Poultry slaughterhouse. She will become eligible for jail alternatives for the final 60 days of her sentence.

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PRESS RELEASE

Joaquin Phoenix Condemns Prosecution of Animal Rescuer in Sonoma County, Calls for Prosecution of Animal Cruelty

November 24, 2025

Oscar-winning actor Joaquin Phoenix is urging the Sonoma County District Attorney to prosecute animal cruelty at Perdue’s Petaluma Poultry slaughterhouse, after her office has ignored repeated reports of documented animal cruelty at the company’s factory farms and slaughterhouse.

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PRESS RELEASE

Activists Hold Vigil Outside Trader Joe's-Supplying Slaughterhouse in the Wake of Chicken Rescuer Conviction

November 8, 2025

DxE is calling for Petaluma Poultry to be prosecuted for scalding birds alive, citing that California’s animal cruelty law prohibits inflicting unnecessary cruelty on an animal.

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PRESS RELEASE

Animal Advocates Urge Attorney General Bonta to Prosecute Petaluma Poultry for Criminal Animal Abuse

November 5, 2025

Zoe Rosenberg spoke at the AG’s Office on Wednesday, saying, “Sonoma County’s District Attorney’s Office is not doing anything to address the criminal animal cruelty. Instead, they spent the last two years prosecuting me.”

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PRESS RELEASE

Activist Convicted of Felony for Rescuing Chickens from Perdue Slaughterhouse

October 29, 2025

At trial, the court severely limited what the jury was able to know about these prior findings at Petaluma Poultry, despite the fact that they heavily influenced Ms. Rosenberg’s belief that rescue was necessary.

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PRESS RELEASE

Animal Rights Activists March in Petaluma During Felony Animal Rescue Trial

September 20, 2025

"I believe Zoe did the right thing by taking sick animals to the vet," said Sharon Loren of Penngrove, who joined the march. "Compassion should never be a crime, but it's on trial here in Sonoma County."

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PRESS RELEASE

Felony Animal Rescue Trial Begins

September 15, 2025

Zoe Rosenberg, 23, is charged with felony conspiracy and 3 misdemeanors for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse

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