Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
PRESS
May 12, 2026
Los Angeles Times
In late February, animal rights activists flew a drone over a calf ranch in the Central Valley and watched as workers kicked and punched the animals. Footage reviewed by The Times shows a worker pulling a calf by the nose with pliers.
PRESS
May 12, 2026
Los Angeles Times
PRESS
July 16, 2023
NBC Bay Area
"This is a huge victory for the animal rights movement," said DxE organizer Cassie King. "Across the country and around the world, we're seeing rising public pressure and protests against the cruelty of the horseracing industry."
PRESS
July 16, 2023
EIN Newsdesk
Veterinarians say the more than 16 hours of grizzly footage shows the most common method used to kill pigs in the United States is not humane.... They are asking the AVMA to take a leadership role in addressing what they call some of the cruelest practices in animal agriculture.
PRESS
July 16, 2023
EIN Newsdesk
PRESS
July 6, 2023
Northern California Public Media
"I think the right-to-rescue campaign captures something that most people already know and feel in their hearts, that someone who is suffering, who's in need of help, deserves to be helped, deserves to be rescued from the situation where they're being harmed," [defendant Cassie] King said. "And whether that's a dog in a hot car or a human who's injured on the side of the road, or a chicken who's collapsed and starving to death on the floor of a factory farm."
PRESS
July 6, 2023
Northern California Public Media
PRESS
July 3, 2023
AlterNet
Investigations of alternative poultry and egg farms typically reveal practices and attitudes that do not meet consumer expectations—expectations that are cultivated not only by the companies and retailers they do business with but also by animal welfarists who employ “humane” farming language that glosses over the facts with nebulous assertions and omissions... More often than not, the difference between “humane” farms and factory farms is moot.
BLOG
July 1, 2023
Since 2018, DxE investigators have documented routine violations of California's animal cruelty laws at Petaluma Poultry factory farms, but the authorities refuse to intervene -- so they are taking action themselves to rescue the animals.
PRESS
June 26, 2023
Plant-Based News
Animals, of any size or species, are not objects. You cannot put a price tag on their lives. They are individuals who feel fear, sadness, joy, and other emotions just like we do, and they deserve respect.
PRESS
June 26, 2023
Plant-Based News
PRESS
June 24, 2023
Press Democrat
"Not much has changed over the two administrations of Sonoma County district attorneys. They are continuing to retain charges against activists who originally exposed Petaluma Poultry for its animal cruelty."
PRESS
June 20, 2023
La Presse
Translation: Suspended sentences and conditional discharges for the 11 vegan activists
PRESS
June 20, 2023
La Presse
PRESS
June 20, 2023
Daily Californian
A petition, led by the animal rights organization Direct Action Everywhere, to shut down the horse track has gained more than 39,000 signatures. “[The horses] are... forced to run until they are, one way or another, led to die,” said campus alumna Cassie King, organizer with Direct Action Everywhere.
PRESS
June 20, 2023
Daily Californian
TOP PRESS
March 5, 2026
Vox
DxE filmed Grimmius’s operations using drone cameras, documenting many of the grim realities ubiquitous in the mass production of animals for food: calves being handled roughly, hit, and pushed to the ground. But perhaps most remarkably, the footage offers a rare view of what is arguably the most overlooked form of extreme confinement of farmed animals in the US.
TOP PRESS
December 4, 2025
The Associated Press
Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.
TOP PRESS
December 3, 2025
San Francisco Chronicle
“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
BLOG
February 28, 2017
PRESS RELEASE
September 5, 2026
Protesters entered the store with signs reading “Someone Not Something” and “Stop Selling Animals,” as well as trash cans overflowing with plush parakeets, rubber snakes, and rubber mice to represent how Petco treats animals like trash, based on images from multiple recent investigations of breeders that sell to Petco.
PRESS RELEASE
August 25, 2026
The ruling comes in response to a filing earlier this month detailing evidence of significant animal cruelty at the dairy. The judge also ordered that the District Attorney’s office disclose evidence of DA Sarah Hacker’s relationship with the owners of the dairy farm property involved in the prosecution against these animal rescuers.
PRESS RELEASE
August 22, 2026
The protest featured a 10-foot-tall milk carton prop modeled after Meyenberg packaging, but with an image of the dead pile of goats documented at Meyenberg’s Vera Goat Dairy and with red streamers symbolizing the animals’ blood flowing out from the top of the carton.
PRESS RELEASE
August 11, 2026
Today, defense attorneys for four goat rescuers charged in Kings County filed evidence with the court of animal cruelty at the Whole Foods-supplying goat dairy at the heart of the case. They have submitted a motion requesting that Judge Jim Trevino reduce the felony charges to misdemeanors.
PRESS RELEASE
July 27, 2026
Factory farm investigators with Direct Action Everywhere (DxE) used drones to document cruel handling of calves at 140 Cattle Co., a calf-raising operation linked to Hilmar Cheese Company, one of the largest cheese producers in the U.S.
PRESS RELEASE
July 18, 2026
Activists first protested silently next to the animals on display inside Petco in San Rafael, and then loudly outside the store, urging Petco to end the retail sale of animals at all locations.
PRESS RELEASE
June 30, 2026
Direct Action Everywhere Los Angeles campaigned to urge the grocery chain to cut ties with Meyenberg, after the group’s investigation at a Meyenberg dairy exposed emaciated, ill goats and an illegal dead pile
PRESS RELEASE
June 22, 2026
A DxE drone investigation released in May shows calves kicked in the face, yanked by their tails, and disbudded with hot irons at Agresti Calf Ranch in Stanislaus County. The facility is owned by the Agresti-Assali family which also owns the adjacent Clover Sonoma milk supplier Double D Dairies. DxE investigators witnessed calves from Double D Dairies being transported to Agresti Calf Ranch.
PRESS RELEASE
June 20, 2026
With Bay Area cities moving to ban the retail sale of animals, animal rights activists with Direct Action Everywhere (DxE) are turning up the pressure on one of the Bay’s biggest pet retailers: Petco. Dozens of activists with DxE, PETA, and other groups protested inside and outside Petco in San Mateo Saturday afternoon.
