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Animal Rights Group Invades UC Berkeley Cal Dining Hall in March against Factory Farming

September 26, 2022

Indybay

UC Berkeley’s dining hall system, Cal Dining, is actively purchasing meat and other animal products from factory farms that have been exposed for extreme animal cruelty, worker abuse, and environmental pollution.

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Animal Rights Group Invades UC Berkeley Cal Dining Hall in March against Factory Farming

September 26, 2022

Indybay

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PRESS RELEASE

Dozens of Activists Hang Massive 200-Foot Banner from Bay Trail Pedestrian Bridge

September 24, 2022

The demonstration is the kickoff for a week of action dedicated to promoting Rose’s Law, an animal bill of rights that DxE says is their ultimate vision of a kind and just world for animals.

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PRESS RELEASE

Dozens of Activists Hang Massive 200-Foot Banner from Bay Trail Pedestrian Bridge

September 24, 2022

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Social justice organizations unite to fight devastating ruling on California’s anti-SLAPP statute

September 20, 2022

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Social justice organizations unite to fight devastating ruling on California’s anti-SLAPP statute

September 20, 2022

Today, a coalition of advocacy groups filed an amicus letter to the California Supreme Court in support of this case, written by the First Amendment Coalition and signed by Greenpeace USA, ACLU of Northern California, Amazon Watch, Sierra Club, Center for Biological Diversity, and many more.

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PRESS

Alameda County bans popular rodeo event where cows are forcibly milked

September 20, 2022

Mercury News

Rodeos can no longer feature the attraction where lactating beef cows are separated from their calves and chased in the arena before being roped, tackled into submission and forcibly milked.

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PRESS

Alameda County bans popular rodeo event where cows are forcibly milked

September 20, 2022

Mercury News

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Rise Up, Berkeley

September 19, 2022

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Rise Up, Berkeley

September 19, 2022

Why is it that 60 years after the Freedom of Speech Movement, we can’t rally more than 200 people to fight for the future of our planet? Why is it that when we’re being faced with injustices like racism, fascism, worker abuse, animal abuse, income inequality, loss of reproductive rights and environmental destruction, one of the most progressive student bodies in the world barely rises up?

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TOP PRESS

Standing Trial: Should we care about animal liberation?

September 19, 2022

Harper's Magazine

Most readers care about humans, not pigs. What gets us going is a compelling main character facing many years in prison, not several million pigs spending a lifetime in circumstances that make prison look comparatively relaxing.

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TOP PRESS

Standing Trial: Should we care about animal liberation?

September 19, 2022

Harper's Magazine

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The History and Future of Rose’s Law: Animal Bill of Rights

September 18, 2022

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The History and Future of Rose’s Law: Animal Bill of Rights

September 18, 2022

Rose was the sole survivor of all the birds at McCoy’s that day, and amid the tragedy that occurred for the others, Rose’s story offered a glimmer of hope. The fact that her rescue was permitted was proof that they all deserved to be rescued, that even the police knew rescuing them was the right thing to do.

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BLOG

We're Driving Animals Mad

September 10, 2022

The systems we have designed for animals are mentally abusive from the very beginning.

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BLOG

We're Driving Animals Mad

September 10, 2022

The systems we have designed for animals are mentally abusive from the very beginning.

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PRESS

Racehorse’s Death during Heat Wave Prompts Protest at Golden Gate Fields

September 9, 2022

San Francisco Chronicle

Friday’s protest was prompted by the death of a thoroughbred racehorse named Mia Solina on Sunday during the Bay Area heat wave. The horse’s death was the 10th at Golden Gate Fields this year.

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Racehorse’s Death during Heat Wave Prompts Protest at Golden Gate Fields

September 9, 2022

San Francisco Chronicle

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Our Top Press Hits

TOP PRESS

The Giant Loophole that Lets Big Dairy Keep Baby Cows in Solitary Confinement

March 5, 2026

Vox

DxE filmed Grimmius’s operations using drone cameras, documenting many of the grim realities ubiquitous in the mass production of animals for food: calves being handled roughly, hit, and pushed to the ground. But perhaps most remarkably, the footage offers a rare view of what is arguably the most overlooked form of extreme confinement of farmed animals in the US.

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TOP PRESS

California Activist Gets Jail Time for Taking Chickens from Perdue Farms Plant

December 4, 2025

The Associated Press

Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.

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TOP PRESS

UC Berkeley Animal Rights Activist to Serve Jail Time After ‘Chicken Rescue’ Conviction

December 3, 2025

San Francisco Chronicle

“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.

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TOP PRESS

She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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DxE's Blog

BLOG

Is the San Francisco Fur Ban Working?

January 15, 2019

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BLOG

Are YOU Banned from Whole Foods?

December 31, 2018

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Animal Rights Activists Wash Windows at SF Chipotle to Demand Transparency

December 14, 2018

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BLOG

Wayne Hsiung and DxE Vision and Tactics

December 13, 2018

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BLOG

The Secret to Dramatic Photo Editing

December 3, 2018

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BLOG

“Babe” Actor James Cromwell Brings Dead Piglet Inside Utah Capitol Building to Protest Animal Cruelty

November 30, 2018

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BLOG

Massive Farm Releases 100 Turkeys -- to Animal Liberation Activists Facing Felony Charges For Investigating Farm

November 20, 2018

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Following Mass Arrests at Petaluma Chicken Farm, Two Activists to be Arraigned on Felony Charges

November 9, 2018

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Recent Animal Protection Rollbacks

November 8, 2018

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Our Press Releases

PRESS RELEASE

VIDEO: Activists Protest Petco to Demand End of Live Animals Sales, Following Exposé of Cruelty at Parakeet Breeding Mill

September 5, 2026

Protesters entered the store with signs reading “Someone Not Something” and “Stop Selling Animals,” as well as trash cans overflowing with plush parakeets, rubber snakes, and rubber mice to represent how Petco treats animals like trash, based on images from multiple recent investigations of breeders that sell to Petco.

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PRESS RELEASE

Judge Reduces All Felonies to Misdemeanors in Goat Rescue Case

August 25, 2026

The ruling comes in response to a filing earlier this month detailing evidence of significant animal cruelty at the dairy. The judge also ordered that the District Attorney’s office disclose evidence of DA Sarah Hacker’s relationship with the owners of the dairy farm property involved in the prosecution against these animal rescuers.

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PRESS RELEASE

VIDEO: Activists Protest Whole Foods Goat Milk Supplier’s Cruelty with Giant “Bloody” Milk Carton and “Die-In”

August 22, 2026

The protest featured a 10-foot-tall milk carton prop modeled after Meyenberg packaging, but with an image of the dead pile of goats documented at Meyenberg’s Vera Goat Dairy and with red streamers symbolizing the animals’ blood flowing out from the top of the carton.

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PRESS RELEASE

Defense Submits Animal Cruelty Evidence in Goat Rescue Case

August 11, 2026

Today, defense attorneys for four goat rescuers charged in Kings County filed evidence with the court of animal cruelty at the Whole Foods-supplying goat dairy at the heart of the case. They have submitted a motion requesting that Judge Jim Trevino reduce the felony charges to misdemeanors.

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PRESS RELEASE

VIDEO: Calves Kicked, Pulled at Merced County Calf Ranch Linked to Major Cheese Company

July 27, 2026

Factory farm investigators with Direct Action Everywhere (DxE) used drones to document cruel handling of calves at 140 Cattle Co., a calf-raising operation linked to Hilmar Cheese Company, one of the largest cheese producers in the U.S.

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PRESS RELEASE

VIDEO: Activists Protest Petco for Selling Live Animals

July 18, 2026

Activists first protested silently next to the animals on display inside Petco in San Rafael, and then loudly outside the store, urging Petco to end the retail sale of animals at all locations.

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PRESS RELEASE

LA's Upscale Grocery Chain Erewhon Drops Meyenberg Goat Milk Amidst Animal Cruelty Concerns

June 30, 2026

Direct Action Everywhere Los Angeles campaigned to urge the grocery chain to cut ties with Meyenberg, after the group’s investigation at a Meyenberg dairy exposed emaciated, ill goats and an illegal dead pile

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PRESS RELEASE

VIDEO: Activists Disrupt Clover Ice Cream Truck at Petaluma Fair to Highlight Cruelty at Clover-Linked Calf Ranch

June 22, 2026

A DxE drone investigation released in May shows calves kicked in the face, yanked by their tails, and disbudded with hot irons at Agresti Calf Ranch in Stanislaus County. The facility is owned by the Agresti-Assali family which also owns the adjacent Clover Sonoma milk supplier Double D Dairies. DxE investigators witnessed calves from Double D Dairies being transported to Agresti Calf Ranch.

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PRESS RELEASE

VIDEO: Activists Protest Petco for Selling Live Animals as Campaign Grows to Ban Retail Animal Sales

June 20, 2026

With Bay Area cities moving to ban the retail sale of animals, animal rights activists with Direct Action Everywhere (DxE) are turning up the pressure on one of the Bay’s biggest pet retailers: Petco. Dozens of activists with DxE, PETA, and other groups protested inside and outside Petco in San Mateo Saturday afternoon.

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