Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
PRESS
June 3, 2025
Wired Magazine
Hundreds of emails and internal documents reviewed by WIRED reveal top lobbyists and representatives of America’s agricultural industry led a persistent and often covert campaign to surveil, discredit, and suppress animal rights organizations for nearly a decade, while relying on corporate spies to infiltrate meetings and functionally serve as an informant for the FBI.
PRESS
June 3, 2025
Wired Magazine
PRESS
September 2, 2025
Capital Daily
The Empress Hotel—and the entire Fairmont chain—is going fur-free, much to the satisfaction of a local animal rights group that has been calling for the policy changes... for the past three years, fellow members of the Victoria chapter of Direct Action Everywhere staged monthly protests by the Empress and wrote chalk messages on the sidewalk in front of the hotel.
PRESS
September 2, 2025
Capital Daily
PRESS
September 2, 2025
The New York Times
Ms. Rosenberg, 23, says that she found chickens at Petaluma Poultry covered in scratches and bruises, including some with high fevers and serious infections. There was also evidence, she said, that birds were being scalded alive, instead of killed before broiling, because the slaughter lines were moving too quickly.
PRESS
September 2, 2025
The New York Times
PRESS
September 1, 2025
The Daily Californian
Cardboard ocean waves, sailor hats and a 16-foot sailboat set the scene Saturday outside of the Trader Joe’s on University Avenue. Animal welfare activists aboard the boat parked outside the store warned customers passing by to “steer away” from Perdue’s Petaluma Poultry, a company the activists allege engages in animal cruelty.
PRESS
September 1, 2025
The Daily Californian
PRESS
August 23, 2025
Press Democrat
After months of unanswered emails and demonstrations, DxE organizer Cassie King said protesting at executives' homes was the only way to get their attention. “We've been ignored by the company every time we email or show up at their offices,” King said. “Now we're doing what we can to reach the people who literally oversee the lives and deaths of these animals and who have the power to stop animals from starving to death or being boiled alive.
PRESS
August 23, 2025
Press Democrat
PRESS
August 20, 2025
WMTV News
After years of animal welfare advocates raising concerns about conditions at a Dane County dog breeding facility, county supervisors are now stepping in.
PRESS
August 20, 2025
WMTV News
PRESS
August 19, 2025
CTV News
A 53-year-old woman chained herself to a structure at the zoo entrance around noon. According to a news release, the protest was put on by a group called Direct Action Everywhere in hopes of having Lucy transferred to a sanctuary in Tennessee.
PRESS
August 19, 2025
CTV News
PRESS
August 17, 2025
Times of San Diego
Animal rights advocates protested in front of a Trader Joe’s in Pacific Beach Sunday afternoon to demand that the grocery chain stop purchasing chickens from Petaluma Poultry. It was one of many that Direct Action Everywhere held over the weekend at Trader Joe’s in multiple states.
PRESS RELEASE
August 16, 2025
Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.
PRESS RELEASE
August 16, 2025
PRESS
August 16, 2025
Van Nuys News Press
Trader Joe’s had sought a sweeping ban on protests inside and outside all 205 California stores. On Tuesday, Judge Keith Fong denied the request as it applied to outside protests and criticized the company for refusing to engage with activists. Before the Encino store protest, demonstrators also gathered near the home of Trader Joe’s CEO, who lives in the neighborhood.
PRESS
August 16, 2025
Van Nuys News Press
TOP PRESS
April 28, 2022
New York Magazine
Protests are often unpopular, but as this article shows, in the end, they tend to be right.
TOP PRESS
April 14, 2022
The Intercept
DxE documented video footage of the depopulation at Rembrandt Enterprises, demonstrating the brutal reality of VSD and the true toll of our broken "food" system.
TOP PRESS
March 22, 2022
San Francisco Chronicle
Compelling testimony by a former slaughterhouse worker who is now a member of DxE's core organizing team.
TOP PRESS
March 14, 2022
Current Affairs
DxE activists are showing that anyone can, if they give themselves permission, start creating the world they want to live in.
TOP PRESS
February 23, 2022
The New Republic
DxE investigators are pressing for a trial they hope will go down as a pivotal moment in the history of the animal rights movement.
TOP PRESS
January 30, 2022
The Intercept
The government wants to keep juries from seeing gruesome evidence of animals in distress, demonstrating yet again the massive power corporations wield in our current system.
TOP PRESS
January 23, 2022
The Guardian
DxE's investigation of ventilation shutdown is probably the most important investigation in more than a decade, said Justin Marceau, an animal law scholar and professor at the University of Denver.
TOP PRESS
December 8, 2021
Democracy Now!
In conversation with host Amy Goodman, DxE investigator Wayne Hsiung asks “Are the living creatures of this Earth property, or are they living creatures that deserve some form of dignity and respect?”
TOP PRESS
December 6, 2021
The Guardian
This case is about smashing the myth of benevolent small-scale farms, which may talk of free-range and happy animals, but still ultimately treat animals as property and slaughter them for profit.
PRESS RELEASE
May 23, 2025
While the truck was stopped, three activists opened one of the many large crates holding chickens on the trailer and identified and removed two chickens with visible wounds. They took the chickens to get immediate medical care and shared footage of the rescue publicly, openly showing their faces.
PRESS RELEASE
May 19, 2025
Over the weekend, animal rights activists with Direct Action Everywhere (DxE) held protests across Sonoma County to elevate animal cruelty at Petaluma Poultry, a subsidiary of national poultry giant Perdue Foods. On Sunday, they delivered their message to Sonoma County District Attorney Carla Rodriguez with a protest outside her home in Windsor, urging her to finally prosecute Petaluma Poultry for documented criminal animal cruelty.
PRESS RELEASE
May 13, 2025
Free speech experts say that Perdue’s lawsuit is a Strategic Lawsuit Against Public Participation, or SLAPP suit, intended to silence activists, burden them with legal fees, and intimidate them from protesting. California's anti-SLAPP statute was passed to enable defendants to quickly dismiss meritless lawsuits targeting protected activities.
PRESS RELEASE
May 4, 2025
Direct Action Everywhere activists protest dozens of Trader Joe’s stores across the country asking the retailer to cut ties with Perdue’s California subsidiary, Petaluma Poultry, given documented animal abuse
PRESS RELEASE
March 29, 2025
“I want to know why Trader Joe’s is continuing to support Perdue’s animal cruelty and endangering consumers,” said Conrad de Jesus, an Oakland resident who participated in the protest. “They’ve seen the evidence of sick and injured animals languishing without medical care at Perdue’s Petaluma Poultry. It’s time they cut ties with this awful company.”
PRESS RELEASE
March 22, 2025
A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.
PRESS RELEASE
March 20, 2025
“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”
PRESS RELEASE
March 15, 2025
The protest spotlighted the zoonotic pathogens found at Petaluma Poultry, including salmonella, campylobacter, antibiotic-resistant Enterococcus, and Clostridium perfringens. Two protestors wore the type of biosecurity suits that are required for investigations and held yellow caution tape in front of the store’s meat section, which contains chickens slaughtered at Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
March 3, 2025
“If Ms. Rosenberg had rescued a drowning dog from a neighbor’s pool, she would be applauded, not prosecuted,” said Mr. Carraway. “The fact is, California law does not distinguish between rescuing a dog from a pool and rescuing sick and injured chickens from a slaughterhouse. Those who profit off animal agriculture may not like it, but that is the law.”
