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PRESS RELEASE

Animal Rights Activists Create Giant “Death for Dinner” Display Outside Oakland Safeway

December 14, 2024

Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.

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PRESS RELEASE

Animal Rights Activists Create Giant “Death for Dinner” Display Outside Oakland Safeway

December 14, 2024

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BLOG

Berkeley’s Measure DD Is a Win for Horses and All Animals

December 12, 2024

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BLOG

Berkeley’s Measure DD Is a Win for Horses and All Animals

December 12, 2024

“Do we have factory farms in Berkeley?” was a common response I got when collecting signatures. I explain that we want to prevent another animal gambling operation from opening up in Golden Gate Fields’ absence. Plus, Berkeley can be the first municipality to ban CAFOs and set a precedent that other places can follow. Berkeley voters understood. They signed the petition, and this November, they voted yes. Measure DD passed with 62% “YES” votes, making history for animal and environmental protection.

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PRESS

Activists Face Harsh Penalties for Exposing Cruelty

December 8, 2024

Sonoma State Star

Rosenberg said she has been openly rescuing animals from abuse and suffering since 2018, and she has helped more than 1,000 animals. This will be the first time she has faced criminal charges. “This is a political prosecution. The Sonoma County District Attorney’s Office wants to protect Perdue’s reputation and make an example of me to stop other people from rescuing animals. Unfortunately for them, it isn’t going to work,” she said.

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PRESS

Activists Face Harsh Penalties for Exposing Cruelty

December 8, 2024

Sonoma State Star

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PRESS

Opinion: Berkeley Can Lead the Way to a Factory Farm-Free Future

December 3, 2024

Berkeleyside

When more people pay attention and take action to stop the devastating impact of CAFOs on animals, the environment and humans, we can correct our misguided path and put ourselves on the right side of history.

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PRESS

Opinion: Berkeley Can Lead the Way to a Factory Farm-Free Future

December 3, 2024

Berkeleyside

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Berkeley Becomes the First US City to Ban Factory Farming

November 12, 2024

Plant Based News

Currently, there are no CAFOs in Berkeley. The last remaining farm, a horse racing facility named Golden Gate Fields, closed in June of this year following prolonged protests over animal deaths. The new ban will ensure that no CAFOs can be built in the city.

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Berkeley Becomes the First US City to Ban Factory Farming

November 12, 2024

Plant Based News

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PRESS RELEASE

Berkeley Becomes First U.S. City to Ban Factory Farms

November 12, 2024

A coalition of groups, including the Berkeley-based animal rights network Direct Action Everywhere (DxE) and Compassionate Bay, led the effort to gather the signatures to get this CAFO ban on the ballot.

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PRESS RELEASE

Berkeley Becomes First U.S. City to Ban Factory Farms

November 12, 2024

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PRESS RELEASE

Trial Scheduled for Animal Rescuer

November 1, 2024

Zoe Rosenberg, 22, faces criminal charges for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse in Petaluma, CA

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PRESS RELEASE

Trial Scheduled for Animal Rescuer

November 1, 2024

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PRESS RELEASE

Investigators Publish Full Day of Slaughter Footage at Superior Farms, Exposing Routine Cruelty and Violence

October 29, 2024

Superior Farms is the largest industrial lamb slaughterhouse in the country, and is the subject of Ordinance 309 in Denver, an initiative on the November ballot introduced by Pro-Animal Future that would ban slaughterhouses within city limits

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PRESS RELEASE

Investigators Publish Full Day of Slaughter Footage at Superior Farms, Exposing Routine Cruelty and Violence

October 29, 2024

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PRESS

Measure J & Other Ballot Measures to Ban Slaughterhouses, Explained

October 29, 2024

Sentient

“Sonoma County is an agricultural county with factory farms that have been exposed for abusing animals, violating animal cruelty laws, and polluting waterways with toxic waste — and the authorities have failed to address it,” Cassie King, Communications Lead at Direct Action Everywhere, tells Sentient. Direct Action Everywhere is an animal rights organization, and one of the lead sponsors of Measure J.

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PRESS

Measure J & Other Ballot Measures to Ban Slaughterhouses, Explained

October 29, 2024

Sentient

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Our Top Press Hits

TOP PRESS

‘Baywatch’s’ Alexandra Paul on Trial; Video Shows ‘Open Rescue’ of Foster Farms Chickens

March 9, 2023

LA Times

“We published this video within an hour with both my name and Alicia Santurio’s name attached to it because we believe what we’re doing is legal and morally right,” Paul said in an interview with The Times.

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TOP PRESS

Opinion: Rescuing Farm Animals from Cruelty Should Be Legal

February 14, 2023

New York Times

In any context other than factory farming, treating animals the way we see chickens treated in the Foster Farms slaughterhouse videos would be considered blatant cruelty. Many would also consider it cruel to stand by while someone else handled animals this way. “If there’s someone in my neighborhood watching me boil birds alive, we’d say this is monstrous behavior,” Wayne Hsiung, a founder of DxE, told me.

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TOP PRESS

I Snuck into a California Slaughterhouse to Film How They Kill Pigs. It Was Horrifying

February 9, 2023

San Francisco Chronicle

The message the pigs conveyed in the gas chamber footage is clear: They are in extreme pain, and they want to live. You don’t need the Agriculture Department to tell you that. You can see and hear it for yourself.

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TOP PRESS

Opinion: Spy Cams Show What the Pork Industry Tries to Hide

February 2, 2023

New York Times

“It was horrible cruelty to the pigs inside the chambers,” Jim Reynolds told me. “It’s a violation of federal law.” Reynolds is one of 90 veterinarians who signed an open letter saying that the process shown in the videos probably violates federal law on humane slaughter.

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TOP PRESS

Spy Cams Reveal the Grim Reality of Slaughterhouse Gas Chambers

January 18, 2023

Wired

Animal rights activists have captured the first hidden-camera video from inside a carbon dioxide “stunning chamber” in a US meatpacking plant.

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TOP PRESS

What Is an Animal’s Life Worth?

October 25, 2022

Vox

The pigs’ essentially zero value is baked into the meat industry’s business model... 15 percent of piglets die before they’re finished weaning. The pork industry may slaughter over 125 million pigs a year, but they breed far more, knowing many will die from disease and injury.

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TOP PRESS

I Did Not Steal Two Piglets. I Saved Them. A Jury Agreed.

October 18, 2022

New York Times

During the closing statements in the trial, in which I represented myself, I told jurors that a not-guilty verdict would encourage corporations to treat animals under their care with more compassion and make governments more open to animal cruelty complaints.

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TOP PRESS

Right to Rescue: Jury Acquits Animal Rights Activists Who Saved Piglets at Smithfield Factory Farm

October 11, 2022

Democracy Now!

In a major victory for animal rights, a jury in Utah has acquitted two animal rights activists who each faced up to five and a half years of prison time for rescuing two sick piglets from Smithfield’s Circle Four Farms, one of the world’s largest pig farms.

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TOP PRESS

Activists Acquitted in Trial for Taking Piglets from Smithfield Foods

October 8, 2022

The Intercept

“Whenever I think about the condition Lily was in and the desperation we felt when we saw her there, struggling and so small and so sick, a little baby in such a horrible, awful, brutal place,” Hsiung said in a video posted to Instagram, “we just wanted to get her out.” Animal rescue “is not the worst part of us as human beings. It’s the best of us.”

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DxE's Blog

BLOG

From a minority to a majority: how a minority group in Russia made history

June 14, 2018

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BLOG

NEWS OF THE WEEK: DxE Activists Charged For Rescuing Sick Turkeys, L.A. Considers Cruelty-free Cleaning Products, April 21 – May 4, 2018

May 5, 2018

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BLOG

NEWS OF THE WEEK: The Draconian King Amendment, California Cruelty-Free Cosmetics Act Passes First Hurdle, April 20 – April 27, 2018

April 30, 2018

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BLOG

NEWS OF THE WEEK: McDonald’s Under Fire From Animal Rights Groups, Cal Senate Committee Passes Iconic African Species Protection Act, April 13 – April 20, 2018

April 22, 2018

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BLOG

NEWS OF THE WEEK: PETA Says ‘Deport Donald Trump Jr.,’ Horse Slaughter Ban Renewed, April 6 – April 13, 2018

April 15, 2018

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BLOG

California’s Biggest Beef Producer Can’t Take the Heat of Two Teenage Girls on Facebook Livestream

April 12, 2018

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BLOG

Supervisor Tang and the SF Board of Supervisors Ban Fur and Usher in a Brighter Tomorrow for Animals

April 8, 2018

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BLOG

NEWS OF THE WEEK: U.S. Pigs May Win in Trump Trade War, Protesters Infuriate Chef, Mar. 31 – April 6, 2018

April 7, 2018

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BLOG

NEWS OF THE WEEK: Blow To Military Research on Dogs, Pet Store Refuses To Sell Easter Bunnies, Mar. 24 – Mar. 30, 2018

March 30, 2018

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Our Press Releases

PRESS RELEASE

Animal Rights Activists March in Petaluma During Felony Animal Rescue Trial

September 20, 2025

"I believe Zoe did the right thing by taking sick animals to the vet," said Sharon Loren of Penngrove, who joined the march. "Compassion should never be a crime, but it's on trial here in Sonoma County."

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PRESS RELEASE

Felony Animal Rescue Trial Begins

September 15, 2025

Zoe Rosenberg, 23, is charged with felony conspiracy and 3 misdemeanors for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse

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PRESS RELEASE

Animal Rights Activists Stage Large “Boat” in Creative Protest Urging Trader Joe’s to Drop Petaluma Poultry

August 30, 2025

Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.

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PRESS RELEASE

Activists Protest at Homes of Perdue Executives, After Court Denies Temporary Restraining Order

July 26, 2025

Around thirty animal rights activists with Direct Action Everywhere (DxE) held a peaceful protest outside the home of Scott Fitzpatrick, the Live Production Manager for Perdue’s Petaluma Poultry, after Sonoma County Judge Patrick Broderick denied Fitzpatrick’s application for a temporary restraining order on Friday, citing “insufficient evidence.”

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PRESS RELEASE

Second Perdue Foods Executive Sues Animal Rights Group to Stop Public Protests

July 23, 2025

Scott Fitzpatrick, Live Production Manager for national poultry giant Perdue Foods, filed a lawsuit Tuesday to stop public protests by Direct Action Everywhere (DxE) over documented animal cruelty.

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PRESS RELEASE

Activist Charged with Felony Vandalism for Supergluing Hand to Trader Joe's Fridge Protesting Animal Cruelty

July 3, 2025

Ani Kandada superglued down inside Trader Joe's original store in Pasadena asking the retailer to stop selling chickens from Perdue's Petaluma Poultry, just hours after another animal rights activist was arrested for supergluing her hand inside Trader Joe's Headquarters in Monrovia, CA.

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PRESS RELEASE

Activist Arrested After Supergluing Herself at Trader Joe's Headquarters, as Tensions Rise Over Controversial Chicken Supplier

July 3, 2025

Carla Cabral remained superglued to the desk from approximately 10AM to approximately 11AM, while she demanded a meeting with company executives about documented animal cruelty at Trader Joe's chicken supplier, Petaluma Poultry, which is a subsidiary of national agribusiness giant Perdue Foods.

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PRESS RELEASE

VIDEO: Animal Activists Disrupt CA Poultry Federation Board Meeting, Present Award for "Biggest Animal Abuser"

June 10, 2025

Animal rights activists with DxE disrupted multiple events at the Summer Board Meeting of the California Poultry Federation, a trade association representing commercial chicken and turkey producers across the state. Among CPF's twenty board members are three executives from Petaluma Poultry, the California subsidiary of national poultry giant Perdue Foods, where DxE investigators have documented widespread violations of animal cruelty laws since 2018.

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