Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS
September 23, 2024
Waging Nonviolence
During this episode of Nonviolence Radio, Stephanie and Michael welcome Cassie King, from Direct Action Everywhere, to talk about our relationship with animals, and more specifically about proposed legislation in California that aims to end factory farming.
PRESS
September 23, 2024
Waging Nonviolence
BLOG
September 10, 2024
If people do not believe that they can change a situation, they will never act to do so. If we do not believe that animal liberation is possible and that we can make it happen, it never will. In fact, animal agriculture and other unjust systems rely on our hopelessness and cynicism.
TOP PRESS
August 30, 2024
San Francisco Chronicle
In dimly lit indoor aisles at Weber Family Farms in Petaluma, hundreds of thousands of white chickens live out their 90 weeks of life. They fly from perch to perch. They dust bathe in the bedding. They nip at water dispensers. They lay egg after egg. And they never leave. These barns are at the heart of a bitter fight that Mike Weber and Samantha Faye are waging for the future of local farming.
TOP PRESS
August 30, 2024
San Francisco Chronicle
PRESS
August 24, 2024
Davis Vanguard
Another felony burglary count filed against Zoe Rosenberg—an animal rescuer with Direct Action Everywhere (DxE)—was tossed by prosecutors here this last week... “Prosecutors have known the facts of this case for nearly nine months, and they still can’t figure out what to charge,” said Chris Carraway, Rosenberg’s lawyer and a staff attorney at the Animal Activist Legal Defense Project. “It clearly isn’t easy to paint a good Samaritan as a criminal.”
PRESS
August 24, 2024
Davis Vanguard
PRESS
August 23, 2024
Daily Californian
Mayoral candidate Kate Harrison as well as Berkeley labor commissioner Avery Arbaugh also expressed support for the measure. “I support it as a common sense, human health piece of policy,” Arbaugh said. “Also, as an environmental and ethical policy when it comes to both our treatment of the animals and treatment of the environment.”
PRESS
August 23, 2024
Daily Californian
PRESS
August 22, 2024
SF Examiner
Direct Action Everywhere, which claims it has documented animal mistreatment by Petaluma Poultry, took credit for leading a pressure campaign targeting Florence. The group said activists disrupted Florence’s American Grill Book tour at seven stops in San Francisco, Corte Madera, Palo Alto, New York City, Atlanta, Ridgewood, N.J. and Greenville, S.C.
PRESS
August 22, 2024
SF Examiner
PRESS RELEASE
August 20, 2024
Charges to be Dismissed for Third Time in Perdue Chicken Rescue Case
PRESS RELEASE
August 20, 2024
PRESS RELEASE
August 15, 2024
Animal rights activists with Direct Action Everywhere disrupted Florence at events across the country in recent months calling for the move
PRESS RELEASE
August 15, 2024
PRESS RELEASE
July 20, 2024
On Saturday evening, animal rights activists protested inside and outside of Miller & Lux, an upscale steakhouse in Mission Bay that is owned by celebrity chef Tyler Florence. The protesters were calling on Florence to cut ties with Perdue’s Petaluma Poultry. They marched and chanted through the restaurant, holding signs that read “Drop Petaluma Poultry” and “Stop Supporting Perdue’s Petaluma Poultry’s Criminal Animal Abuse.”
PRESS RELEASE
July 20, 2024
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
TOP PRESS
June 2, 2025
The Intercept
“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.
TOP PRESS
May 1, 2025
San Francisco Chronicle
Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.
TOP PRESS
October 10, 2024
Vox
In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.
BLOG
August 3, 2022
Let this story be a reminder that animals do fight for their freedom and that they participate in their own liberation.
BLOG
July 21, 2022
Activists gathered for a vigil exactly two years after the release of Unseen, a documentary that exposed the horrors inside Yosemite Foods, a slaughterhouse in Stockton, California, that kills 2,000 pigs every day.
BLOG
July 19, 2022
DxE co-founder Wayne Hsiung recently shared the story of a very sick pig who was rescued from Farmer John. This is an excerpt from his Substack blog, The Simple Heart.
BLOG
July 5, 2022
Our signs read “Expose Smithfield’s Deathstar” referring to Smithfield’s Circle Four Farms in Milford, Utah, the largest pig farm in the country. While many criticized the tackiness and absurdity of the action, it garnered much needed media attention.
BLOG
July 2, 2022
Here's what this could mean.
BLOG
June 25, 2022
The protest occurred after yet another horse was killed at the horse racing track that spans Berkeley and Albany.
BLOG
June 25, 2022
Senator Booker spoke about the need for nonviolent direct action and for "not being spectators in democracy!"
BLOG
June 14, 2022
As happy as I am to see Smithfield leave California, they should not be allowed to simply cut and run. They must adequately compensate their workers, provide appropriate care for their pigs, and clean up the damage done to the surrounding community and to the L.A. river.
BLOG
May 20, 2022
Over the last few decades, the Central Valley of California has become plagued by the crisis of dirty drinking water contaminated with nitrates. Latino communities have been disproportionately affected. In the heart of the valley lies Tulare County, a majority Latino district and the largest dairy producing county in the nation.
PRESS RELEASE
February 23, 2022
Two defendants face years in prison after removing sick piglets from the largest factory pig farm in the U.S.
PRESS RELEASE
February 20, 2022
California Assemblymember Adrin Nazarian (D-Van Nuys) introduced a bill Friday to enact a moratorium on new factory farms and slaughterhouses statewide. Assemblymember Alex Lee (D-San José) is a joint author on the bill, AB 2764.
PRESS RELEASE
February 13, 2022
UC Berkeley administrators claim the world’s largest chicken producer doesn’t use factory farming
PRESS RELEASE
January 21, 2022
Demonstrators allege widespread criminal animal abuse by Iowa Select Farms
PRESS RELEASE
January 18, 2022
Prosecution moved to dismiss case in advance of hearing on expanding media access to trial
PRESS RELEASE
December 11, 2021
26 horses have died at the facility this year
PRESS RELEASE
December 5, 2021
Supporters say rescue of sick baby goat was an act of compassion
PRESS RELEASE
December 5, 2021
Protestors, including felony defendants, call for Rose’s Law: Animal Bill of Rights
PRESS RELEASE
November 22, 2021
While Smithfield demands prison for Utah activists, this turkey farmer defends their actions, and is even helping them rescue more
