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Why Ending Factory Farming Would Be a Benefit for All

September 23, 2024

Waging Nonviolence

During this episode of Nonviolence Radio, Stephanie and Michael welcome Cassie King, from Direct Action Everywhere, to talk about our relationship with animals, and more specifically about proposed legislation in California that aims to end factory farming.

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Why Ending Factory Farming Would Be a Benefit for All

September 23, 2024

Waging Nonviolence

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Believing Is the First Step to Animal Liberation

September 10, 2024

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Believing Is the First Step to Animal Liberation

September 10, 2024

If people do not believe that they can change a situation, they will never act to do so. If we do not believe that animal liberation is possible and that we can make it happen, it never will. In fact, animal agriculture and other unjust systems rely on our hopelessness and cynicism.

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TOP PRESS

Sonoma Loves Its Farms. Activists Call Them Factories. Could a Ballot Measure Upend This County?

August 30, 2024

San Francisco Chronicle

In dimly lit indoor aisles at Weber Family Farms in Petaluma, hundreds of thousands of white chickens live out their 90 weeks of life. They fly from perch to perch. They dust bathe in the bedding. They nip at water dispensers. They lay egg after egg. And they never leave. These barns are at the heart of a bitter fight that Mike Weber and Samantha Faye are waging for the future of local farming.

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TOP PRESS

Sonoma Loves Its Farms. Activists Call Them Factories. Could a Ballot Measure Upend This County?

August 30, 2024

San Francisco Chronicle

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PRESS

Sonoma DA Drops Charge against Animal Rescuer Ahead of Trial

August 24, 2024

Davis Vanguard

Another felony burglary count filed against Zoe Rosenberg—an animal rescuer with Direct Action Everywhere (DxE)—was tossed by prosecutors here this last week... “Prosecutors have known the facts of this case for nearly nine months, and they still can’t figure out what to charge,” said Chris Carraway, Rosenberg’s lawyer and a staff attorney at the Animal Activist Legal Defense Project. “It clearly isn’t easy to paint a good Samaritan as a criminal.”

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PRESS

Sonoma DA Drops Charge against Animal Rescuer Ahead of Trial

August 24, 2024

Davis Vanguard

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PRESS

Measure DD Sets Out to End Concentrated Animal Feeding Operations in Berkeley

August 23, 2024

Daily Californian

Mayoral candidate Kate Harrison as well as Berkeley labor commissioner Avery Arbaugh also expressed support for the measure. “I support it as a common sense, human health piece of policy,” Arbaugh said. “Also, as an environmental and ethical policy when it comes to both our treatment of the animals and treatment of the environment.”

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PRESS

Measure DD Sets Out to End Concentrated Animal Feeding Operations in Berkeley

August 23, 2024

Daily Californian

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PRESS

Chef Tyler Florence Distances from Poultry Farm and Animal-Rights Heat

August 22, 2024

SF Examiner

Direct Action Everywhere, which claims it has documented animal mistreatment by Petaluma Poultry, took credit for leading a pressure campaign targeting Florence. The group said activists disrupted Florence’s American Grill Book tour at seven stops in San Francisco, Corte Madera, Palo Alto, New York City, Atlanta, Ridgewood, N.J. and Greenville, S.C.

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PRESS

Chef Tyler Florence Distances from Poultry Farm and Animal-Rights Heat

August 22, 2024

SF Examiner

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PRESS RELEASE

Prosecutors Concede Evidence Doesn’t Support Felony in Animal Rescue Case

August 20, 2024

Charges to be Dismissed for Third Time in Perdue Chicken Rescue Case

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PRESS RELEASE

Prosecutors Concede Evidence Doesn’t Support Felony in Animal Rescue Case

August 20, 2024

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PRESS RELEASE

Food Network Chef Tyler Florence Cuts Ties with Perdue’s Petaluma Poultry, Following Repeated Protests

August 15, 2024

Animal rights activists with Direct Action Everywhere disrupted Florence at events across the country in recent months calling for the move

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PRESS RELEASE

Food Network Chef Tyler Florence Cuts Ties with Perdue’s Petaluma Poultry, Following Repeated Protests

August 15, 2024

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PRESS RELEASE

Activists Disrupt Food Network Chef Tyler Florence’s Restaurant, Over Ties to Perdue’s Petaluma Poultry

July 20, 2024

On Saturday evening, animal rights activists protested inside and outside of Miller & Lux, an upscale steakhouse in Mission Bay that is owned by celebrity chef Tyler Florence. The protesters were calling on Florence to cut ties with Perdue’s Petaluma Poultry. They marched and chanted through the restaurant, holding signs that read “Drop Petaluma Poultry” and “Stop Supporting Perdue’s Petaluma Poultry’s Criminal Animal Abuse.”

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PRESS RELEASE

Activists Disrupt Food Network Chef Tyler Florence’s Restaurant, Over Ties to Perdue’s Petaluma Poultry

July 20, 2024

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Our Top Press Hits

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She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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TOP PRESS

How the FBI and Big Ag Started Treating Animal Rights Activists as Bioterrorists

June 2, 2025

The Intercept

“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.

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TOP PRESS

This California Student Could Go to Prison for Taking Four Chickens. Was It a Crime or a ‘Rescue’?

May 1, 2025

San Francisco Chronicle

Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.

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TOP PRESS

These California and Colorado Ballot Measures Are Terrifying the Meat Industry

October 10, 2024

Vox

In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.

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DxE's Blog

BLOG

The Case for Systemic Change

May 5, 2022

This is a response to a recent study by Faunalytics regarding the impacts of protest on diet change.

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BLOG

Glue, Chains, and Guts: A Recipe for Virality

April 14, 2022

High profile sporting events pose a significant opportunity to get eyeballs on a topic– if one is bold enough to risk criminal charges and bodily harm. And it's a tactic that has been used throughout history.

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BLOG

5 Tips for Time Management and Organization

February 2, 2022

Tip #1: You need an organizational system that you understand and use every day.

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BLOG

Stories to Inspire Part 3

January 8, 2022

These stories first appeared in a series of emails sent to DxE supporters in a countdown to 2022. The stories recap some of our biggest achievements in 2021, and also shine a light on some of the little details that don’t usually get the appreciation they deserve. We hope you find them as inspiring as we do.

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BLOG

Stories to Inspire Part 2

January 7, 2022

These stories first appeared in a series of emails sent to DxE supporters in a countdown to 2022. The stories recap some of our biggest achievements in 2021, and also shine a light on some of the little details that don’t usually get the appreciation they deserve. We hope you find them as inspiring as we do.

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BLOG

Stories to Inspire Part 1

January 6, 2022

These stories first appeared in a series of emails sent to DxE supporters in a countdown to 2022. The stories recap some of our biggest achievements in 2021, and also shine a light on some of the little details that don’t usually get the appreciation they deserve. We hope you find them as inspiring as we do.

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BLOG

The trial of open rescue

November 10, 2021

Seven years after founding the DxE Open Rescue Network, I finally go to trial. Here's why it matters.

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BLOG

A Small Win for Activism in Sonoma County

October 28, 2021

Following public outrage, the Sonoma County Farm Bureau cancelled their "Beyond the Fence Line" event intended to teach farmers how to "manage activists."

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BLOG

The piglet who made it in The New York Times

October 27, 2021

A legal fight over pig crates in North Carolina ended this year. But the rescue of a piglet shows that the struggle has just begun.

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Our Press Releases

PRESS RELEASE

Former Baywatch star enters “Not Guilty” plea in Foster Farms chicken rescue case

June 16, 2022

Alexandra Paul and Alicia Santurio, two members of Direct Action Everywhere (DxE), have been charged with theft in conjunction with a dramatic rescue of two chickens from a Foster Farms slaughter truck.

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PRESS RELEASE

Utah Capitol Protest Targets Attorney General After Judge Gags Evidence of Smithfield Foods’ Cruelty, Disease

May 23, 2022

Two defendants face years in prison after removing sick piglets from the largest factory pig farm in the U.S.

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PRESS RELEASE

Protesters Pursue and Loudly “Shame” CA Ag Committee Members on Streets of Sacramento Wednesday Afternoon

April 26, 2022

Bill for moratorium against new factory farms was killed by first Assembly committee set to consider it

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PRESS RELEASE

Protester Dressed as NBA Ref Runs on Court, Attempts to “Eject” and “Fine” Timberwolves Owner

April 22, 2022

Third disruption by animal rights activists this month follows exposé of chickens being “roasted alive” at team owner Glen Taylor’s factory farm

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PRESS RELEASE

BREAKING: Animal Activist Disrupts Minnesota Timberwolves NBA Play-in Game

April 15, 2022

Footage from Timberwolves owner Glen Taylor’s factory farm reveals chickens fully conscious after being “roasted alive” en masse

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PRESS RELEASE

VIDEO: Chickens Survive “Roasting Alive” Mass Killing at Billionaire NBA Tycoon’s Factory Farm

April 11, 2022

Criminal complaints were submitted to Iowa Attorney General’s Office and county attorney, alleging criminal livestock neglect

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PRESS RELEASE

VIDEO: UCB Students Present Satirical “Factory Farm Defender” Award to Chancellor Carol Christ

April 10, 2022

UCB administrators claim the world’s largest chicken producer doesn’t use factory farming

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PRESS RELEASE

VIDEO: Animal Activist Superglues Herself to Table at California State Capitol, Disrupts Assembly Meeting

April 5, 2022

Bill for moratorium against new factory farms was changed into bill calling for a study of the industry’s impacts

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PRESS RELEASE

100+ Attend State Capitol Rally Supporting Factory Farm Moratorium Bill

March 8, 2022

The coalition event featured attendees representing Direct Action Everywhere (DxE), Sunrise Bay Area and the CA Democratic Environmental Caucus.

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