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The Problem with "Humanely Raised" Poultry and Eggs

July 3, 2023

AlterNet

Investigations of alternative poultry and egg farms typically reveal practices and attitudes that do not meet consumer expectations—expectations that are cultivated not only by the companies and retailers they do business with but also by animal welfarists who employ “humane” farming language that glosses over the facts with nebulous assertions and omissions... More often than not, the difference between “humane” farms and factory farms is moot.

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PRESS

The Problem with "Humanely Raised" Poultry and Eggs

July 3, 2023

AlterNet

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BLOG

Exposing Petaluma Poultry

July 1, 2023

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BLOG

Exposing Petaluma Poultry

July 1, 2023

Since 2018, DxE investigators have documented routine violations of California's animal cruelty laws at Petaluma Poultry factory farms, but the authorities refuse to intervene -- so they are taking action themselves to rescue the animals.

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PRESS

As A Vet, I Would Protect All Animals from Harm – But the Law Won’t Let Me

June 26, 2023

Plant-Based News

Animals, of any size or species, are not objects. You cannot put a price tag on their lives. They are individuals who feel fear, sadness, joy, and other emotions just like we do, and they deserve respect.

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PRESS

As A Vet, I Would Protect All Animals from Harm – But the Law Won’t Let Me

June 26, 2023

Plant-Based News

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PRESS

Letter to the Editor: Animal Cruelty Ignored

June 24, 2023

Press Democrat

"Not much has changed over the two administrations of Sonoma County district attorneys. They are continuing to retain charges against activists who originally exposed Petaluma Poultry for its animal cruelty."

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PRESS

Letter to the Editor: Animal Cruelty Ignored

June 24, 2023

Press Democrat

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PRESS

Des Sentences Suspendues et des Absolutions Conditionnelles pour les 11 Militants Véganes

June 20, 2023

La Presse

Translation: Suspended sentences and conditional discharges for the 11 vegan activists

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PRESS

Des Sentences Suspendues et des Absolutions Conditionnelles pour les 11 Militants Véganes

June 20, 2023

La Presse

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PRESS

"Raced to Death:" Golden Gate Fields Has Eighth Horse Death of Year

June 20, 2023

Daily Californian

A petition, led by the animal rights organization Direct Action Everywhere, to shut down the horse track has gained more than 39,000 signatures. “[The horses] are... forced to run until they are, one way or another, led to die,” said campus alumna Cassie King, organizer with Direct Action Everywhere.

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PRESS

"Raced to Death:" Golden Gate Fields Has Eighth Horse Death of Year

June 20, 2023

Daily Californian

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PRESS

Activists Target Petaluma Poultry

June 14, 2023

NorCal Public Media

"As somebody who has a disability myself," Rosenberg said. "I can't imagine what it's like to be an animal who's sick and disabled on the floor of one of these factory farms fighting for food and water, and so I wanna get those animals out and get them the care that they deserve."

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PRESS

Activists Target Petaluma Poultry

June 14, 2023

NorCal Public Media

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PRESS

Bay Area Activist Group Back at Petaluma Poultry Facility, Removes 18 Chickens It Says Reflect Cruel Conditions

June 13, 2023

Press Democrat

Representatives of Direct Action Everywhere, which claimed responsibility for the actions on social media Tuesday, made off with 18 chickens. Their actions, the latest in a series of similar events, are being investigated.

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PRESS

Bay Area Activist Group Back at Petaluma Poultry Facility, Removes 18 Chickens It Says Reflect Cruel Conditions

June 13, 2023

Press Democrat

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PRESS

Animal Rights Activists, Dressed as Factory Workers, Take Chickens from Petaluma Poultry Facility

June 13, 2023

KTVU Fox Bay Area

The group said there have been documented instances of "birds collapsed on the floor or stuck on their backs and unable to walk to food or water, left to slowly starve to death; birds with splayed legs; birds with open wounds."

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PRESS

Animal Rights Activists, Dressed as Factory Workers, Take Chickens from Petaluma Poultry Facility

June 13, 2023

KTVU Fox Bay Area

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Our Top Press Hits

TOP PRESS

She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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TOP PRESS

How the FBI and Big Ag Started Treating Animal Rights Activists as Bioterrorists

June 2, 2025

The Intercept

“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.

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TOP PRESS

This California Student Could Go to Prison for Taking Four Chickens. Was It a Crime or a ‘Rescue’?

May 1, 2025

San Francisco Chronicle

Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.

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TOP PRESS

These California and Colorado Ballot Measures Are Terrifying the Meat Industry

October 10, 2024

Vox

In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.

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DxE's Blog

BLOG

Perdue Rescue Trial Court Watch - Week 7: Oct 27th-29th 2025

October 27, 2025

Updates and summaries from Week 7 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 6: Oct 20th-24th, 2025

October 20, 2025

Updates and summaries from Week 6 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 5: Oct 13th-17th, 2025

October 13, 2025

Updates and summaries from Week 5 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 4: Oct 6th-10th, 2025

October 6, 2025

Updates and summaries from Week 4 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 3: Sept 29th-Oct 3rd, 2025

September 29, 2025

Updates and summaries from Week 3 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 2: Sept 22nd-27th, 2025

September 22, 2025

Updates and summaries from Week 2 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 1: Sept 15th-19th, 2025

September 15, 2025

Updates and summaries from Week 1 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Pre-Trial Updates

September 12, 2025

The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.

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BLOG

Trader Joe’s Is Suing Me to Keep You in the Dark

July 31, 2025

Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.

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Our Press Releases

PRESS RELEASE

San Francisco Supervisors Call for Statewide Factory Farm Moratorium

November 16, 2021

“No More Factory Farms” campaign asks legislators to prohibit the construction of new factory farms and slaughterhouses

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PRESS RELEASE

SF In-N-Out Protested with Creepy 16-Foot “Squid Game” Doll, Dozens of Actors Simulating Murderous Game

October 29, 2021

“Red Light, Green Light” demonstration inspired by hit show dramatizes activists’ concerns about animal cruelty and supply chain transparency

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PRESS RELEASE

TYSON IS SCARY: UCB Students Protest University Sourcing from “Family” Factory Farms

October 27, 2021

UCB administrators claim the world’s largest chicken producer doesn’t use factory farming

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PRESS RELEASE

Case Dismissed Against Protester Who Sprayed Pig Feces at Smithfield CEO’s Home

October 13, 2021

Company has faced nuisance lawsuits for waste pollution sprayed on local communities, resulting in hundreds of millions in judgements against it

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PRESS RELEASE

BREAKING: 9 Activists Arrested After Locking Down, Dumping Wildfire Debris at Gov. Newsom’s House

September 28, 2021

11 peaceful activists from the same group are still in custody on over $1 million total bail, following California slaughterhouse blockade Tuesday

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PRESS RELEASE

11 Peaceful Demonstrators Remain in Custody on $100,000 Bond Each, Following Protest at Chick-fil-A Supplying Slaughterhouse

September 27, 2021

Just-released hidden camera footage from inside the Foster Farms facility reveals fully-conscious animals routinely being improperly slaughtered -- conduct activists allege is criminal

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PRESS RELEASE

Animal Activist Fools Newsmax on Live TV, Posing as Tyson Foods CEO to Promote “Roasting Pigs Alive”

September 2, 2021

Imposter disavowed nonviolent animal rights activists as“terrorists”

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PRESS RELEASE

UC Berkeley Students Cover Sproul Hall Steps in Fake Blood, Protesting University’s Factory Farm Purchasing

August 24, 2021

Student-led investigation into UCB chicken supplier Tyson Foods shines new light on administration’s erroneous claims that it doesn’t supply from factory farms

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PRESS RELEASE

Following IPCC Climate Report, Berkeley Activists Slam Governor Newsom’s Wildfire Photo Op

August 8, 2021

Group behind Berkeley vegan transition bill says Newsom’s inaction on environmental impact of animal agriculture is unacceptable

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