Breaking news and publications from Direct Action Everywhere.
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TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS RELEASE
May 4, 2025
Direct Action Everywhere activists protest dozens of Trader Joe’s stores across the country asking the retailer to cut ties with Perdue’s California subsidiary, Petaluma Poultry, given documented animal abuse
PRESS RELEASE
May 4, 2025
PRESS
May 2, 2025
Press Democrat
The billboard, which went up in April along southbound Highway 101 near the East Washington Street exit in Petaluma, features an illustration of Zoe Rosenberg holding a chicken accompanied by the text: “Should she go to prison for rescuing a chicken?”
PRESS
May 2, 2025
Press Democrat
PRESS
May 2, 2025
KCRA 3
In one video shared by Direct Action Everywhere, Rosenberg is seen crouching on dirt while holding a chicken with another chicken lying in front of her. It is not the first time Rosenberg has participated in what she and Berkeley-based organization Direct Action Everywhere call an "open rescue." Before taking the chickens, Direct Action Everywhere investigated Petaluma Poultry, and Rosenberg said she tried to report animal abuse to Sonoma County law enforcement.
PRESS
May 2, 2025
KCRA 3
TOP PRESS
May 1, 2025
San Francisco Chronicle
Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.
TOP PRESS
May 1, 2025
San Francisco Chronicle
PRESS
April 18, 2025
Our Hen House
Despite facing harsh pretrial conditions, including an ankle monitor and travel restrictions, Zoe remains steadfast in her commitment to the power of open rescue and animal rights activism.
PRESS
April 18, 2025
Our Hen House
BLOG
April 17, 2025
The resistance of 2025 might not look like the resistance of 2017. That’s okay. In fact, sociologist Doug McAdam has demonstrated that tactical innovation was critical for the continued success of the civil rights movement. As organizers introduced new tactics, movement activity (‘insurgency’) rose dramatically.
BLOG
April 5, 2025
Perdue's legal complaint is riddled with false accusations meant to malign nonviolent activists and keep the attention off its abuse of animals.
PRESS
April 4, 2025
Press Democrat
Agribusiness giant Perdue Foods and a director of operations at one of the company’s brands, Petaluma Poultry, have filed an injunction against the animal rights group Direct Action Everywhere seeking to protect the executive from what they allege is “a campaign of terror.”
PRESS
April 4, 2025
Press Democrat
PRESS
March 30, 2025
SF Gate
"I want to know why Trader Joe's is continuing to support Perdue's animal cruelty," said Conrad De Jesus in the release, an Oakland resident who participated in the protest. "They've seen the evidence of sick and injured animals languishing without medical care at Perdue's Petaluma Poultry," De Jesus said. "It's time they cut ties with this awful company."
PRESS
March 30, 2025
SF Gate
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
June 2, 2025
The Intercept
“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.
TOP PRESS
May 1, 2025
San Francisco Chronicle
Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.
TOP PRESS
October 10, 2024
Vox
In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.
TOP PRESS
October 9, 2024
The Intercept
Videos shared with The Intercept prior to the report’s public release show, among other scenes, lambs with their throats slit hanging upside down and thrashing on the slaughter line; one animal with an internal organ that has been torn inside-out and left dangling behind it as it heads to slaughter; injured lambs being led to slaughter; workers laughing, spanking animals, and engaging in simulated sex acts with nearby machinery as lambs are having their throats slit; and the apparent use of so-called Judas sheep — adult sheep kept alive at the facility and used to lead the young sheep to slaughter.
TOP PRESS
August 30, 2024
San Francisco Chronicle
In dimly lit indoor aisles at Weber Family Farms in Petaluma, hundreds of thousands of white chickens live out their 90 weeks of life. They fly from perch to perch. They dust bathe in the bedding. They nip at water dispensers. They lay egg after egg. And they never leave. These barns are at the heart of a bitter fight that Mike Weber and Samantha Faye are waging for the future of local farming.
TOP PRESS
April 4, 2024
Los Angeles Times
Lewis Bernier, an animal rights activist supporting the initiative, said he has visited several factory farms across the country, documenting inhumane treatment, and one farm in Sonoma County stands out as having “the worst and most systemic animal cruelty that I’ve ever seen.”
TOP PRESS
March 15, 2024
The New Yorker
Instead of planning actions, many activists now spend their time litigating microaggressions and small disputes within their ranks... As a response, [DxE co-founder Wayne] Hsiung has tried to promote a maxim of "braver spaces, not safer spaces," which encourages the animal rights community to put aside their individual concerns, if possible, and do things like risk felony jail time for the cause.
BLOG
February 1, 2023
Utah legislators with ties to the Farm Bureau released House Bill 114, “Theft Defense Amendments,” in direct response to the outcome of the Smithfield Trial.
BLOG
January 28, 2023
In the first-ever Bay Area Direct Action Skill Share (B.A.D.A.S.S.), starting March 25, a cross-movement cohort of 100 activists will unite in Oakland for 5 days of intensive direct action training.
BLOG
January 13, 2023
DxE Korea is unstoppable; disrupting the NBA playoffs gets people talking (and not just about sports); and a landmark verdict for the Right to Rescue
BLOG
January 11, 2023
Keeping sanctuary animals safe; activists who saved chickens demand a date with the justice system; and Charlie, a piglet whose story touched thousands
BLOG
January 10, 2023
Read how Dora saved herself, how "No More Factory Farms" was introduced as legislation in California, and why two brand-new activists decided to get loud for animal rights
BLOG
December 13, 2022
The feeling of hearing those words “not guilty” after five long years of the uncertainty and judicial bureaucracy was indescribable. But mostly I felt proud. Proud of the jury, our legal team, and Direct Action Everywhere.
BLOG
December 6, 2022
Preliminary hearings finally happened for Rachel and Jon. The prosecution argued that they were "co-conspirators" in the 2018 and 2019 rescues at Sonoma County factory farms. Judge Urioste agreed to send the case to trial on felony charges.
BLOG
November 30, 2022
Corporations seem more concerned with shielding the practices of their suppliers from the public than with the cruelty and disease documented in those farms. They know that the public would be horrified if they saw the truth. But what these corporations don’t understand is that repression often makes movements stronger. I’m not going to stop talking about what happens to animals, and I’m not going to stop documenting protests.
BLOG
November 24, 2022
Back in October, DxE's Lead Organizer Almira Tanner spoke at the inaugural AVA Summit. Check out her talk: Building a Mass Movement for Animals.
PRESS RELEASE
November 1, 2024
Zoe Rosenberg, 22, faces criminal charges for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse in Petaluma, CA
PRESS RELEASE
October 29, 2024
Superior Farms is the largest industrial lamb slaughterhouse in the country, and is the subject of Ordinance 309 in Denver, an initiative on the November ballot introduced by Pro-Animal Future that would ban slaughterhouses within city limits
PRESS RELEASE
August 20, 2024
Charges to be Dismissed for Third Time in Perdue Chicken Rescue Case
PRESS RELEASE
August 15, 2024
Animal rights activists with Direct Action Everywhere disrupted Florence at events across the country in recent months calling for the move
PRESS RELEASE
July 20, 2024
On Saturday evening, animal rights activists protested inside and outside of Miller & Lux, an upscale steakhouse in Mission Bay that is owned by celebrity chef Tyler Florence. The protesters were calling on Florence to cut ties with Perdue’s Petaluma Poultry. They marched and chanted through the restaurant, holding signs that read “Drop Petaluma Poultry” and “Stop Supporting Perdue’s Petaluma Poultry’s Criminal Animal Abuse.”
PRESS RELEASE
July 19, 2024
The Ramona factory farm was the site of a 2019 animal cruelty investigation by Direct Action Everywhere
PRESS RELEASE
May 13, 2024
Berkeley student in Perdue poultry case now faces 1 felony and 3 misdemeanors
PRESS RELEASE
March 8, 2024
Today, in a stunning development, the State of Wisconsin moved to dismiss charges against three animal rights activists accused of rescuing three beagles from Ridglan Farms, one of the last two remaining large breeders of dogs for vivisection in the country. Judge Mario White granted the dismissal at a hearing this morning.
PRESS RELEASE
February 27, 2024
The demonstration highlighted the horrifying conditions in which Ridglan Farms confines thousands of beagles for experimentation... The action featured speeches from Stanford alumni and a former Stanford researcher.
