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PRESS RELEASE

Marin Grocer Good Earth Cuts Ties with Perdue’s Petaluma Poultry Amidst Animal Cruelty Concerns

March 11, 2026

Controversial chicken producer Petaluma Poultry has lost another customer following an investigation by animal rights group Direct Action Everywhere (DxE), which exposed animal neglect and cruelty at the company’s factory farms and slaughterhouse in Sonoma County.

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PRESS RELEASE

Marin Grocer Good Earth Cuts Ties with Perdue’s Petaluma Poultry Amidst Animal Cruelty Concerns

March 11, 2026

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PRESS RELEASE

VIDEO: Activists Protest Cruelty in CA Dairy Industry with Ten-Foot-Tall Milk Carton

March 1, 2026

The ten-foot milk carton showed a photo of a calf with the word "Missing" to underscore how the dairy industry routinely separates babies from their mothers on the day they are born.

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PRESS RELEASE

VIDEO: Activists Protest Cruelty in CA Dairy Industry with Ten-Foot-Tall Milk Carton

March 1, 2026

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PRESS

Animal Rights Activists Disrupt Erewhon West Hollywood Grand Opening Over Factory Farm Suppliers

February 27, 2026

West Hollywood Times

The grand opening of the Erewhon West Hollywood store was disrupted Wednesday morning by animal rights activists who accused the upscale grocer of sourcing products from factory farms linked to animal cruelty.

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PRESS

Animal Rights Activists Disrupt Erewhon West Hollywood Grand Opening Over Factory Farm Suppliers

February 27, 2026

West Hollywood Times

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PRESS RELEASE

VIDEO: Dozens Hold Vigil at CA’s Largest Calf-Raising Factory Farm, Following Exposé of Calf Abuse

February 21, 2026

Drone footage published this week at FactoryFarmWatch.org shows calves being thrown to the ground, dragged and shot in the head at Grimmius Cattle Company

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PRESS RELEASE

VIDEO: Dozens Hold Vigil at CA’s Largest Calf-Raising Factory Farm, Following Exposé of Calf Abuse

February 21, 2026

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PRESS

New Online Tool Maps Factory Farms Across CA

February 20, 2026

Public News Service

A new online tool maps out the locations of California’s 1,300 largest factory farms and lets people know where and how animals from their favorite brands are raised. The database at FactoryFarmWatch.org compiles publicly available information and makes it searchable.

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PRESS

New Online Tool Maps Factory Farms Across CA

February 20, 2026

Public News Service

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BLOG

Exposing Big Ag with Factory Farm Watch

February 19, 2026

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BLOG

Exposing Big Ag with Factory Farm Watch

February 19, 2026

Factory Farm Watch is more than a map. It is a launchpad for statewide action to end factory farming.

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PRESS RELEASE

Map of California Factory Farms Exposes Hidden Supply Chains Behind “Humane” Labels

February 17, 2026

The first-of-its-kind map at FactoryFarmWatch.org is the most comprehensive single source of information on CA's 1300+ industrial animal farms

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PRESS RELEASE

Map of California Factory Farms Exposes Hidden Supply Chains Behind “Humane” Labels

February 17, 2026

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PRESS RELEASE

Hours After Completing House Arrest, Activist Negotiates Rescue of Chicken from Slaughter

February 11, 2026

After completing both phases of her court-ordered detention for rescuing four birds from Perdue’s Petaluma Poultry slaughterhouse, animal rights activist Zoe Rosenberg’s first course of action was to travel to a chicken slaughterhouse in Stockton.

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PRESS RELEASE

Hours After Completing House Arrest, Activist Negotiates Rescue of Chicken from Slaughter

February 11, 2026

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PRESS RELEASE

Judge Throws Out Perdue’s Claims in Lawsuit Against Animal Activists

February 6, 2026

Sonoma County Judge Jane Gaskell struck both causes of action brought by the national poultry giant Perdue Foods in a lawsuit against Direct Action Everywhere (DxE). Judge Gaskell also struck these causes of action for Perdue executive Scott Fitzpatrick. Perdue is now removed from the case and only two causes of action remain for Fitzpatrick.

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PRESS RELEASE

Judge Throws Out Perdue’s Claims in Lawsuit Against Animal Activists

February 6, 2026

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Our Top Press Hits

TOP PRESS

The Giant Loophole that Lets Big Dairy Keep Baby Cows in Solitary Confinement

March 5, 2026

Vox

DxE filmed Grimmius’s operations using drone cameras, documenting many of the grim realities ubiquitous in the mass production of animals for food: calves being handled roughly, hit, and pushed to the ground. But perhaps most remarkably, the footage offers a rare view of what is arguably the most overlooked form of extreme confinement of farmed animals in the US.

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TOP PRESS

California Activist Gets Jail Time for Taking Chickens from Perdue Farms Plant

December 4, 2025

The Associated Press

Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.

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TOP PRESS

UC Berkeley Animal Rights Activist to Serve Jail Time After ‘Chicken Rescue’ Conviction

December 3, 2025

San Francisco Chronicle

“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.

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TOP PRESS

She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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DxE's Blog

BLOG

Trader Joe’s Is Suing Me to Keep You in the Dark

July 31, 2025

Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.

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BLOG

Whole Foods is lying to you. I was arrested for revealing the truth.

July 25, 2025

Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.

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BLOG

I'm Going Into Trial With No Legal Defenses. I Still Have Hope.

July 9, 2025

Judge Gnoss’s ruling is simply another disturbing reminder that our legal system values money over living, breathing beings with personalities, thoughts and feelings.

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BLOG

Nonstop Action for Animals: Here's What We Did This Quarter

July 6, 2025

From daring rescues and major investigations to powerful protests, media coverage, and critical courtroom battles, we’ve been pushing the fight for animal liberation forward. Here’s a look at what we made happen this past quarter.

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BLOG

Resistance in 2025

April 17, 2025

The resistance of 2025 might not look like the resistance of 2017. That’s okay. In fact, sociologist Doug McAdam has demonstrated that tactical innovation was critical for the continued success of the civil rights movement. As organizers introduced new tactics, movement activity (‘insurgency’) rose dramatically.

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BLOG

Perdue Just Sued DxE in an Attempt to Silence Free Speech

April 5, 2025

Perdue's legal complaint is riddled with false accusations meant to malign nonviolent activists and keep the attention off its abuse of animals.

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BLOG

Building a Grassroots Movement for Animals in California

March 6, 2025

We have already begun to develop a large, trained, and coordinated network of chapters across the state, and to create a factory farm map and resource guide that will become the go-to source for information about industrialized animal agriculture in California.

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BLOG

I Might Go to Prison in 2025. I Need Your Help More Than Ever.

December 29, 2024

The silver lining of repression is that it gives movements the opportunity to prove how strong they are. While the past year has been hard, I feel incredibly grateful for all of the ways the animal rights movement has grown and persevered.

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BLOG

Berkeley’s Measure DD Is a Win for Horses and All Animals

December 12, 2024

“Do we have factory farms in Berkeley?” was a common response I got when collecting signatures. I explain that we want to prevent another animal gambling operation from opening up in Golden Gate Fields’ absence. Plus, Berkeley can be the first municipality to ban CAFOs and set a precedent that other places can follow. Berkeley voters understood. They signed the petition, and this November, they voted yes. Measure DD passed with 62% “YES” votes, making history for animal and environmental protection.

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Our Press Releases

PRESS RELEASE

Activist Sentenced to Jail for Rescuing Sick Animals from Factory Farms

November 30, 2023

The University of Denver’s Animal Activist Legal Defense Project is working on the appeal. Attorney Chris Carraway said, “I often hear courts describe trials as a search for the truth. Mr. Hsiung’s trial was anything but. The press had limited access; trial participants were unconstitutionally gagged from the beginning; and the court bent over backwards to prevent the defense from detailing the chronic animal cruelty found which informed the intent behind the actions."

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PRESS RELEASE

Berkeley Factory Farm Ban Qualifies for November 2024 Election

October 19, 2023

“The thousands of signatures we’ve collected this summer are a testament to how enthusiastic the people of Berkeley are about disassociating with these cruel industries that run counter to our values,” says Berkeley resident and DxE organizer Kitty Jones. “It is high time we move past a system of industrialized exploitation of animals.”

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PRESS RELEASE

Activists Submit Required Signatures to Put Factory Farm Ban on Ballot

September 5, 2023

Activists say voter enthusiasm is high for a ban on factory farms in Berkeley after submitting more than 4,900 signatures to the Berkeley city clerk today, a large overshoot beyond the 3,000 required to get the measure on the ballot.

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PRESS RELEASE

Factory Farm Ban Likely to Be on Ballot After Activists Gather Required Signatures

August 1, 2023

"The vast majority of Berkeley voters that we've talked to care about animals and the planet and are eager to sign on to this initiative,” says Almira Tanner, lead organizer of DxE.

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PRESS RELEASE

Golden Gate Fields Horse Racing Track to Shut Down Following Years of Protests

July 17, 2023

“This closure is a win for horses and for vulnerable humans who are taken advantage of by the gambling industry,” says Rocky Chau, a DxE activist who was arrested during a protest on the GGF track in March 2021.

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PRESS RELEASE

Waves of People Rescue Sick Animals from Perdue's Petaluma Poultry Slaughterhouse, Following an Investigation Finding Rampant Abuse and Disease

June 13, 2023

Hundreds are gathered outside the slaughterhouse calling on the Sonoma County District Attorney to prosecute Petaluma Poultry for documented criminal animal cruelty and infectious diseases that are endangering public health

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PRESS RELEASE

Mice and Fish Rescued from Petco During Animal Liberation March in San Francisco

June 10, 2023

While hundreds rallied in support of the right to rescue animals from abuse, a few activists delivered “feeder” mice and suffering betta fish to safety.

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PRESS RELEASE

Trial Finally Scheduled for Animal Rights Activists Facing Felonies for Rescues in Sonoma County

May 31, 2023

Recent similar trials in St. George, UT and Merced, CA resulted in groundbreaking acquittals for open rescuers.

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PRESS RELEASE

NY Congresswoman Calls on FBI to Investigate Animal Rescue

May 5, 2023

Congresswoman Claudia Tenney wants federal funds used to surveil people who support rescuing animals in distress.

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