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Fairmont Empress Hotel Goes Fur-Free Following Victoria Campaign

September 2, 2025

Capital Daily

The Empress Hotel—and the entire Fairmont chain—is going fur-free, much to the satisfaction of a local animal rights group that has been calling for the policy changes... for the past three years, fellow members of the Victoria chapter of Direct Action Everywhere staged monthly protests by the Empress and wrote chalk messages on the sidewalk in front of the hotel.

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PRESS

Fairmont Empress Hotel Goes Fur-Free Following Victoria Campaign

September 2, 2025

Capital Daily

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PRESS

A California County Embraces Humane Farming. These Animal Activists Demand More.

September 2, 2025

The New York Times

Ms. Rosenberg, 23, says that she found chickens at Petaluma Poultry covered in scratches and bruises, including some with high fevers and serious infections. There was also evidence, she said, that birds were being scalded alive, instead of killed before broiling, because the slaughter lines were moving too quickly.

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PRESS

A California County Embraces Humane Farming. These Animal Activists Demand More.

September 2, 2025

The New York Times

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PRESS

Activists Deploy 16-Foot Boat Demanding Trader Joe’s Cut Ties with Petaluma Poultry

September 1, 2025

The Daily Californian

Cardboard ocean waves, sailor hats and a 16-foot sailboat set the scene Saturday outside of the Trader Joe’s on University Avenue. Animal welfare activists aboard the boat parked outside the store warned customers passing by to “steer away” from Perdue’s Petaluma Poultry, a company the activists allege engages in animal cruelty.

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PRESS

Activists Deploy 16-Foot Boat Demanding Trader Joe’s Cut Ties with Petaluma Poultry

September 1, 2025

The Daily Californian

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PRESS

Three Weeks Ahead of Felony Trial, UC Berkeley Activist Pleads Her Case on Campus

August 28, 2025

The Daily Californian

Rosenberg and DxE have also been encouraging people to sign their petition to the Sonoma County District Attorney, asking them to redirect the resources used on her case to prosecuting animal cruelty at factory farms in Sonoma County. Hundreds of people signed the petition when Rosenberg and DxE were protesting on campus during Caltopia this week.

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PRESS

Three Weeks Ahead of Felony Trial, UC Berkeley Activist Pleads Her Case on Campus

August 28, 2025

The Daily Californian

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PRESS

Animal Rights Protests at Perdue Executives’ Sonoma County Homes Ignite Free Speech Fight

August 23, 2025

Press Democrat

After months of unanswered emails and demonstrations, DxE organizer Cassie King said protesting at executives' homes was the only way to get their attention. “We've been ignored by the company every time we email or show up at their offices,” King said. “Now we're doing what we can to reach the people who literally oversee the lives and deaths of these animals and who have the power to stop animals from starving to death or being boiled alive.

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PRESS

Animal Rights Protests at Perdue Executives’ Sonoma County Homes Ignite Free Speech Fight

August 23, 2025

Press Democrat

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PRESS

Dane County Supervisors Push to Remove Dogs from Blue Mounds Breeder During Investigations

August 20, 2025

WMTV News

After years of animal welfare advocates raising concerns about conditions at a Dane County dog breeding facility, county supervisors are now stepping in.

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PRESS

Dane County Supervisors Push to Remove Dogs from Blue Mounds Breeder During Investigations

August 20, 2025

WMTV News

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PRESS

3 Charged as Protester Chains Herself to Zoo Structure in Protest of Lucy’s Captivity

August 19, 2025

CTV News

A 53-year-old woman chained herself to a structure at the zoo entrance around noon. According to a news release, the protest was put on by a group called Direct Action Everywhere in hopes of having Lucy transferred to a sanctuary in Tennessee.

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PRESS

3 Charged as Protester Chains Herself to Zoo Structure in Protest of Lucy’s Captivity

August 19, 2025

CTV News

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PRESS

Animal Rights Activists Protest at PB Trader Joe’s

August 17, 2025

Times of San Diego

Animal rights advocates protested in front of a Trader Joe’s in Pacific Beach Sunday afternoon to demand that the grocery chain stop purchasing chickens from Petaluma Poultry. It was one of many that Direct Action Everywhere held over the weekend at Trader Joe’s in multiple states.

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PRESS

Animal Rights Activists Protest at PB Trader Joe’s

August 17, 2025

Times of San Diego

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

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Our Top Press Hits

TOP PRESS

Opinion: Spy Cams Show What the Pork Industry Tries to Hide

February 2, 2023

New York Times

“It was horrible cruelty to the pigs inside the chambers,” Jim Reynolds told me. “It’s a violation of federal law.” Reynolds is one of 90 veterinarians who signed an open letter saying that the process shown in the videos probably violates federal law on humane slaughter.

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TOP PRESS

Spy Cams Reveal the Grim Reality of Slaughterhouse Gas Chambers

January 18, 2023

Wired

Animal rights activists have captured the first hidden-camera video from inside a carbon dioxide “stunning chamber” in a US meatpacking plant.

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TOP PRESS

What Is an Animal’s Life Worth?

October 25, 2022

Vox

The pigs’ essentially zero value is baked into the meat industry’s business model... 15 percent of piglets die before they’re finished weaning. The pork industry may slaughter over 125 million pigs a year, but they breed far more, knowing many will die from disease and injury.

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TOP PRESS

I Did Not Steal Two Piglets. I Saved Them. A Jury Agreed.

October 18, 2022

New York Times

During the closing statements in the trial, in which I represented myself, I told jurors that a not-guilty verdict would encourage corporations to treat animals under their care with more compassion and make governments more open to animal cruelty complaints.

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TOP PRESS

Right to Rescue: Jury Acquits Animal Rights Activists Who Saved Piglets at Smithfield Factory Farm

October 11, 2022

Democracy Now!

In a major victory for animal rights, a jury in Utah has acquitted two animal rights activists who each faced up to five and a half years of prison time for rescuing two sick piglets from Smithfield’s Circle Four Farms, one of the world’s largest pig farms.

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TOP PRESS

Activists Acquitted in Trial for Taking Piglets from Smithfield Foods

October 8, 2022

The Intercept

“Whenever I think about the condition Lily was in and the desperation we felt when we saw her there, struggling and so small and so sick, a little baby in such a horrible, awful, brutal place,” Hsiung said in a video posted to Instagram, “we just wanted to get her out.” Animal rescue “is not the worst part of us as human beings. It’s the best of us.”

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TOP PRESS

Animal Rights Activists Are Acquitted in Smithfield Piglet Case

October 8, 2022

New York Times

Many animal welfare advocates viewed the trial as a display of corporate power, and a test of whether the meat industry can legally prevent the public from seeing the sometimes unsavory aspects of modern mass food production.

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TOP PRESS

Trial Begins for Animal Activists Accused of Stealing Two Piglets from Utah Factory Farm

October 3, 2022

Fox 13 Salt Lake City

“They did a nonviolent action, and they saved the lives of two piglets who would have been discarded by the industry anyway.”

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TOP PRESS

Standing Trial: Should we care about animal liberation?

September 19, 2022

Harper's Magazine

Most readers care about humans, not pigs. What gets us going is a compelling main character facing many years in prison, not several million pigs spending a lifetime in circumstances that make prison look comparatively relaxing.

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DxE's Blog

BLOG

Book Burrow: The Lives of Animals by J.M. Coetzee

November 19, 2014

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BLOG

Becoming a Gentle-Man

November 13, 2014

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BLOG

Three Emotional Approaches

November 12, 2014

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BLOG

The [Commercial & Ethical] Impossibility of “Humane” Eggs

November 11, 2014

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BLOG

The Biggest Injustice

November 10, 2014

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BLOG

Is there a place in animal rights for a kid from China? - Part III: The Path Forward

November 6, 2014

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BLOG

Is there a place in animal rights for a kid from China? Part II: Orphans of the Left

November 5, 2014

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BLOG

Is there a place in animal rights for a kid from China? Part I: Performing Whiteness

November 4, 2014

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BLOG

What's Stopping You From Speaking Out?

November 2, 2014

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Our Press Releases

PRESS RELEASE

Bills-Rams Game Disrupted as Animal Activists Run on Field, Deploy Smoke Flares Ahead of Piglet Rescuer Trial

September 8, 2022

Emek Echo and Katia Shokrai ran across the field holding up red smoke flares and wearing shirts with “RIGHTTORESCUE.COM” text.

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PRESS RELEASE

Utah Judge Changes Venue in Piglet Rescuers’ Trial, After Canvassers Face Death Threats

August 20, 2022

Judge Wilcox repeatedly expressed concerns about advocates potentially intimidating local residents. This is contrary to recent footage and a lawsuit in which it is canvassers supporting Hsiung and Picklesimer who faced death threats and were forced to stop talking to sidewalk pedestrians.

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PRESS RELEASE

SF Giants MLB Game DISRUPTED By Animal Activists in YODA and DARTH VADER Costumes

July 31, 2022

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PRESS RELEASE

Supporters at “Vigil at Yosemiteville Horror” Event to Comfort Pigs Outside Slaughterhouse

July 14, 2022

Animal rights advocates gathered to mark the two-year anniversary of the release of Unseen, an undercover mini-documentary exposing extreme cruelty inside this facility, and to bear witness and spread compassion for its victims.

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PRESS RELEASE

Joey Chestnut HEADLOCKS Animal Activist in Darth Vader Costume During Nathan’s Hot Dog Eating Contest

July 4, 2022

Investigators with same animal rights group face felony trial in September after rescuing piglets from a Smithfield Foods factory pig farm

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PRESS RELEASE

After Judge Rules to Exclude Animal Cruelty Evidence In Trial, Bay Area Felony Defendants March with Photos from Farm

June 18, 2022

Over 70 activists, including two Bay Area residents facing felony charges for rescuing piglets from a Smithfield factory farm in Milford, Utah, marched through the streets of San Francisco Saturday.

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PRESS RELEASE

Former Baywatch star enters “Not Guilty” plea in Foster Farms chicken rescue case

June 16, 2022

Alexandra Paul and Alicia Santurio, two members of Direct Action Everywhere (DxE), have been charged with theft in conjunction with a dramatic rescue of two chickens from a Foster Farms slaughter truck.

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PRESS RELEASE

Utah Capitol Protest Targets Attorney General After Judge Gags Evidence of Smithfield Foods’ Cruelty, Disease

May 23, 2022

Two defendants face years in prison after removing sick piglets from the largest factory pig farm in the U.S.

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PRESS RELEASE

Protesters Pursue and Loudly “Shame” CA Ag Committee Members on Streets of Sacramento Wednesday Afternoon

April 26, 2022

Bill for moratorium against new factory farms was killed by first Assembly committee set to consider it

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