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PRESS RELEASE

Marin Grocer Good Earth Cuts Ties with Perdue’s Petaluma Poultry Amidst Animal Cruelty Concerns

March 11, 2026

Controversial chicken producer Petaluma Poultry has lost another customer following an investigation by animal rights group Direct Action Everywhere (DxE), which exposed animal neglect and cruelty at the company’s factory farms and slaughterhouse in Sonoma County.

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PRESS RELEASE

Marin Grocer Good Earth Cuts Ties with Perdue’s Petaluma Poultry Amidst Animal Cruelty Concerns

March 11, 2026

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PRESS RELEASE

VIDEO: Activists Protest Cruelty in CA Dairy Industry with Ten-Foot-Tall Milk Carton

March 1, 2026

The ten-foot milk carton showed a photo of a calf with the word "Missing" to underscore how the dairy industry routinely separates babies from their mothers on the day they are born.

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PRESS RELEASE

VIDEO: Activists Protest Cruelty in CA Dairy Industry with Ten-Foot-Tall Milk Carton

March 1, 2026

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PRESS

Animal Rights Activists Disrupt Erewhon West Hollywood Grand Opening Over Factory Farm Suppliers

February 27, 2026

West Hollywood Times

The grand opening of the Erewhon West Hollywood store was disrupted Wednesday morning by animal rights activists who accused the upscale grocer of sourcing products from factory farms linked to animal cruelty.

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PRESS

Animal Rights Activists Disrupt Erewhon West Hollywood Grand Opening Over Factory Farm Suppliers

February 27, 2026

West Hollywood Times

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PRESS RELEASE

VIDEO: Dozens Hold Vigil at CA’s Largest Calf-Raising Factory Farm, Following Exposé of Calf Abuse

February 21, 2026

Drone footage published this week at FactoryFarmWatch.org shows calves being thrown to the ground, dragged and shot in the head at Grimmius Cattle Company

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PRESS RELEASE

VIDEO: Dozens Hold Vigil at CA’s Largest Calf-Raising Factory Farm, Following Exposé of Calf Abuse

February 21, 2026

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PRESS

New Online Tool Maps Factory Farms Across CA

February 20, 2026

Public News Service

A new online tool maps out the locations of California’s 1,300 largest factory farms and lets people know where and how animals from their favorite brands are raised. The database at FactoryFarmWatch.org compiles publicly available information and makes it searchable.

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PRESS

New Online Tool Maps Factory Farms Across CA

February 20, 2026

Public News Service

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BLOG

Exposing Big Ag with Factory Farm Watch

February 19, 2026

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BLOG

Exposing Big Ag with Factory Farm Watch

February 19, 2026

Factory Farm Watch is more than a map. It is a launchpad for statewide action to end factory farming.

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PRESS RELEASE

Map of California Factory Farms Exposes Hidden Supply Chains Behind “Humane” Labels

February 17, 2026

The first-of-its-kind map at FactoryFarmWatch.org is the most comprehensive single source of information on CA's 1300+ industrial animal farms

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PRESS RELEASE

Map of California Factory Farms Exposes Hidden Supply Chains Behind “Humane” Labels

February 17, 2026

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PRESS RELEASE

Hours After Completing House Arrest, Activist Negotiates Rescue of Chicken from Slaughter

February 11, 2026

After completing both phases of her court-ordered detention for rescuing four birds from Perdue’s Petaluma Poultry slaughterhouse, animal rights activist Zoe Rosenberg’s first course of action was to travel to a chicken slaughterhouse in Stockton.

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PRESS RELEASE

Hours After Completing House Arrest, Activist Negotiates Rescue of Chicken from Slaughter

February 11, 2026

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PRESS RELEASE

Judge Throws Out Perdue’s Claims in Lawsuit Against Animal Activists

February 6, 2026

Sonoma County Judge Jane Gaskell struck both causes of action brought by the national poultry giant Perdue Foods in a lawsuit against Direct Action Everywhere (DxE). Judge Gaskell also struck these causes of action for Perdue executive Scott Fitzpatrick. Perdue is now removed from the case and only two causes of action remain for Fitzpatrick.

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PRESS RELEASE

Judge Throws Out Perdue’s Claims in Lawsuit Against Animal Activists

February 6, 2026

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Our Top Press Hits

TOP PRESS

The Giant Loophole that Lets Big Dairy Keep Baby Cows in Solitary Confinement

March 5, 2026

Vox

DxE filmed Grimmius’s operations using drone cameras, documenting many of the grim realities ubiquitous in the mass production of animals for food: calves being handled roughly, hit, and pushed to the ground. But perhaps most remarkably, the footage offers a rare view of what is arguably the most overlooked form of extreme confinement of farmed animals in the US.

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TOP PRESS

California Activist Gets Jail Time for Taking Chickens from Perdue Farms Plant

December 4, 2025

The Associated Press

Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.

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TOP PRESS

UC Berkeley Animal Rights Activist to Serve Jail Time After ‘Chicken Rescue’ Conviction

December 3, 2025

San Francisco Chronicle

“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.

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TOP PRESS

She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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DxE's Blog

BLOG

Trader Joe’s Is Suing Me to Keep You in the Dark

July 31, 2025

Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.

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BLOG

Whole Foods is lying to you. I was arrested for revealing the truth.

July 25, 2025

Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.

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BLOG

I'm Going Into Trial With No Legal Defenses. I Still Have Hope.

July 9, 2025

Judge Gnoss’s ruling is simply another disturbing reminder that our legal system values money over living, breathing beings with personalities, thoughts and feelings.

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BLOG

Nonstop Action for Animals: Here's What We Did This Quarter

July 6, 2025

From daring rescues and major investigations to powerful protests, media coverage, and critical courtroom battles, we’ve been pushing the fight for animal liberation forward. Here’s a look at what we made happen this past quarter.

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BLOG

Resistance in 2025

April 17, 2025

The resistance of 2025 might not look like the resistance of 2017. That’s okay. In fact, sociologist Doug McAdam has demonstrated that tactical innovation was critical for the continued success of the civil rights movement. As organizers introduced new tactics, movement activity (‘insurgency’) rose dramatically.

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BLOG

Perdue Just Sued DxE in an Attempt to Silence Free Speech

April 5, 2025

Perdue's legal complaint is riddled with false accusations meant to malign nonviolent activists and keep the attention off its abuse of animals.

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BLOG

Building a Grassroots Movement for Animals in California

March 6, 2025

We have already begun to develop a large, trained, and coordinated network of chapters across the state, and to create a factory farm map and resource guide that will become the go-to source for information about industrialized animal agriculture in California.

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BLOG

I Might Go to Prison in 2025. I Need Your Help More Than Ever.

December 29, 2024

The silver lining of repression is that it gives movements the opportunity to prove how strong they are. While the past year has been hard, I feel incredibly grateful for all of the ways the animal rights movement has grown and persevered.

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BLOG

Berkeley’s Measure DD Is a Win for Horses and All Animals

December 12, 2024

“Do we have factory farms in Berkeley?” was a common response I got when collecting signatures. I explain that we want to prevent another animal gambling operation from opening up in Golden Gate Fields’ absence. Plus, Berkeley can be the first municipality to ban CAFOs and set a precedent that other places can follow. Berkeley voters understood. They signed the petition, and this November, they voted yes. Measure DD passed with 62% “YES” votes, making history for animal and environmental protection.

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Our Press Releases

PRESS RELEASE

Sebastopol City Council Passes Historic Resolution to Support Factory Farm Investigators Facing Prison Time in Sonoma County

May 3, 2023

Animal rights activists are calling this a win for the right to rescue animals from abuse.

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PRESS RELEASE

Animal Rights Activist Found Guilty for Leafleting about Factory Farms

April 25, 2023

A Beaver County Judge convicted Curtis Vollmar of criminal trespass and disorderly conduct for talking to members of the public about Smithfield Foods.

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PRESS RELEASE

UC Law Summit Explores Impact and Implications of Historic Animal Rights Trial

April 24, 2023

The “Right to Rescue” is a hot topic after a California jury acquitted two activists who removed sick birds from a Foster Farms slaughter truck. Jurors, defendants, attorneys, and law professors gathered to discuss the verdict's meaning for laws related to corporate animal abuse, animal rescue, and animal personhood.

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PRESS RELEASE

Chicken Rescuers Acquitted in Historic “Right to Rescue” Case

April 16, 2023

A California jury found two women “not guilty” for rescuing sick birds from a Foster Farms slaughter truck.

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PRESS RELEASE

Residents Protest Golden Gate Fields After Third Horse Death in 2023

March 4, 2023

“The racing industry gives horses ridiculous names like “Big Laugh” because the suffering of these animals is just a game to them,” said DxE organizer Kitty Jones. “We give them respectful names because we see them as individuals worthy of respect.”

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PRESS RELEASE

Protesters Call Out Chick-Fil-A for Claiming “Humane” Standards While Sourcing from Animal Abusing Foster Farms

February 25, 2023

Referencing Chick-Fil-A’s history of oppression toward marginalized groups, activists say the company’s disregard for animals is part of a pattern.

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PRESS RELEASE

Protestors Call on Merced DA to Prosecute Documented Cruelty at Foster Farms Livingston Slaughterhouse

February 15, 2023

Citing practices that cause prolonged, terrifying, and painful deaths at Foster Farms’ killing facility, activists call for corporate accountability.

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PRESS RELEASE

Protesters Call for Closure of Primate Research Center at UC Davis, Citing Inhumane Practices, Federal Violations, and Failures of Animal Studies to Produce Relevant Results

January 26, 2023

More than 5,000 monkeys are confined at the center for use in research and breeding. Abusive methods cited by activists include the practice of withholding food and water until monkeys in research studies are so dehydrated they will perform tasks in order to be rewarded with minuscule amounts of food or water.

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PRESS RELEASE

Activists Call on USDA to End Use of Gas Chambers, Delivering Undercover Footage of Pigs Being Gassed in Slaughterhouse

January 24, 2023

The footage shows pigs screaming, gasping, thrashing violently, and trying to escape as they descend into the pit of CO2 gas.

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