Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
PRESS
June 3, 2025
Wired Magazine
Hundreds of emails and internal documents reviewed by WIRED reveal top lobbyists and representatives of America’s agricultural industry led a persistent and often covert campaign to surveil, discredit, and suppress animal rights organizations for nearly a decade, while relying on corporate spies to infiltrate meetings and functionally serve as an informant for the FBI.
PRESS
June 3, 2025
Wired Magazine
BLOG
July 9, 2025
Judge Gnoss’s ruling is simply another disturbing reminder that our legal system values money over living, breathing beings with personalities, thoughts and feelings.
BLOG
July 6, 2025
From daring rescues and major investigations to powerful protests, media coverage, and critical courtroom battles, we’ve been pushing the fight for animal liberation forward. Here’s a look at what we made happen this past quarter.
PRESS
July 5, 2025
Pasadena Now
The protest was part of a broader DxE campaign targeting Trader Joe’s ties to Perdue’s Petaluma Poultry, which the group accuses of operating factory farms with systemic abuse... Kandada called the felony charge “absurd,” adding, “The refrigerator is perfectly fine, my hand is fine, but the chickens are not.”
PRESS
July 5, 2025
Pasadena Now
PRESS RELEASE
July 3, 2025
Ani Kandada superglued down inside Trader Joe's original store in Pasadena asking the retailer to stop selling chickens from Perdue's Petaluma Poultry, just hours after another animal rights activist was arrested for supergluing her hand inside Trader Joe's Headquarters in Monrovia, CA
PRESS RELEASE
July 3, 2025
PRESS RELEASE
July 3, 2025
Carla Cabral remained superglued to the desk from approximately 10AM to approximately 11AM, while she demanded a meeting with company executives about documented animal cruelty at Trader Joe's chicken supplier, Petaluma Poultry, which is a subsidiary of national agribusiness giant Perdue Foods.
PRESS RELEASE
July 3, 2025
PRESS RELEASE
June 10, 2025
Animal rights activists with DxE disrupted multiple events at the Summer Board Meeting of the California Poultry Federation, a trade association representing commercial chicken and turkey producers across the state. Among CPF's twenty board members are three executives from Petaluma Poultry, the California subsidiary of national poultry giant Perdue Foods, where DxE investigators have documented widespread violations of animal cruelty laws since 2018.
PRESS RELEASE
June 10, 2025
PRESS
June 8, 2025
Davis Vanguard
Judge Gnoss’s ruling marks a significant moment in the case, reaffirming the role of free speech in legal proceedings involving public interest issues. As the trial approaches, Rosenberg’s prosecution continues to serve as a flashpoint for debates about animal rights, food safety, and the criminalization of activism.
PRESS
June 8, 2025
Davis Vanguard
PRESS RELEASE
June 4, 2025
Describing the requested gag order as “overbroad and vague by any constitutional standard,” Judge Gnoss noted that Ms. Rosenberg’s critics, too, had participated in public discussion about her case, pointing by way of example to a statement by Bill Mattos, President of the California Poultry Federation, describing Ms. Rosenberg’s rescue of four chickens as a “terrorist act.”
PRESS
June 2, 2025
The Intercept
“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.
PRESS
June 2, 2025
The Intercept
TOP PRESS
February 2, 2023
New York Times
“It was horrible cruelty to the pigs inside the chambers,” Jim Reynolds told me. “It’s a violation of federal law.” Reynolds is one of 90 veterinarians who signed an open letter saying that the process shown in the videos probably violates federal law on humane slaughter.
TOP PRESS
January 18, 2023
Wired
Animal rights activists have captured the first hidden-camera video from inside a carbon dioxide “stunning chamber” in a US meatpacking plant.
TOP PRESS
October 25, 2022
Vox
The pigs’ essentially zero value is baked into the meat industry’s business model... 15 percent of piglets die before they’re finished weaning. The pork industry may slaughter over 125 million pigs a year, but they breed far more, knowing many will die from disease and injury.
TOP PRESS
October 18, 2022
New York Times
During the closing statements in the trial, in which I represented myself, I told jurors that a not-guilty verdict would encourage corporations to treat animals under their care with more compassion and make governments more open to animal cruelty complaints.
TOP PRESS
October 11, 2022
Democracy Now!
In a major victory for animal rights, a jury in Utah has acquitted two animal rights activists who each faced up to five and a half years of prison time for rescuing two sick piglets from Smithfield’s Circle Four Farms, one of the world’s largest pig farms.
TOP PRESS
October 8, 2022
The Intercept
“Whenever I think about the condition Lily was in and the desperation we felt when we saw her there, struggling and so small and so sick, a little baby in such a horrible, awful, brutal place,” Hsiung said in a video posted to Instagram, “we just wanted to get her out.” Animal rescue “is not the worst part of us as human beings. It’s the best of us.”
TOP PRESS
October 8, 2022
New York Times
Many animal welfare advocates viewed the trial as a display of corporate power, and a test of whether the meat industry can legally prevent the public from seeing the sometimes unsavory aspects of modern mass food production.
TOP PRESS
October 3, 2022
Fox 13 Salt Lake City
“They did a nonviolent action, and they saved the lives of two piglets who would have been discarded by the industry anyway.”
TOP PRESS
September 19, 2022
Harper's Magazine
Most readers care about humans, not pigs. What gets us going is a compelling main character facing many years in prison, not several million pigs spending a lifetime in circumstances that make prison look comparatively relaxing.
BLOG
November 7, 2022
Do your homework, get feedback, and find the simple story.
BLOG
September 20, 2022
Today, a coalition of advocacy groups filed an amicus letter to the California Supreme Court in support of this case, written by the First Amendment Coalition and signed by Greenpeace USA, ACLU of Northern California, Amazon Watch, Sierra Club, Center for Biological Diversity, and many more.
BLOG
September 19, 2022
Why is it that 60 years after the Freedom of Speech Movement, we can’t rally more than 200 people to fight for the future of our planet? Why is it that when we’re being faced with injustices like racism, fascism, worker abuse, animal abuse, income inequality, loss of reproductive rights and environmental destruction, one of the most progressive student bodies in the world barely rises up?
BLOG
September 18, 2022
Rose was the sole survivor of all the birds at McCoy’s that day, and amid the tragedy that occurred for the others, Rose’s story offered a glimmer of hope. The fact that her rescue was permitted was proof that they all deserved to be rescued, that even the police knew rescuing them was the right thing to do.
BLOG
September 10, 2022
The systems we have designed for animals are mentally abusive from the very beginning.
BLOG
August 23, 2022
The #SmithfieldTrial is moving to Washington County, Utah because the judge agreed it would be a challenge to find an impartial jury in Beaver County.
BLOG
August 16, 2022
Despite this supposed safeguard, if a local entity wants to take the lives of Canada geese, an application and a verbal statement over the phone grants instant permit approval from the USDA –which killed 26,000 Canada geese last year alone.
BLOG
August 11, 2022
These stories - the story of Smithfield, the story of Lily and Lizzie, and the story of government and industry collusion - are too important to tell for us to just give in to intimidation and bullying.
BLOG
August 3, 2022
Let this story be a reminder that animals do fight for their freedom and that they participate in their own liberation.
PRESS RELEASE
May 4, 2025
Direct Action Everywhere activists protest dozens of Trader Joe’s stores across the country asking the retailer to cut ties with Perdue’s California subsidiary, Petaluma Poultry, given documented animal abuse
PRESS RELEASE
March 29, 2025
“I want to know why Trader Joe’s is continuing to support Perdue’s animal cruelty and endangering consumers,” said Conrad de Jesus, an Oakland resident who participated in the protest. “They’ve seen the evidence of sick and injured animals languishing without medical care at Perdue’s Petaluma Poultry. It’s time they cut ties with this awful company.”
PRESS RELEASE
March 22, 2025
A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.
PRESS RELEASE
March 20, 2025
“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”
PRESS RELEASE
March 15, 2025
The protest spotlighted the zoonotic pathogens found at Petaluma Poultry, including salmonella, campylobacter, antibiotic-resistant Enterococcus, and Clostridium perfringens. Two protestors wore the type of biosecurity suits that are required for investigations and held yellow caution tape in front of the store’s meat section, which contains chickens slaughtered at Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
March 3, 2025
“If Ms. Rosenberg had rescued a drowning dog from a neighbor’s pool, she would be applauded, not prosecuted,” said Mr. Carraway. “The fact is, California law does not distinguish between rescuing a dog from a pool and rescuing sick and injured chickens from a slaughterhouse. Those who profit off animal agriculture may not like it, but that is the law.”
PRESS RELEASE
March 1, 2025
Outside the store, protestors set up a “human meat” display with an activist covered in fake blood and lying on a tray wrapped in plastic to represent the abused chickens whose plastic-wrapped bodies are sold at Trader Joe’s.
PRESS RELEASE
February 15, 2025
Protestors displayed a giant Elon Musk head with a speech bubble reading “I TORTURE MONKEYS.” With some activists dressed as monkeys inside cages, others held signs reading “Primates are not prototypes.” Several Bay Area residents, including a former animal experimenter, gave speeches condemning the cruelty and ineffectiveness of animal testing.
PRESS RELEASE
February 2, 2025
On Saturday evening, animal rights activists disrupted the dinner service at the upscale restaurant Playa Mill Valley in Marin County, asking the restaurant to cut ties with Perdue’s Petaluma Poultry due to documented animal cruelty.
