DxE executed two "die-in" demonstrations inside of Chipotle restaurants, to protest the company's violence against animals and deceptive "humane washing." Commentators have noted that Chipotle's recent marketing efforts, including its "Scarecrow" animated short, are "rife with chicanery." Even beef industry publications have noted that Chipotle purchases meat from the same confined animal feedlot operations (so-called "factory farms) as other buyers.
See the press release here.
View photographs from today's protest below. More media and video to come.