Why “humane” meat is a myth

"Humane." "Cage-free." "Free-range." "Organic." What do all these labels mean?

Absolutely nothing. The animal agriculture industry knows that nobody likes animal cruelty, so they use these labels as marketing tools to keep consumers buying their products. They paint a happy picture of animals frolicking in the field, but this is a lie. Repeated investigations of  "humane," "cage-free," and "free-range" farms have revealed rampant disease, starvation, injury, and extreme crowding.

 A commercial for Mary's Free Range Chicken (left) versus the reality of their farms as discovered by a DxE investigation. 

A commercial for Mary's Free Range Chicken (left) versus the reality of their farms as discovered by a DxE investigation. 

Wherever animals are seen as objects instead of individuals, they will never be treated with the respect and compassion that they deserve.

Even if animals were given the best life possible before their slaughter, they would still be the victims of exploitation and murder. Animal ag's humane-washing relies on the assumption that there is a right way to do the wrong thing, but there is no humane way to kill someone who does not want to die. 

So what can we do?

We have the truth on our side, and we must speak the truth in the places where lies are being sold. We must shine light on the inherent cruelty of animal exploitation until everyone understands that there is no such thing as "humane" meat. 

Help us spread the word by signing this petition asking the UN to include animal rights in its year review.