Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS
September 2, 2025
Capital Daily
The Empress Hotel—and the entire Fairmont chain—is going fur-free, much to the satisfaction of a local animal rights group that has been calling for the policy changes... for the past three years, fellow members of the Victoria chapter of Direct Action Everywhere staged monthly protests by the Empress and wrote chalk messages on the sidewalk in front of the hotel.
PRESS
September 2, 2025
Capital Daily
PRESS
September 2, 2025
The New York Times
Ms. Rosenberg, 23, says that she found chickens at Petaluma Poultry covered in scratches and bruises, including some with high fevers and serious infections. There was also evidence, she said, that birds were being scalded alive, instead of killed before broiling, because the slaughter lines were moving too quickly.
PRESS
September 2, 2025
The New York Times
PRESS
September 1, 2025
The Daily Californian
Cardboard ocean waves, sailor hats and a 16-foot sailboat set the scene Saturday outside of the Trader Joe’s on University Avenue. Animal welfare activists aboard the boat parked outside the store warned customers passing by to “steer away” from Perdue’s Petaluma Poultry, a company the activists allege engages in animal cruelty.
PRESS
September 1, 2025
The Daily Californian
PRESS RELEASE
August 30, 2025
Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry
PRESS RELEASE
August 30, 2025
PRESS
August 28, 2025
The Daily Californian
Rosenberg and DxE have also been encouraging people to sign their petition to the Sonoma County District Attorney, asking them to redirect the resources used on her case to prosecuting animal cruelty at factory farms in Sonoma County. Hundreds of people signed the petition when Rosenberg and DxE were protesting on campus during Caltopia this week.
PRESS
August 28, 2025
The Daily Californian
PRESS
August 23, 2025
Press Democrat
After months of unanswered emails and demonstrations, DxE organizer Cassie King said protesting at executives' homes was the only way to get their attention. “We've been ignored by the company every time we email or show up at their offices,” King said. “Now we're doing what we can to reach the people who literally oversee the lives and deaths of these animals and who have the power to stop animals from starving to death or being boiled alive.
PRESS
August 23, 2025
Press Democrat
PRESS
August 20, 2025
WMTV News
After years of animal welfare advocates raising concerns about conditions at a Dane County dog breeding facility, county supervisors are now stepping in.
PRESS
August 20, 2025
WMTV News
PRESS
August 19, 2025
CTV News
A 53-year-old woman chained herself to a structure at the zoo entrance around noon. According to a news release, the protest was put on by a group called Direct Action Everywhere in hopes of having Lucy transferred to a sanctuary in Tennessee.
PRESS
August 19, 2025
CTV News
PRESS
August 17, 2025
Times of San Diego
Animal rights advocates protested in front of a Trader Joe’s in Pacific Beach Sunday afternoon to demand that the grocery chain stop purchasing chickens from Petaluma Poultry. It was one of many that Direct Action Everywhere held over the weekend at Trader Joe’s in multiple states.
TOP PRESS
October 8, 2022
New York Times
Many animal welfare advocates viewed the trial as a display of corporate power, and a test of whether the meat industry can legally prevent the public from seeing the sometimes unsavory aspects of modern mass food production.
TOP PRESS
October 3, 2022
Fox 13 Salt Lake City
“They did a nonviolent action, and they saved the lives of two piglets who would have been discarded by the industry anyway.”
TOP PRESS
September 19, 2022
Harper's Magazine
Most readers care about humans, not pigs. What gets us going is a compelling main character facing many years in prison, not several million pigs spending a lifetime in circumstances that make prison look comparatively relaxing.
TOP PRESS
April 28, 2022
New York Magazine
Protests are often unpopular, but as this article shows, in the end, they tend to be right.
TOP PRESS
April 14, 2022
The Intercept
DxE documented video footage of the depopulation at Rembrandt Enterprises, demonstrating the brutal reality of VSD and the true toll of our broken "food" system.
TOP PRESS
March 22, 2022
San Francisco Chronicle
Compelling testimony by a former slaughterhouse worker who is now a member of DxE's core organizing team.
TOP PRESS
March 14, 2022
Current Affairs
DxE activists are showing that anyone can, if they give themselves permission, start creating the world they want to live in.
TOP PRESS
February 23, 2022
The New Republic
DxE investigators are pressing for a trial they hope will go down as a pivotal moment in the history of the animal rights movement.
TOP PRESS
January 30, 2022
The Intercept
The government wants to keep juries from seeing gruesome evidence of animals in distress, demonstrating yet again the massive power corporations wield in our current system.
BLOG
October 27, 2025
Updates and summaries from Week 7 of the Perdue Rescue Trial
BLOG
October 20, 2025
Updates and summaries from Week 6 of the Perdue Rescue Trial
BLOG
October 13, 2025
Updates and summaries from Week 5 of the Perdue Rescue Trial
BLOG
October 6, 2025
Updates and summaries from Week 4 of the Perdue Rescue Trial
BLOG
September 29, 2025
Updates and summaries from Week 3 of the Perdue Rescue Trial
BLOG
September 22, 2025
Updates and summaries from Week 2 of the Perdue Rescue Trial
BLOG
September 15, 2025
Updates and summaries from Week 1 of the Perdue Rescue Trial
BLOG
September 12, 2025
The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.
BLOG
July 31, 2025
Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.
PRESS RELEASE
March 20, 2025
“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”
PRESS RELEASE
March 15, 2025
The protest spotlighted the zoonotic pathogens found at Petaluma Poultry, including salmonella, campylobacter, antibiotic-resistant Enterococcus, and Clostridium perfringens. Two protestors wore the type of biosecurity suits that are required for investigations and held yellow caution tape in front of the store’s meat section, which contains chickens slaughtered at Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
March 3, 2025
“If Ms. Rosenberg had rescued a drowning dog from a neighbor’s pool, she would be applauded, not prosecuted,” said Mr. Carraway. “The fact is, California law does not distinguish between rescuing a dog from a pool and rescuing sick and injured chickens from a slaughterhouse. Those who profit off animal agriculture may not like it, but that is the law.”
PRESS RELEASE
March 1, 2025
Outside the store, protestors set up a “human meat” display with an activist covered in fake blood and lying on a tray wrapped in plastic to represent the abused chickens whose plastic-wrapped bodies are sold at Trader Joe’s.
PRESS RELEASE
February 15, 2025
Protestors displayed a giant Elon Musk head with a speech bubble reading “I TORTURE MONKEYS.” With some activists dressed as monkeys inside cages, others held signs reading “Primates are not prototypes.” Several Bay Area residents, including a former animal experimenter, gave speeches condemning the cruelty and ineffectiveness of animal testing.
PRESS RELEASE
February 2, 2025
On Saturday evening, animal rights activists disrupted the dinner service at the upscale restaurant Playa Mill Valley in Marin County, asking the restaurant to cut ties with Perdue’s Petaluma Poultry due to documented animal cruelty.
PRESS RELEASE
January 29, 2025
Jason Arnold, Director of Operations for Perdue’s Petaluma Poultry slaughterhouse, ignored activists’ requests for a meeting regarding documented criminal animal cruelty at the slaughterhouse
PRESS RELEASE
December 14, 2024
Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.
PRESS RELEASE
November 12, 2024
A coalition of groups, including the Berkeley-based animal rights network Direct Action Everywhere (DxE) and Compassionate Bay, led the effort to gather the signatures to get this CAFO ban on the ballot.
