Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS
September 1, 2025
The Daily Californian
Cardboard ocean waves, sailor hats and a 16-foot sailboat set the scene Saturday outside of the Trader Joe’s on University Avenue. Animal welfare activists aboard the boat parked outside the store warned customers passing by to “steer away” from Perdue’s Petaluma Poultry, a company the activists allege engages in animal cruelty.
PRESS
September 1, 2025
The Daily Californian
PRESS RELEASE
August 30, 2025
Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry
PRESS RELEASE
August 30, 2025
PRESS
August 28, 2025
The Daily Californian
Rosenberg and DxE have also been encouraging people to sign their petition to the Sonoma County District Attorney, asking them to redirect the resources used on her case to prosecuting animal cruelty at factory farms in Sonoma County. Hundreds of people signed the petition when Rosenberg and DxE were protesting on campus during Caltopia this week.
PRESS
August 28, 2025
The Daily Californian
PRESS
August 23, 2025
Press Democrat
After months of unanswered emails and demonstrations, DxE organizer Cassie King said protesting at executives' homes was the only way to get their attention. “We've been ignored by the company every time we email or show up at their offices,” King said. “Now we're doing what we can to reach the people who literally oversee the lives and deaths of these animals and who have the power to stop animals from starving to death or being boiled alive.
PRESS
August 23, 2025
Press Democrat
PRESS
August 20, 2025
WMTV News
After years of animal welfare advocates raising concerns about conditions at a Dane County dog breeding facility, county supervisors are now stepping in.
PRESS
August 20, 2025
WMTV News
PRESS
August 19, 2025
CTV News
A 53-year-old woman chained herself to a structure at the zoo entrance around noon. According to a news release, the protest was put on by a group called Direct Action Everywhere in hopes of having Lucy transferred to a sanctuary in Tennessee.
PRESS
August 19, 2025
CTV News
PRESS
August 17, 2025
Times of San Diego
Animal rights advocates protested in front of a Trader Joe’s in Pacific Beach Sunday afternoon to demand that the grocery chain stop purchasing chickens from Petaluma Poultry. It was one of many that Direct Action Everywhere held over the weekend at Trader Joe’s in multiple states.
PRESS RELEASE
August 16, 2025
Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.
PRESS RELEASE
August 16, 2025
PRESS
August 16, 2025
Van Nuys News Press
Trader Joe’s had sought a sweeping ban on protests inside and outside all 205 California stores. On Tuesday, Judge Keith Fong denied the request as it applied to outside protests and criticized the company for refusing to engage with activists. Before the Encino store protest, demonstrators also gathered near the home of Trader Joe’s CEO, who lives in the neighborhood.
PRESS
August 16, 2025
Van Nuys News Press
TOP PRESS
October 8, 2022
New York Times
Many animal welfare advocates viewed the trial as a display of corporate power, and a test of whether the meat industry can legally prevent the public from seeing the sometimes unsavory aspects of modern mass food production.
TOP PRESS
October 3, 2022
Fox 13 Salt Lake City
“They did a nonviolent action, and they saved the lives of two piglets who would have been discarded by the industry anyway.”
TOP PRESS
September 19, 2022
Harper's Magazine
Most readers care about humans, not pigs. What gets us going is a compelling main character facing many years in prison, not several million pigs spending a lifetime in circumstances that make prison look comparatively relaxing.
TOP PRESS
April 28, 2022
New York Magazine
Protests are often unpopular, but as this article shows, in the end, they tend to be right.
TOP PRESS
April 14, 2022
The Intercept
DxE documented video footage of the depopulation at Rembrandt Enterprises, demonstrating the brutal reality of VSD and the true toll of our broken "food" system.
TOP PRESS
March 22, 2022
San Francisco Chronicle
Compelling testimony by a former slaughterhouse worker who is now a member of DxE's core organizing team.
TOP PRESS
March 14, 2022
Current Affairs
DxE activists are showing that anyone can, if they give themselves permission, start creating the world they want to live in.
TOP PRESS
February 23, 2022
The New Republic
DxE investigators are pressing for a trial they hope will go down as a pivotal moment in the history of the animal rights movement.
TOP PRESS
January 30, 2022
The Intercept
The government wants to keep juries from seeing gruesome evidence of animals in distress, demonstrating yet again the massive power corporations wield in our current system.
BLOG
October 27, 2025
Updates and summaries from Week 7 of the Perdue Rescue Trial
BLOG
October 20, 2025
Updates and summaries from Week 6 of the Perdue Rescue Trial
BLOG
October 13, 2025
Updates and summaries from Week 5 of the Perdue Rescue Trial
BLOG
October 6, 2025
Updates and summaries from Week 4 of the Perdue Rescue Trial
BLOG
September 29, 2025
Updates and summaries from Week 3 of the Perdue Rescue Trial
BLOG
September 22, 2025
Updates and summaries from Week 2 of the Perdue Rescue Trial
BLOG
September 15, 2025
Updates and summaries from Week 1 of the Perdue Rescue Trial
BLOG
September 12, 2025
The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.
BLOG
July 31, 2025
Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.
PRESS RELEASE
January 27, 2024
Playing with characters and plot elements from the new film Chicken Run 2: Dawn of the Nugget, the protest featured “Zoe Rosenbird” coming to the rescue of sick, injured chickens and transforming the operation that tortured them into an animal sanctuary.
PRESS RELEASE
November 30, 2023
The University of Denver’s Animal Activist Legal Defense Project is working on the appeal. Attorney Chris Carraway said, “I often hear courts describe trials as a search for the truth. Mr. Hsiung’s trial was anything but. The press had limited access; trial participants were unconstitutionally gagged from the beginning; and the court bent over backwards to prevent the defense from detailing the chronic animal cruelty found which informed the intent behind the actions."
PRESS RELEASE
October 19, 2023
“The thousands of signatures we’ve collected this summer are a testament to how enthusiastic the people of Berkeley are about disassociating with these cruel industries that run counter to our values,” says Berkeley resident and DxE organizer Kitty Jones. “It is high time we move past a system of industrialized exploitation of animals.”
PRESS RELEASE
September 5, 2023
Activists say voter enthusiasm is high for a ban on factory farms in Berkeley after submitting more than 4,900 signatures to the Berkeley city clerk today, a large overshoot beyond the 3,000 required to get the measure on the ballot.
PRESS RELEASE
August 1, 2023
"The vast majority of Berkeley voters that we've talked to care about animals and the planet and are eager to sign on to this initiative,” says Almira Tanner, lead organizer of DxE.
PRESS RELEASE
July 17, 2023
“This closure is a win for horses and for vulnerable humans who are taken advantage of by the gambling industry,” says Rocky Chau, a DxE activist who was arrested during a protest on the GGF track in March 2021.
PRESS RELEASE
June 13, 2023
Hundreds are gathered outside the slaughterhouse calling on the Sonoma County District Attorney to prosecute Petaluma Poultry for documented criminal animal cruelty and infectious diseases that are endangering public health
PRESS RELEASE
June 10, 2023
While hundreds rallied in support of the right to rescue animals from abuse, a few activists delivered “feeder” mice and suffering betta fish to safety.
PRESS RELEASE
May 31, 2023
Recent similar trials in St. George, UT and Merced, CA resulted in groundbreaking acquittals for open rescuers.
