Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
BLOG
December 15, 2025
Since my incarceration, lives have continued to be saved. On my first day in jail, two chickens were rescued from a slaughterhouse in Stockton, California. They've been named Josephine and Jasmine.
PRESS
December 14, 2025
KRON4
“These four chickens, they’re still thriving two and half years after she rescued them. They were going to be killed at just six weeks old at the slaughterhouse,” King said. “We’re asking everyone to sign the petition at freezoe.org. We’re asking Governor Newsom to pardon Zoe and get her out of jail.”
PRESS
December 14, 2025
KRON4
PRESS
December 13, 2025
SF Gate
A petition demanding that Gov. Gavin Newsom pardon Rosenberg has received more than 30,000 signatures, according to DxE. The group rallying to release Rosenberg held a 12-foot-long banner featuring a link to the website www.freezoe.org where the petition can be found.
PRESS
December 13, 2025
SF Gate
PRESS RELEASE
December 13, 2025
Zoe Rosenberg is jailed in Sonoma County Main Adult Detention Facility after being sentenced last week to 90 days in jail for rescuing four suffering chickens from Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
December 13, 2025
BLOG
December 11, 2025
My cell is small, but I can stand up and take a few steps. In many parts of the US, animals can legally be housed in such tight confinement that they can't even spread their limbs or turn around.
PRESS
December 10, 2025
Fox KTVU 2
An advocate for farm animal rights will spend the rest of the holidays in jail for her role in the taking of four chickens from a North Bay poultry processing plant.
BLOG
December 10, 2025
My prosecutors are hoping my jail sentence will scare you. They’re hoping you’ll consider rescuing an animal and then think of me and change your mind. No. Think of me if you will, but then do it.
PRESS RELEASE
December 6, 2025
Demonstrators urged the grocery chain to cut ties with Perdue’s Petaluma Poultry, with placards showing recent conditions of Petaluma Poultry operations
PRESS RELEASE
December 6, 2025
PRESS
December 5, 2025
Local News Matters
According to the group Rosenberg is part of, Direct Action Everywhere, the chickens were rescued from inhumane conditions and her trespassing was a moral imperative, much like rescuing a dog from a hot car — something that is legal in California.
PRESS
December 5, 2025
Local News Matters
TOP PRESS
December 4, 2025
The Associated Press
Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.
TOP PRESS
December 3, 2025
San Francisco Chronicle
“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
TOP PRESS
June 3, 2025
Wired Magazine
Hundreds of emails and internal documents reviewed by WIRED reveal top lobbyists and representatives of America’s agricultural industry led a persistent and often covert campaign to surveil, discredit, and suppress animal rights organizations for nearly a decade, while relying on corporate spies to infiltrate meetings and functionally serve as an informant for the FBI.
BLOG
May 26, 2021
Research indicates that likely the best tactic to reduce the impact of imposter syndrome is talking about it.
BLOG
April 20, 2021
New investigation into Land O'Lakes shows routine violations of own animal welfare standards
BLOG
April 1, 2021
BLOG
January 25, 2021
BLOG
January 19, 2021
We’ve been hovering around this 150 number for a while now in the SF Bay Area chapter, and we know we have to grow past this, so we set off to figure out how to break Dunbar’s number.
BLOG
September 11, 2020
PRESS RELEASE
September 9, 2022
"This is really about inverting the truth: making peaceful activists look dangerous, when the real danger is Smithfield and other companies that systematically torture millions of innocent sentient beings while destroying our environment."
PRESS RELEASE
September 8, 2022
Emek Echo and Katia Shokrai ran across the field holding up red smoke flares and wearing shirts with “RIGHTTORESCUE.COM” text.
PRESS RELEASE
August 20, 2022
Judge Wilcox repeatedly expressed concerns about advocates potentially intimidating local residents. This is contrary to recent footage and a lawsuit in which it is canvassers supporting Hsiung and Picklesimer who faced death threats and were forced to stop talking to sidewalk pedestrians.
PRESS RELEASE
July 31, 2022
PRESS RELEASE
July 14, 2022
Animal rights advocates gathered to mark the two-year anniversary of the release of Unseen, an undercover mini-documentary exposing extreme cruelty inside this facility, and to bear witness and spread compassion for its victims.
PRESS RELEASE
July 4, 2022
Investigators with same animal rights group face felony trial in September after rescuing piglets from a Smithfield Foods factory pig farm
PRESS RELEASE
June 18, 2022
Over 70 activists, including two Bay Area residents facing felony charges for rescuing piglets from a Smithfield factory farm in Milford, Utah, marched through the streets of San Francisco Saturday.
PRESS RELEASE
June 16, 2022
Alexandra Paul and Alicia Santurio, two members of Direct Action Everywhere (DxE), have been charged with theft in conjunction with a dramatic rescue of two chickens from a Foster Farms slaughter truck.
PRESS RELEASE
May 23, 2022
Two defendants face years in prison after removing sick piglets from the largest factory pig farm in the U.S.
