PRESS

Billboard Highlighting Animal Rights Activist’s Sonoma County Criminal Case Goes Up in Petaluma

May 2, 2025

Press Democrat

The billboard, which went up in April along southbound Highway 101 near the East Washington Street exit in Petaluma, features an illustration of Zoe Rosenberg holding a chicken accompanied by the text: “Should she go to prison for rescuing a chicken?”

PRESS

Bay Area Animal Rights Activist Faces Up to 5 1/2 Years in Prison for Chicken Rescue

May 2, 2025

KCRA 3

In one video shared by Direct Action Everywhere, Rosenberg is seen crouching on dirt while holding a chicken with another chicken lying in front of her. It is not the first time Rosenberg has participated in what she and Berkeley-based organization Direct Action Everywhere call an "open rescue." Before taking the chickens, Direct Action Everywhere investigated Petaluma Poultry, and Rosenberg said she tried to report animal abuse to Sonoma County law enforcement.

BLOG

Resistance in 2025

April 17, 2025

The resistance of 2025 might not look like the resistance of 2017. That’s okay. In fact, sociologist Doug McAdam has demonstrated that tactical innovation was critical for the continued success of the civil rights movement. As organizers introduced new tactics, movement activity (‘insurgency’) rose dramatically.

BLOG

Perdue Just Sued DxE in an Attempt to Silence Free Speech

April 5, 2025

Perdue's legal complaint is riddled with false accusations meant to malign nonviolent activists and keep the attention off its abuse of animals.

PRESS

Perdue Foods Files Court Action to Block DxE Animal Rights Activists from Protesting at Poultry Exec’s Home

April 4, 2025

Press Democrat

Agribusiness giant Perdue Foods and a director of operations at one of the company’s brands, Petaluma Poultry, have filed an injunction against the animal rights group Direct Action Everywhere seeking to protect the executive from what they allege is “a campaign of terror.”

PRESS

Animal Rights Activists Protest Trader Joe’s Selling Chicken From Bay Area Farm

March 30, 2025

SF Gate

"I want to know why Trader Joe's is continuing to support Perdue's animal cruelty," said Conrad De Jesus in the release, an Oakland resident who participated in the protest. "They've seen the evidence of sick and injured animals languishing without medical care at Perdue's Petaluma Poultry," De Jesus said. "It's time they cut ties with this awful company."

PRESS

Animal Rights Group Protests at Santa Rosa Home of Perdue Poultry Exec

March 23, 2025

Press Democrat

A group of protesters from Direct Action Everywhere, a grassroots animal rights organization, over the weekend protested at the Santa Rosa home of Jason Arnold, the director of operations at Perdue Poultry’s Petaluma facility.

PRESS RELEASE

Dozens Protest at Home of Perdue Slaughterhouse Director

March 22, 2025

A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.

PRESS

Week-long Protest at Perdue Coming to an End

March 21, 2025

ABC 47 WMDT

DXE is protesting practices they say are taking place at Petaluma Poultry in California, Perdue’s subsidiary. So they traveled over 3,000 miles to the Corporate Office here in Maryland, says Zirbel. “We’ve had mostly positive reactions from the community driving by. A lot of them have seen and gotten our message. A lot of them agreeing I’ve spoken to a couple people now.”