Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS RELEASE
March 22, 2025
A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.
PRESS
March 21, 2025
ABC 47 WMDT
DXE is protesting practices they say are taking place at Petaluma Poultry in California, Perdue’s subsidiary. So they traveled over 3,000 miles to the Corporate Office here in Maryland, says Zirbel. “We’ve had mostly positive reactions from the community driving by. A lot of them have seen and gotten our message. A lot of them agreeing I’ve spoken to a couple people now.”
PRESS RELEASE
March 20, 2025
“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”
PRESS RELEASE
March 20, 2025
PRESS
March 18, 2025
Fox 6 Milwaukee
When Wayne Hsiung and two of his colleagues from Direct Action Everywhere (DxE) entered Ridglan Farms in the middle of the night in 2017, their mission was to document everything in pictures and video. But that's not all. They removed three beagle puppies from stacked metal cages and - as alarms blared throughout the building - they rushed them into the darkness and fled.
PRESS
March 18, 2025
Fox 6 Milwaukee
PRESS
March 18, 2025
Fox 6 Milwaukee
A factory farm west of Madison that breeds beagle puppies for use in scientific experiments is facing both criminal and disciplinary investigations for mistreatment of animals. Ridglan Farms houses more than 3,200 dogs whose only purpose is to be used in - or sold for - scientific experiments.
PRESS
March 18, 2025
Fox 6 Milwaukee
PRESS
March 16, 2025
Press Democrat
A group of 15 protesters staged demonstrations inside and outside of a Petaluma grocery store Saturday to decry what they say is animal cruelty at chicken farms operated by Petaluma Poultry.
PRESS
March 16, 2025
Press Democrat
PRESS RELEASE
March 15, 2025
The protest spotlighted the zoonotic pathogens found at Petaluma Poultry, including salmonella, campylobacter, antibiotic-resistant Enterococcus, and Clostridium perfringens. Two protestors wore the type of biosecurity suits that are required for investigations and held yellow caution tape in front of the store’s meat section, which contains chickens slaughtered at Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
March 15, 2025
PRESS
March 12, 2025
Sonoma State Star
Following Rosenberg’s March 3 hearing regarding her remaining charges, activists from Direct Action Everywhere gathered on the sidewalk outside the home of Jason Arnold, Perdue Farms’ director of operations, to protest his role in the factory farm industry.
PRESS
March 12, 2025
Sonoma State Star
BLOG
March 6, 2025
We have already begun to develop a large, trained, and coordinated network of chapters across the state, and to create a factory farm map and resource guide that will become the go-to source for information about industrialized animal agriculture in California.
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
June 2, 2025
The Intercept
“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.
TOP PRESS
May 1, 2025
San Francisco Chronicle
Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.
TOP PRESS
October 10, 2024
Vox
In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.
TOP PRESS
October 9, 2024
The Intercept
Videos shared with The Intercept prior to the report’s public release show, among other scenes, lambs with their throats slit hanging upside down and thrashing on the slaughter line; one animal with an internal organ that has been torn inside-out and left dangling behind it as it heads to slaughter; injured lambs being led to slaughter; workers laughing, spanking animals, and engaging in simulated sex acts with nearby machinery as lambs are having their throats slit; and the apparent use of so-called Judas sheep — adult sheep kept alive at the facility and used to lead the young sheep to slaughter.
TOP PRESS
August 30, 2024
San Francisco Chronicle
In dimly lit indoor aisles at Weber Family Farms in Petaluma, hundreds of thousands of white chickens live out their 90 weeks of life. They fly from perch to perch. They dust bathe in the bedding. They nip at water dispensers. They lay egg after egg. And they never leave. These barns are at the heart of a bitter fight that Mike Weber and Samantha Faye are waging for the future of local farming.
TOP PRESS
April 4, 2024
Los Angeles Times
Lewis Bernier, an animal rights activist supporting the initiative, said he has visited several factory farms across the country, documenting inhumane treatment, and one farm in Sonoma County stands out as having “the worst and most systemic animal cruelty that I’ve ever seen.”
BLOG
October 27, 2025
Updates and summaries from Week 7 of the Perdue Rescue Trial
BLOG
October 20, 2025
Updates and summaries from Week 6 of the Perdue Rescue Trial
BLOG
October 13, 2025
Updates and summaries from Week 5 of the Perdue Rescue Trial
BLOG
October 6, 2025
Updates and summaries from Week 4 of the Perdue Rescue Trial
BLOG
September 29, 2025
Updates and summaries from Week 3 of the Perdue Rescue Trial
BLOG
September 22, 2025
Updates and summaries from Week 2 of the Perdue Rescue Trial
BLOG
September 15, 2025
Updates and summaries from Week 1 of the Perdue Rescue Trial
BLOG
September 12, 2025
The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.
BLOG
July 31, 2025
Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.
PRESS RELEASE
July 3, 2020
Activists say proposal for partial divestment doesn’t go far enough
PRESS RELEASE
June 23, 2020
Factory farm investigator alleges improper connections between Smithfield Inc. and Utah Attorney General
PRESS RELEASE
June 5, 2020
Twelve activists now face charges, including felonies, as campaign seeks industry-wide ban
PRESS RELEASE
April 15, 2020
Protesters of Smithfield slaughterhouses and vendors say it undermines the well-being of employees, animals, whistleblowers and the public
PRESS RELEASE
March 5, 2020
Organizers now planning major demonstrations with 1000+ #LetDairyDie activists, calling on supporters nationwide to join
