Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS
March 30, 2025
SF Gate
"I want to know why Trader Joe's is continuing to support Perdue's animal cruelty," said Conrad De Jesus in the release, an Oakland resident who participated in the protest. "They've seen the evidence of sick and injured animals languishing without medical care at Perdue's Petaluma Poultry," De Jesus said. "It's time they cut ties with this awful company."
PRESS
March 30, 2025
SF Gate
PRESS RELEASE
March 29, 2025
“I want to know why Trader Joe’s is continuing to support Perdue’s animal cruelty and endangering consumers,” said Conrad de Jesus, an Oakland resident who participated in the protest. “They’ve seen the evidence of sick and injured animals languishing without medical care at Perdue’s Petaluma Poultry. It’s time they cut ties with this awful company.”
PRESS RELEASE
March 29, 2025
PRESS
March 23, 2025
Press Democrat
A group of protesters from Direct Action Everywhere, a grassroots animal rights organization, over the weekend protested at the Santa Rosa home of Jason Arnold, the director of operations at Perdue Poultry’s Petaluma facility.
PRESS
March 23, 2025
Press Democrat
PRESS RELEASE
March 22, 2025
A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.
PRESS
March 21, 2025
ABC 47 WMDT
DXE is protesting practices they say are taking place at Petaluma Poultry in California, Perdue’s subsidiary. So they traveled over 3,000 miles to the Corporate Office here in Maryland, says Zirbel. “We’ve had mostly positive reactions from the community driving by. A lot of them have seen and gotten our message. A lot of them agreeing I’ve spoken to a couple people now.”
PRESS RELEASE
March 20, 2025
“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”
PRESS RELEASE
March 20, 2025
PRESS
March 18, 2025
Fox 6 Milwaukee
When Wayne Hsiung and two of his colleagues from Direct Action Everywhere (DxE) entered Ridglan Farms in the middle of the night in 2017, their mission was to document everything in pictures and video. But that's not all. They removed three beagle puppies from stacked metal cages and - as alarms blared throughout the building - they rushed them into the darkness and fled.
PRESS
March 18, 2025
Fox 6 Milwaukee
PRESS
March 18, 2025
Fox 6 Milwaukee
A factory farm west of Madison that breeds beagle puppies for use in scientific experiments is facing both criminal and disciplinary investigations for mistreatment of animals. Ridglan Farms houses more than 3,200 dogs whose only purpose is to be used in - or sold for - scientific experiments.
PRESS
March 18, 2025
Fox 6 Milwaukee
PRESS
March 16, 2025
Press Democrat
A group of 15 protesters staged demonstrations inside and outside of a Petaluma grocery store Saturday to decry what they say is animal cruelty at chicken farms operated by Petaluma Poultry.
PRESS
March 16, 2025
Press Democrat
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
TOP PRESS
June 2, 2025
The Intercept
“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.
TOP PRESS
May 1, 2025
San Francisco Chronicle
Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.
TOP PRESS
October 10, 2024
Vox
In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.
BLOG
November 24, 2022
Back in October, DxE's Lead Organizer Almira Tanner spoke at the inaugural AVA Summit. Check out her talk: Building a Mass Movement for Animals.
BLOG
November 7, 2022
Do your homework, get feedback, and find the simple story.
BLOG
September 20, 2022
Today, a coalition of advocacy groups filed an amicus letter to the California Supreme Court in support of this case, written by the First Amendment Coalition and signed by Greenpeace USA, ACLU of Northern California, Amazon Watch, Sierra Club, Center for Biological Diversity, and many more.
BLOG
September 19, 2022
Why is it that 60 years after the Freedom of Speech Movement, we can’t rally more than 200 people to fight for the future of our planet? Why is it that when we’re being faced with injustices like racism, fascism, worker abuse, animal abuse, income inequality, loss of reproductive rights and environmental destruction, one of the most progressive student bodies in the world barely rises up?
BLOG
September 18, 2022
Rose was the sole survivor of all the birds at McCoy’s that day, and amid the tragedy that occurred for the others, Rose’s story offered a glimmer of hope. The fact that her rescue was permitted was proof that they all deserved to be rescued, that even the police knew rescuing them was the right thing to do.
BLOG
September 10, 2022
The systems we have designed for animals are mentally abusive from the very beginning.
BLOG
August 23, 2022
The #SmithfieldTrial is moving to Washington County, Utah because the judge agreed it would be a challenge to find an impartial jury in Beaver County.
BLOG
August 16, 2022
Despite this supposed safeguard, if a local entity wants to take the lives of Canada geese, an application and a verbal statement over the phone grants instant permit approval from the USDA –which killed 26,000 Canada geese last year alone.
BLOG
August 11, 2022
These stories - the story of Smithfield, the story of Lily and Lizzie, and the story of government and industry collusion - are too important to tell for us to just give in to intimidation and bullying.
PRESS RELEASE
July 3, 2020
Activists say proposal for partial divestment doesn’t go far enough
PRESS RELEASE
June 23, 2020
Factory farm investigator alleges improper connections between Smithfield Inc. and Utah Attorney General
PRESS RELEASE
June 5, 2020
Twelve activists now face charges, including felonies, as campaign seeks industry-wide ban
PRESS RELEASE
April 15, 2020
Protesters of Smithfield slaughterhouses and vendors say it undermines the well-being of employees, animals, whistleblowers and the public
PRESS RELEASE
March 5, 2020
Organizers now planning major demonstrations with 1000+ #LetDairyDie activists, calling on supporters nationwide to join
