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PRESS RELEASE

Activists Disrupt Dinner Service at Playa Mill Valley Over Ties to Perdue’s Petaluma Poultry

February 2, 2025

On Saturday evening, animal rights activists disrupted the dinner service at the upscale restaurant Playa Mill Valley in Marin County, asking the restaurant to cut ties with Perdue’s Petaluma Poultry due to documented animal cruelty.

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PRESS RELEASE

Activists Disrupt Dinner Service at Playa Mill Valley Over Ties to Perdue’s Petaluma Poultry

February 2, 2025

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PRESS

Trial Ahead for CA Animal Activist Accused of Trespassing, Theft, Conspiracy

January 30, 2025

Public News Service

An animal activist is speaking out ahead of her trial in May - accused of trespassing, theft and conspiracy after a protest at a poultry slaughterhouse in Northern California.

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PRESS

Trial Ahead for CA Animal Activist Accused of Trespassing, Theft, Conspiracy

January 30, 2025

Public News Service

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PRESS RELEASE

Activists Protest at Home of Perdue Slaughterhouse Director

January 29, 2025

Jason Arnold, Director of Operations for Perdue’s Petaluma Poultry slaughterhouse, ignored activists’ requests for a meeting regarding documented criminal animal cruelty at the slaughterhouse

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PRESS RELEASE

Activists Protest at Home of Perdue Slaughterhouse Director

January 29, 2025

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PRESS

Judge: Let special prosecutor decide if Ridglan Farms committed crimes

January 9, 2025

The Isthmus

“Petitioners have shown that there is probable cause to believe that Ridglan has committed crimes under Wisconsin’s animal cruelty laws, and the district attorney has failed to issue a complaint or commence an investigation into Ridglan’s conduct,” the ruling states. “Based on the entirety of the record, the Court grants Petitioners’ Petition to appoint a special prosecutor.”

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PRESS

Judge: Let special prosecutor decide if Ridglan Farms committed crimes

January 9, 2025

The Isthmus

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BLOG

I Might Go to Prison in 2025. I Need Your Help More Than Ever.

December 29, 2024

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BLOG

I Might Go to Prison in 2025. I Need Your Help More Than Ever.

December 29, 2024

The silver lining of repression is that it gives movements the opportunity to prove how strong they are. While the past year has been hard, I feel incredibly grateful for all of the ways the animal rights movement has grown and persevered.

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PRESS RELEASE

Animal Rights Activists Create Giant “Death for Dinner” Display Outside Oakland Safeway

December 14, 2024

Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.

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PRESS RELEASE

Animal Rights Activists Create Giant “Death for Dinner” Display Outside Oakland Safeway

December 14, 2024

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BLOG

Berkeley’s Measure DD Is a Win for Horses and All Animals

December 12, 2024

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BLOG

Berkeley’s Measure DD Is a Win for Horses and All Animals

December 12, 2024

“Do we have factory farms in Berkeley?” was a common response I got when collecting signatures. I explain that we want to prevent another animal gambling operation from opening up in Golden Gate Fields’ absence. Plus, Berkeley can be the first municipality to ban CAFOs and set a precedent that other places can follow. Berkeley voters understood. They signed the petition, and this November, they voted yes. Measure DD passed with 62% “YES” votes, making history for animal and environmental protection.

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PRESS

Activists Face Harsh Penalties for Exposing Cruelty

December 8, 2024

Sonoma State Star

Rosenberg said she has been openly rescuing animals from abuse and suffering since 2018, and she has helped more than 1,000 animals. This will be the first time she has faced criminal charges. “This is a political prosecution. The Sonoma County District Attorney’s Office wants to protect Perdue’s reputation and make an example of me to stop other people from rescuing animals. Unfortunately for them, it isn’t going to work,” she said.

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PRESS

Activists Face Harsh Penalties for Exposing Cruelty

December 8, 2024

Sonoma State Star

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PRESS

Opinion: Berkeley Can Lead the Way to a Factory Farm-Free Future

December 3, 2024

Berkeleyside

When more people pay attention and take action to stop the devastating impact of CAFOs on animals, the environment and humans, we can correct our misguided path and put ourselves on the right side of history.

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PRESS

Opinion: Berkeley Can Lead the Way to a Factory Farm-Free Future

December 3, 2024

Berkeleyside

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Our Top Press Hits

TOP PRESS

An animal rights activist was in court on criminal charges. Why was the case suddenly dismissed?

January 23, 2022

The Guardian

DxE's investigation of ventilation shutdown is probably the most important investigation in more than a decade, said Justin Marceau, an animal law scholar and professor at the University of Denver.

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TOP PRESS

Compassion Is Not a Crime: Animal Rights Activist Avoids Jail After Conviction for Baby Goat Rescue

December 8, 2021

Democracy Now!

In conversation with host Amy Goodman, DxE investigator Wayne Hsiung asks “Are the living creatures of this Earth property, or are they living creatures that deserve some form of dignity and respect?”

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TOP PRESS

A US activist took a sick goat from a meat farm – now he faces seven years in jail

December 6, 2021

The Guardian

This case is about smashing the myth of benevolent small-scale farms, which may talk of free-range and happy animals, but still ultimately treat animals as property and slaughter them for profit.

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TOP PRESS

Animal rights activists opposed to ‘factory farms’ protest outside Gavin Newsom’s home

September 29, 2021

The Sacramento Bee

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TOP PRESS

Chickens Severely Mistreated At “Humane” California Slaughterhouse, New Video Alleges

September 29, 2021

The Intercept

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TOP PRESS

Berkeley to serve vegan meals at jails, public buildings

July 29, 2021

The Hill

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TOP PRESS

Industry foe charged under Iowa's new food trespassing law

April 8, 2021

ABC News

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TOP PRESS

After Pork Giant Was Exposed for Cruel Killings, the FBI Pursued Its Critics

February 17, 2021

The Intercept

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TOP PRESS

Charges dropped against activist who exposed Iowa hog deaths

January 29, 2021

ABC News

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DxE's Blog

BLOG

Smithfield Trial Juror Speaks Up against New Anti-Rescue Bill in Utah

February 1, 2023

Utah legislators with ties to the Farm Bureau released House Bill 114, “Theft Defense Amendments,” in direct response to the outcome of the Smithfield Trial.

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BLOG

2023 Is Going to Be B.A.D.A.S.S.

January 28, 2023

In the first-ever Bay Area Direct Action Skill Share (B.A.D.A.S.S.), starting March 25, a cross-movement cohort of 100 activists will unite in Oakland for 5 days of intensive direct action training.

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BLOG

Inspiring Stories from 2022, Part 3

January 13, 2023

DxE Korea is unstoppable; disrupting the NBA playoffs gets people talking (and not just about sports); and a landmark verdict for the Right to Rescue

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BLOG

Inspiring Stories from 2022, Part 2

January 11, 2023

Keeping sanctuary animals safe; activists who saved chickens demand a date with the justice system; and Charlie, a piglet whose story touched thousands

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BLOG

Inspiring Stories from 2022, Part 1

January 10, 2023

Read how Dora saved herself, how "No More Factory Farms" was introduced as legislation in California, and why two brand-new activists decided to get loud for animal rights

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BLOG

Not Guilty by Reason of Humanity

December 13, 2022

The feeling of hearing those words “not guilty” after five long years of the uncertainty and judicial bureaucracy was indescribable. But mostly I felt proud. Proud of the jury, our legal team, and Direct Action Everywhere.

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BLOG

Court Update: The #SonomaTrial Is Finally on the Horizon

December 6, 2022

Preliminary hearings finally happened for Rachel and Jon. The prosecution argued that they were "co-conspirators" in the 2018 and 2019 rescues at Sonoma County factory farms. Judge Urioste agreed to send the case to trial on felony charges.

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BLOG

True Crime Stories: I Was Arrested for Filming a Protest

November 30, 2022

Corporations seem more concerned with shielding the practices of their suppliers from the public than with the cruelty and disease documented in those farms. They know that the public would be horrified if they saw the truth. But what these corporations don’t understand is that repression often makes movements stronger. I’m not going to stop talking about what happens to animals, and I’m not going to stop documenting protests.

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BLOG

DxE at the Animal and Vegan Advocacy Summit

November 24, 2022

Back in October, DxE's Lead Organizer Almira Tanner spoke at the inaugural AVA Summit. Check out her talk: Building a Mass Movement for Animals.

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Our Press Releases

PRESS RELEASE

Animal Rights Activists March in Petaluma During Felony Animal Rescue Trial

September 20, 2025

"I believe Zoe did the right thing by taking sick animals to the vet," said Sharon Loren of Penngrove, who joined the march. "Compassion should never be a crime, but it's on trial here in Sonoma County."

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PRESS RELEASE

Felony Animal Rescue Trial Begins

September 15, 2025

Zoe Rosenberg, 23, is charged with felony conspiracy and 3 misdemeanors for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse

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PRESS RELEASE

Animal Rights Activists Stage Large “Boat” in Creative Protest Urging Trader Joe’s to Drop Petaluma Poultry

August 30, 2025

Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.

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PRESS RELEASE

Activists Protest at Homes of Perdue Executives, After Court Denies Temporary Restraining Order

July 26, 2025

Around thirty animal rights activists with Direct Action Everywhere (DxE) held a peaceful protest outside the home of Scott Fitzpatrick, the Live Production Manager for Perdue’s Petaluma Poultry, after Sonoma County Judge Patrick Broderick denied Fitzpatrick’s application for a temporary restraining order on Friday, citing “insufficient evidence.”

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PRESS RELEASE

Second Perdue Foods Executive Sues Animal Rights Group to Stop Public Protests

July 23, 2025

Scott Fitzpatrick, Live Production Manager for national poultry giant Perdue Foods, filed a lawsuit Tuesday to stop public protests by Direct Action Everywhere (DxE) over documented animal cruelty.

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PRESS RELEASE

Activist Charged with Felony Vandalism for Supergluing Hand to Trader Joe's Fridge Protesting Animal Cruelty

July 3, 2025

Ani Kandada superglued down inside Trader Joe's original store in Pasadena asking the retailer to stop selling chickens from Perdue's Petaluma Poultry, just hours after another animal rights activist was arrested for supergluing her hand inside Trader Joe's Headquarters in Monrovia, CA.

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PRESS RELEASE

Activist Arrested After Supergluing Herself at Trader Joe's Headquarters, as Tensions Rise Over Controversial Chicken Supplier

July 3, 2025

Carla Cabral remained superglued to the desk from approximately 10AM to approximately 11AM, while she demanded a meeting with company executives about documented animal cruelty at Trader Joe's chicken supplier, Petaluma Poultry, which is a subsidiary of national agribusiness giant Perdue Foods.

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PRESS RELEASE

VIDEO: Animal Activists Disrupt CA Poultry Federation Board Meeting, Present Award for "Biggest Animal Abuser"

June 10, 2025

Animal rights activists with DxE disrupted multiple events at the Summer Board Meeting of the California Poultry Federation, a trade association representing commercial chicken and turkey producers across the state. Among CPF's twenty board members are three executives from Petaluma Poultry, the California subsidiary of national poultry giant Perdue Foods, where DxE investigators have documented widespread violations of animal cruelty laws since 2018.

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