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Why Ending Factory Farming Would Be a Benefit for All

September 23, 2024

Waging Nonviolence

During this episode of Nonviolence Radio, Stephanie and Michael welcome Cassie King, from Direct Action Everywhere, to talk about our relationship with animals, and more specifically about proposed legislation in California that aims to end factory farming.

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PRESS

Why Ending Factory Farming Would Be a Benefit for All

September 23, 2024

Waging Nonviolence

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BLOG

Believing Is the First Step to Animal Liberation

September 10, 2024

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BLOG

Believing Is the First Step to Animal Liberation

September 10, 2024

If people do not believe that they can change a situation, they will never act to do so. If we do not believe that animal liberation is possible and that we can make it happen, it never will. In fact, animal agriculture and other unjust systems rely on our hopelessness and cynicism.

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TOP PRESS

Sonoma Loves Its Farms. Activists Call Them Factories. Could a Ballot Measure Upend This County?

August 30, 2024

San Francisco Chronicle

In dimly lit indoor aisles at Weber Family Farms in Petaluma, hundreds of thousands of white chickens live out their 90 weeks of life. They fly from perch to perch. They dust bathe in the bedding. They nip at water dispensers. They lay egg after egg. And they never leave. These barns are at the heart of a bitter fight that Mike Weber and Samantha Faye are waging for the future of local farming.

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TOP PRESS

Sonoma Loves Its Farms. Activists Call Them Factories. Could a Ballot Measure Upend This County?

August 30, 2024

San Francisco Chronicle

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PRESS

Sonoma DA Drops Charge against Animal Rescuer Ahead of Trial

August 24, 2024

Davis Vanguard

Another felony burglary count filed against Zoe Rosenberg—an animal rescuer with Direct Action Everywhere (DxE)—was tossed by prosecutors here this last week... “Prosecutors have known the facts of this case for nearly nine months, and they still can’t figure out what to charge,” said Chris Carraway, Rosenberg’s lawyer and a staff attorney at the Animal Activist Legal Defense Project. “It clearly isn’t easy to paint a good Samaritan as a criminal.”

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PRESS

Sonoma DA Drops Charge against Animal Rescuer Ahead of Trial

August 24, 2024

Davis Vanguard

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PRESS

Measure DD Sets Out to End Concentrated Animal Feeding Operations in Berkeley

August 23, 2024

Daily Californian

Mayoral candidate Kate Harrison as well as Berkeley labor commissioner Avery Arbaugh also expressed support for the measure. “I support it as a common sense, human health piece of policy,” Arbaugh said. “Also, as an environmental and ethical policy when it comes to both our treatment of the animals and treatment of the environment.”

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PRESS

Measure DD Sets Out to End Concentrated Animal Feeding Operations in Berkeley

August 23, 2024

Daily Californian

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PRESS

Chef Tyler Florence Distances from Poultry Farm and Animal-Rights Heat

August 22, 2024

SF Examiner

Direct Action Everywhere, which claims it has documented animal mistreatment by Petaluma Poultry, took credit for leading a pressure campaign targeting Florence. The group said activists disrupted Florence’s American Grill Book tour at seven stops in San Francisco, Corte Madera, Palo Alto, New York City, Atlanta, Ridgewood, N.J. and Greenville, S.C.

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PRESS

Chef Tyler Florence Distances from Poultry Farm and Animal-Rights Heat

August 22, 2024

SF Examiner

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PRESS RELEASE

Prosecutors Concede Evidence Doesn’t Support Felony in Animal Rescue Case

August 20, 2024

Charges to be Dismissed for Third Time in Perdue Chicken Rescue Case

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PRESS RELEASE

Prosecutors Concede Evidence Doesn’t Support Felony in Animal Rescue Case

August 20, 2024

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PRESS RELEASE

Food Network Chef Tyler Florence Cuts Ties with Perdue’s Petaluma Poultry, Following Repeated Protests

August 15, 2024

Animal rights activists with Direct Action Everywhere disrupted Florence at events across the country in recent months calling for the move

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PRESS RELEASE

Food Network Chef Tyler Florence Cuts Ties with Perdue’s Petaluma Poultry, Following Repeated Protests

August 15, 2024

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PRESS RELEASE

Activists Disrupt Food Network Chef Tyler Florence’s Restaurant, Over Ties to Perdue’s Petaluma Poultry

July 20, 2024

On Saturday evening, animal rights activists protested inside and outside of Miller & Lux, an upscale steakhouse in Mission Bay that is owned by celebrity chef Tyler Florence. The protesters were calling on Florence to cut ties with Perdue’s Petaluma Poultry. They marched and chanted through the restaurant, holding signs that read “Drop Petaluma Poultry” and “Stop Supporting Perdue’s Petaluma Poultry’s Criminal Animal Abuse.”

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PRESS RELEASE

Activists Disrupt Food Network Chef Tyler Florence’s Restaurant, Over Ties to Perdue’s Petaluma Poultry

July 20, 2024

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Our Top Press Hits

TOP PRESS

‘Baywatch’s’ Alexandra Paul on Trial; Video Shows ‘Open Rescue’ of Foster Farms Chickens

March 9, 2023

LA Times

“We published this video within an hour with both my name and Alicia Santurio’s name attached to it because we believe what we’re doing is legal and morally right,” Paul said in an interview with The Times.

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TOP PRESS

Opinion: Rescuing Farm Animals from Cruelty Should Be Legal

February 14, 2023

New York Times

In any context other than factory farming, treating animals the way we see chickens treated in the Foster Farms slaughterhouse videos would be considered blatant cruelty. Many would also consider it cruel to stand by while someone else handled animals this way. “If there’s someone in my neighborhood watching me boil birds alive, we’d say this is monstrous behavior,” Wayne Hsiung, a founder of DxE, told me.

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TOP PRESS

I Snuck into a California Slaughterhouse to Film How They Kill Pigs. It Was Horrifying

February 9, 2023

San Francisco Chronicle

The message the pigs conveyed in the gas chamber footage is clear: They are in extreme pain, and they want to live. You don’t need the Agriculture Department to tell you that. You can see and hear it for yourself.

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TOP PRESS

Opinion: Spy Cams Show What the Pork Industry Tries to Hide

February 2, 2023

New York Times

“It was horrible cruelty to the pigs inside the chambers,” Jim Reynolds told me. “It’s a violation of federal law.” Reynolds is one of 90 veterinarians who signed an open letter saying that the process shown in the videos probably violates federal law on humane slaughter.

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TOP PRESS

Spy Cams Reveal the Grim Reality of Slaughterhouse Gas Chambers

January 18, 2023

Wired

Animal rights activists have captured the first hidden-camera video from inside a carbon dioxide “stunning chamber” in a US meatpacking plant.

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TOP PRESS

What Is an Animal’s Life Worth?

October 25, 2022

Vox

The pigs’ essentially zero value is baked into the meat industry’s business model... 15 percent of piglets die before they’re finished weaning. The pork industry may slaughter over 125 million pigs a year, but they breed far more, knowing many will die from disease and injury.

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TOP PRESS

I Did Not Steal Two Piglets. I Saved Them. A Jury Agreed.

October 18, 2022

New York Times

During the closing statements in the trial, in which I represented myself, I told jurors that a not-guilty verdict would encourage corporations to treat animals under their care with more compassion and make governments more open to animal cruelty complaints.

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TOP PRESS

Right to Rescue: Jury Acquits Animal Rights Activists Who Saved Piglets at Smithfield Factory Farm

October 11, 2022

Democracy Now!

In a major victory for animal rights, a jury in Utah has acquitted two animal rights activists who each faced up to five and a half years of prison time for rescuing two sick piglets from Smithfield’s Circle Four Farms, one of the world’s largest pig farms.

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TOP PRESS

Activists Acquitted in Trial for Taking Piglets from Smithfield Foods

October 8, 2022

The Intercept

“Whenever I think about the condition Lily was in and the desperation we felt when we saw her there, struggling and so small and so sick, a little baby in such a horrible, awful, brutal place,” Hsiung said in a video posted to Instagram, “we just wanted to get her out.” Animal rescue “is not the worst part of us as human beings. It’s the best of us.”

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DxE's Blog

BLOG

DxE at the Animal and Vegan Advocacy Summit

November 24, 2022

Back in October, DxE's Lead Organizer Almira Tanner spoke at the inaugural AVA Summit. Check out her talk: Building a Mass Movement for Animals.

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BLOG

Three Lessons from the Smithfield Trial

November 7, 2022

Do your homework, get feedback, and find the simple story.

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BLOG

Social justice organizations unite to fight devastating ruling on California’s anti-SLAPP statute

September 20, 2022

Today, a coalition of advocacy groups filed an amicus letter to the California Supreme Court in support of this case, written by the First Amendment Coalition and signed by Greenpeace USA, ACLU of Northern California, Amazon Watch, Sierra Club, Center for Biological Diversity, and many more.

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BLOG

Rise Up, Berkeley

September 19, 2022

Why is it that 60 years after the Freedom of Speech Movement, we can’t rally more than 200 people to fight for the future of our planet? Why is it that when we’re being faced with injustices like racism, fascism, worker abuse, animal abuse, income inequality, loss of reproductive rights and environmental destruction, one of the most progressive student bodies in the world barely rises up?

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BLOG

The History and Future of Rose’s Law: Animal Bill of Rights

September 18, 2022

Rose was the sole survivor of all the birds at McCoy’s that day, and amid the tragedy that occurred for the others, Rose’s story offered a glimmer of hope. The fact that her rescue was permitted was proof that they all deserved to be rescued, that even the police knew rescuing them was the right thing to do.

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BLOG

We're Driving Animals Mad

September 10, 2022

The systems we have designed for animals are mentally abusive from the very beginning.

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BLOG

DxE Wins Motion for New Jury and Trial Location

August 23, 2022

The #SmithfieldTrial is moving to Washington County, Utah because the judge agreed it would be a challenge to find an impartial jury in Beaver County.

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BLOG

Calling Foul on Culling Waterfowl

August 16, 2022

Despite this supposed safeguard, if a local entity wants to take the lives of Canada geese, an application and a verbal statement over the phone grants instant permit approval from the USDA –which killed 26,000 Canada geese last year alone.

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BLOG

Ag-gag may be overturned, but the industry is still desperately trying to hide the truth.

August 11, 2022

These stories - the story of Smithfield, the story of Lily and Lizzie, and the story of government and industry collusion - are too important to tell for us to just give in to intimidation and bullying.

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Our Press Releases

PRESS RELEASE

Animal Rights Activists March in Petaluma During Felony Animal Rescue Trial

September 20, 2025

"I believe Zoe did the right thing by taking sick animals to the vet," said Sharon Loren of Penngrove, who joined the march. "Compassion should never be a crime, but it's on trial here in Sonoma County."

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PRESS RELEASE

Felony Animal Rescue Trial Begins

September 15, 2025

Zoe Rosenberg, 23, is charged with felony conspiracy and 3 misdemeanors for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse

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PRESS RELEASE

Animal Rights Activists Stage Large “Boat” in Creative Protest Urging Trader Joe’s to Drop Petaluma Poultry

August 30, 2025

Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.

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PRESS RELEASE

Activists Protest at Homes of Perdue Executives, After Court Denies Temporary Restraining Order

July 26, 2025

Around thirty animal rights activists with Direct Action Everywhere (DxE) held a peaceful protest outside the home of Scott Fitzpatrick, the Live Production Manager for Perdue’s Petaluma Poultry, after Sonoma County Judge Patrick Broderick denied Fitzpatrick’s application for a temporary restraining order on Friday, citing “insufficient evidence.”

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PRESS RELEASE

Second Perdue Foods Executive Sues Animal Rights Group to Stop Public Protests

July 23, 2025

Scott Fitzpatrick, Live Production Manager for national poultry giant Perdue Foods, filed a lawsuit Tuesday to stop public protests by Direct Action Everywhere (DxE) over documented animal cruelty.

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PRESS RELEASE

Activist Charged with Felony Vandalism for Supergluing Hand to Trader Joe's Fridge Protesting Animal Cruelty

July 3, 2025

Ani Kandada superglued down inside Trader Joe's original store in Pasadena asking the retailer to stop selling chickens from Perdue's Petaluma Poultry, just hours after another animal rights activist was arrested for supergluing her hand inside Trader Joe's Headquarters in Monrovia, CA.

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PRESS RELEASE

Activist Arrested After Supergluing Herself at Trader Joe's Headquarters, as Tensions Rise Over Controversial Chicken Supplier

July 3, 2025

Carla Cabral remained superglued to the desk from approximately 10AM to approximately 11AM, while she demanded a meeting with company executives about documented animal cruelty at Trader Joe's chicken supplier, Petaluma Poultry, which is a subsidiary of national agribusiness giant Perdue Foods.

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PRESS RELEASE

VIDEO: Animal Activists Disrupt CA Poultry Federation Board Meeting, Present Award for "Biggest Animal Abuser"

June 10, 2025

Animal rights activists with DxE disrupted multiple events at the Summer Board Meeting of the California Poultry Federation, a trade association representing commercial chicken and turkey producers across the state. Among CPF's twenty board members are three executives from Petaluma Poultry, the California subsidiary of national poultry giant Perdue Foods, where DxE investigators have documented widespread violations of animal cruelty laws since 2018.

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