Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
BLOG
April 29, 2024
My findings show that “No Antibiotics Ever” just means that the chickens are still experiencing severe infection but they aren’t receiving the medication they desperately need. In one barn at a Petaluma Poultry factory farm in Santa Rosa, more than 10% of the chickens died by the time they reached 5 weeks. That is more than double the accepted industry mortality rate.
PRESS
April 29, 2024
Daily Californian
“The Associated Students of the University of California has recognized that nonhuman animals are sentient beings,” the resolution reads. “The act of investigating conditions of commercial animal operations and exposing abuses to the public and law enforcement is in the interests of both those individual animals and the public that cares about them.”
PRESS
April 29, 2024
Daily Californian
PRESS
April 19, 2024
Daily Californian
“I would say animal rights are the moral blindspot of our generation,” [ALDF co-director Taj] Uppal said. “Once we recognize that we can say, ‘Okay, this entire system is harmful — let’s transition to something that’s better and more ethical.’ ”
PRESS
April 19, 2024
Daily Californian
PRESS
April 18, 2024
Isthmus
The petition from [Wayne] Hsiung and Dane4Dogs, later amended to include more supporting testimonials from veterinarians and animal welfare groups, argues that the appointment of a special prosecutor is warranted “because of Ridglan Farms’ ongoing, flagrant criminal conduct; because the welfare of thousands of beagle victims depends upon it; and because the interests of justice and the rule of law require that no one, even a corporation in a powerful industry, is above the law.”
PRESS
April 18, 2024
Isthmus
PRESS
April 17, 2024
Press Democrat
When I rescued two neglected ducks from the Reichardt factory farm in Petaluma last year, I was arrested on felonies and called a terrorist. When Santa Rosa firefighters rescued ducklings from a storm drain, they were celebrated (“Santa Rosa firefighters save ducklings from storm drain,” pressdemocrat.com).
PRESS
April 4, 2024
Isthmus
Madison-based nonprofit Dane4Dogs and [former defendant] Wayne Hsiung... filed a petition to appoint a special prosecutor to charge the facility, Ridglan Farms, for what they said were violations of Wisconsin laws against animal abuse. “The facts presented in this petition…would unquestionably be criminal animal abuse if undertaken by an ordinary citizen,” reads the petition. “The question facing this court is whether, after years of governmental inaction, corporations also will be held accountable to the law.”
TOP PRESS
April 4, 2024
Los Angeles Times
Lewis Bernier, an animal rights activist supporting the initiative, said he has visited several factory farms across the country, documenting inhumane treatment, and one farm in Sonoma County stands out as having “the worst and most systemic animal cruelty that I’ve ever seen.”
TOP PRESS
April 4, 2024
Los Angeles Times
PRESS
March 28, 2024
Plant Based News
“Sonoma County is a beautiful place with strong values around protecting animals and the environment. Unfortunately, dozens of factory farms are operating counter to the public’s values,” DxE communications lead Cassie King told Plant Based News (PBN). “Now, ordinary people are uniting and utilizing a form of direct democracy to end factory farming in Sonoma County.”
PRESS
March 28, 2024
Plant Based News
PRESS
March 27, 2024
Press Democrat
“Our key volunteers are all local,” [supporter Kristina] Garfinkel said. “As a local myself, this is such an important issue. I’m from Santa Rosa. I drive by these CAFOs every day and smell the air. We do have support from other regional partners. CAFOs are a ubiquitous problem, so of course it will draw interest from other groups.”
PRESS
March 27, 2024
Press Democrat
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
TOP PRESS
June 2, 2025
The Intercept
“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.
TOP PRESS
May 1, 2025
San Francisco Chronicle
Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.
TOP PRESS
October 10, 2024
Vox
In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.
BLOG
January 25, 2021
BLOG
January 19, 2021
We’ve been hovering around this 150 number for a while now in the SF Bay Area chapter, and we know we have to grow past this, so we set off to figure out how to break Dunbar’s number.
BLOG
September 11, 2020
BLOG
August 27, 2020
BLOG
August 14, 2020
The diseases suffered by Nina and her species never should have existed. Now, they threaten us all -- but her story should give us hope.
BLOG
June 29, 2020
Workers forced to kill thousands of pigs with extreme heat and steam
PRESS RELEASE
September 20, 2025
"I believe Zoe did the right thing by taking sick animals to the vet," said Sharon Loren of Penngrove, who joined the march. "Compassion should never be a crime, but it's on trial here in Sonoma County."
PRESS RELEASE
September 15, 2025
Zoe Rosenberg, 23, is charged with felony conspiracy and 3 misdemeanors for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
August 30, 2025
Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry
PRESS RELEASE
August 16, 2025
Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.
PRESS RELEASE
July 26, 2025
Around thirty animal rights activists with Direct Action Everywhere (DxE) held a peaceful protest outside the home of Scott Fitzpatrick, the Live Production Manager for Perdue’s Petaluma Poultry, after Sonoma County Judge Patrick Broderick denied Fitzpatrick’s application for a temporary restraining order on Friday, citing “insufficient evidence.”
PRESS RELEASE
July 23, 2025
Scott Fitzpatrick, Live Production Manager for national poultry giant Perdue Foods, filed a lawsuit Tuesday to stop public protests by Direct Action Everywhere (DxE) over documented animal cruelty.
PRESS RELEASE
July 3, 2025
Ani Kandada superglued down inside Trader Joe's original store in Pasadena asking the retailer to stop selling chickens from Perdue's Petaluma Poultry, just hours after another animal rights activist was arrested for supergluing her hand inside Trader Joe's Headquarters in Monrovia, CA.
PRESS RELEASE
July 3, 2025
Carla Cabral remained superglued to the desk from approximately 10AM to approximately 11AM, while she demanded a meeting with company executives about documented animal cruelty at Trader Joe's chicken supplier, Petaluma Poultry, which is a subsidiary of national agribusiness giant Perdue Foods.
PRESS RELEASE
June 10, 2025
Animal rights activists with DxE disrupted multiple events at the Summer Board Meeting of the California Poultry Federation, a trade association representing commercial chicken and turkey producers across the state. Among CPF's twenty board members are three executives from Petaluma Poultry, the California subsidiary of national poultry giant Perdue Foods, where DxE investigators have documented widespread violations of animal cruelty laws since 2018.
