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Activists Target Petaluma Poultry

June 14, 2023

NorCal Public Media

"As somebody who has a disability myself," Rosenberg said. "I can't imagine what it's like to be an animal who's sick and disabled on the floor of one of these factory farms fighting for food and water, and so I wanna get those animals out and get them the care that they deserve."

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PRESS

Activists Target Petaluma Poultry

June 14, 2023

NorCal Public Media

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PRESS

Bay Area Activist Group Back at Petaluma Poultry Facility, Removes 18 Chickens It Says Reflect Cruel Conditions

June 13, 2023

Press Democrat

Representatives of Direct Action Everywhere, which claimed responsibility for the actions on social media Tuesday, made off with 18 chickens. Their actions, the latest in a series of similar events, are being investigated.

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PRESS

Bay Area Activist Group Back at Petaluma Poultry Facility, Removes 18 Chickens It Says Reflect Cruel Conditions

June 13, 2023

Press Democrat

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PRESS

Animal Rights Activists, Dressed as Factory Workers, Take Chickens from Petaluma Poultry Facility

June 13, 2023

KTVU Fox Bay Area

The group said there have been documented instances of "birds collapsed on the floor or stuck on their backs and unable to walk to food or water, left to slowly starve to death; birds with splayed legs; birds with open wounds."

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PRESS

Animal Rights Activists, Dressed as Factory Workers, Take Chickens from Petaluma Poultry Facility

June 13, 2023

KTVU Fox Bay Area

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PRESS RELEASE

Waves of People Rescue Sick Animals from Perdue's Petaluma Poultry Slaughterhouse, Following an Investigation Finding Rampant Abuse and Disease

June 13, 2023

Hundreds are gathered outside the slaughterhouse calling on the Sonoma County District Attorney to prosecute Petaluma Poultry for documented criminal animal cruelty and infectious diseases that are endangering public health

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PRESS RELEASE

Waves of People Rescue Sick Animals from Perdue's Petaluma Poultry Slaughterhouse, Following an Investigation Finding Rampant Abuse and Disease

June 13, 2023

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PRESS

Animal Liberation Marchers 'Rescue' 4 Mice and a Betta Fish From Pet Store

June 10, 2023

SF Gate

The activists said the live mice are typically sold to be fed to predators, while betta fish come from breeding factories.

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PRESS

Animal Liberation Marchers 'Rescue' 4 Mice and a Betta Fish From Pet Store

June 10, 2023

SF Gate

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PRESS RELEASE

Mice and Fish Rescued from Petco During Animal Liberation March in San Francisco

June 10, 2023

While hundreds rallied in support of the right to rescue animals from abuse, a few activists delivered “feeder” mice and suffering betta fish to safety.

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PRESS RELEASE

Mice and Fish Rescued from Petco During Animal Liberation March in San Francisco

June 10, 2023

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BLOG

A Letter to the Editor Re: "Churchill Downs to Cease Racing as It Investigates Deaths of Horses"

June 5, 2023

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BLOG

A Letter to the Editor Re: "Churchill Downs to Cease Racing as It Investigates Deaths of Horses"

June 5, 2023

Your story on the shutdown of the Kentucky Derby racetrack failed to provide important context: the growing worldwide movement to abolish horseracing.

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PRESS

Bay Area Animal Activists Call for Golden Gate Fields to Shut Down after Horse Deaths

June 3, 2023

ABC7 News

"[Horses being killed is] just inherent to the industry. These horses are bred for racing, they're fed for racing, they're drugged for racing. Everything about the way that they're raised is for profit, not for their well-being," Cassie King said.

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PRESS

Bay Area Animal Activists Call for Golden Gate Fields to Shut Down after Horse Deaths

June 3, 2023

ABC7 News

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PRESS RELEASE

Trial Finally Scheduled for Animal Rights Activists Facing Felonies for Rescues in Sonoma County

May 31, 2023

Recent similar trials in St. George, UT and Merced, CA resulted in groundbreaking acquittals for open rescuers.

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PRESS RELEASE

Trial Finally Scheduled for Animal Rights Activists Facing Felonies for Rescues in Sonoma County

May 31, 2023

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Our Top Press Hits

TOP PRESS

The Giant Loophole that Lets Big Dairy Keep Baby Cows in Solitary Confinement

March 5, 2026

Vox

DxE filmed Grimmius’s operations using drone cameras, documenting many of the grim realities ubiquitous in the mass production of animals for food: calves being handled roughly, hit, and pushed to the ground. But perhaps most remarkably, the footage offers a rare view of what is arguably the most overlooked form of extreme confinement of farmed animals in the US.

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TOP PRESS

California Activist Gets Jail Time for Taking Chickens from Perdue Farms Plant

December 4, 2025

The Associated Press

Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.

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TOP PRESS

UC Berkeley Animal Rights Activist to Serve Jail Time After ‘Chicken Rescue’ Conviction

December 3, 2025

San Francisco Chronicle

“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.

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TOP PRESS

She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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DxE's Blog

BLOG

The largest pig slaughterhouse in California is shutting down.

July 2, 2022

Here's what this could mean.

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BLOG

Activists display massive 100 foot banner on overpass calling on Golden Gate Fields to shut down

June 25, 2022

The protest occurred after yet another horse was killed at the horse racing track that spans Berkeley and Albany.

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BLOG

DxE activists talk with Senator Cory Booker about upcoming Smithfield trial

June 25, 2022

Senator Booker spoke about the need for nonviolent direct action and for "not being spectators in democracy!"

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BLOG

As Farmer John Slaughterhouse Closes, Our Work Must Continue

June 14, 2022

As happy as I am to see Smithfield leave California, they should not be allowed to simply cut and run. They must adequately compensate their workers, provide appropriate care for their pigs, and clean up the damage done to the surrounding community and to the L.A. river.

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BLOG

Tulare County Dairy Farms Are Poisoning Latino Communities

May 20, 2022

Over the last few decades, the Central Valley of California has become plagued by the crisis of dirty drinking water contaminated with nitrates. Latino communities have been disproportionately affected. In the heart of the valley lies Tulare County, a majority Latino district and the largest dairy producing county in the nation.

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BLOG

The Case for Systemic Change

May 5, 2022

This is a response to a recent study by Faunalytics regarding the impacts of protest on diet change.

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BLOG

Glue, Chains, and Guts: A Recipe for Virality

April 14, 2022

High profile sporting events pose a significant opportunity to get eyeballs on a topic– if one is bold enough to risk criminal charges and bodily harm. And it's a tactic that has been used throughout history.

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BLOG

5 Tips for Time Management and Organization

February 2, 2022

Tip #1: You need an organizational system that you understand and use every day.

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BLOG

Stories to Inspire Part 3

January 8, 2022

These stories first appeared in a series of emails sent to DxE supporters in a countdown to 2022. The stories recap some of our biggest achievements in 2021, and also shine a light on some of the little details that don’t usually get the appreciation they deserve. We hope you find them as inspiring as we do.

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Our Press Releases

PRESS RELEASE

VIDEO: Activists Protest Petco for Selling Live Animals as Campaign Grows to Ban Retail Animal Sales

June 20, 2026

With Bay Area cities moving to ban the retail sale of animals, animal rights activists with Direct Action Everywhere (DxE) are turning up the pressure on one of the Bay’s biggest pet retailers: Petco. Dozens of activists with DxE, PETA, and other groups protested inside and outside Petco in San Mateo Saturday afternoon.

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PRESS RELEASE

VIDEO: Activists Protest Merck For Purchasing Dogs for Animal Testing From Notorious Ridglan Farms

June 12, 2026

Dozens of animal rights activists protested outside biopharmaceutical giant Merck’s West Coast headquarters on Friday, condemning the company’s recent purchase of beagles for animal testing from Ridglan Farms, a notorious dog breeding facility near Madison, Wisconsin that has made national headlines in recent months.

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PRESS RELEASE

VIDEO: Activists Protest Stanislaus County DA, Urging Prosecution of Calf Ranch for Animal Cruelty

June 2, 2026

Terry Seese, the Chief of the DA’s Bureau of Investigation, came to speak to the advocates. He took the letter and confirmed the DA’s office is aware of the footage taken at Agresti Calf Ranch, but deflected responsibility onto the Sheriff’s office, which has not made a referral.

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PRESS RELEASE

VIDEO: Activists Protest Petco to Demand End of All Animal Sales

May 17, 2026

Following San Francisco Animal Commission’s vote to recommend a ban on the retail sale of animals, advocates rallied in San Francisco to bring attention to cruelty of the exotic pet trade

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PRESS RELEASE

Activists Hold Vigil for Calves After Investigation Exposes Illegal Animal Cruelty

May 16, 2026

Activists gathered peacefully on public property by the calf ranch to bear witness to the calves and called on authorities to take action to protect these vulnerable animals. Stanislaus County Sheriff’s deputies were already present when activists arrived and warned them not to trespass.

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PRESS RELEASE

Calves Kicked, Violently Handled at Clover Sonoma-Linked Calf Ranch, Drone Footage Reveals

May 12, 2026

New footage showing illegal animal cruelty at a Clover Sonoma-linked calf ranch was published today at FactoryFarmWatch.org. The footage, which was obtained via drone at Agresti Calf Ranch in Stanislaus County, shows calves being kicked in the face, yanked by their tails, and disbudded with hot irons until they collapse in pain.

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PRESS RELEASE

VIDEO: Activists Protest Whole Foods Over Goat Milk Supplier Cruelty, Felony Charges Against Rescuers

May 2, 2026

“Whole Foods presents itself as an ethical retailer, but it continues to sell milk connected to serious animal welfare concerns,” said Madhu Anderson, who organized the protest. “We’re asking them to take responsibility for what’s happening in their supply chain.”

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PRESS RELEASE

VIDEO: Activists Protest at Meyenberg Goat Milk Plant, After Prosecution of Animal Cruelty Investigators

April 11, 2026

Protesters at the Meyenberg plant held signs reading “Meyenberg Lies, Animals Die” and “Compassion Is Not a Crime.” Two of the defendants were present and spoke out about the cruelty they documented at Vera Goat Dairy.

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PRESS RELEASE

Four People Charged with Felony Grand Theft for Rescuing Sick Goats from Whole Foods-Supplying Goat Dairy

March 25, 2026

Four activists have been charged with felony grand theft by the Kings County District Attorney following the open rescue of two sick baby goats from Vera Goat Dairy in Stratford last May. Vera is a 9,000-goat operation that supplies the nation's largest goat milk producer, Meyenberg.

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