Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS RELEASE
January 21, 2023
Saturday’s Bay Area demonstration was a nonviolent disruption of Sprouts Farmers Market, recreating DxE’s first-ever action but with a far larger assemblage than the seven activists who participated in 2013. As at the original action, activists delivered a slam poem describing how farm animals live and die while standing in the store’s “meat” section.
PRESS RELEASE
January 21, 2023
PRESS
January 20, 2023
Fox 13 Salt Lake City
"That's what the Utah State Legislature is trying to criminalize, rescuing and saving animals who are in need of care. That's something that any compassionate person should be able to act on," said Jeremy Beckham with the Utah Animal Rights Coalition.
PRESS
January 20, 2023
Fox 13 Salt Lake City
PRESS
January 20, 2023
St George News
“It felt there was so much being hidden and suppressed,” a juror named Jill said. “That was a turning point for me when the prosecution shut down any mention of animal cruelty.”
PRESS
January 20, 2023
St George News
PRESS
January 19, 2023
San Francisco Standard
Activists maintain the company is violating the Humane Slaughter Act, a federal law that aims to decrease the suffering of livestock during slaughter. While the footage was projected onto the Costco Wholesale store, audio played of the pigs screaming through speakers across the street.
PRESS
January 19, 2023
San Francisco Standard
PRESS
January 18, 2023
KTVU/Fox 2
About two dozen protesters held signs to draw attention to the practice. They said the pigs suffer for several minutes before they die.
PRESS
January 18, 2023
KTVU/Fox 2
PRESS RELEASE
January 18, 2023
Investigator Raven Deerbrook recorded over 16 hours of footage from multiple angles, which shows pigs screaming, gasping, thrashing violently and trying to escape as they descend into the pit of CO2 gas. Former federal prosecutor Bonnie Klapper reviewed the video and determined that use of these devices on pigs violates federal law.
PRESS RELEASE
January 18, 2023
TOP PRESS
January 18, 2023
Wired
Animal rights activists have captured the first hidden-camera video from inside a carbon dioxide “stunning chamber” in a US meatpacking plant.
TOP PRESS
January 18, 2023
Wired
BLOG
January 13, 2023
DxE Korea is unstoppable; disrupting the NBA playoffs gets people talking (and not just about sports); and a landmark verdict for the Right to Rescue
PRESS
January 13, 2023
ABC 24
Rosenberg was protesting Timberwolves owner Glen Taylor, whose factory farm, Rembrandt Enterprises, roasted birds alive in a mass kill method called “ventilation shutdown plus” after an avian flu outbreak.
PRESS
January 13, 2023
ABC 24
TOP PRESS
December 4, 2025
The Associated Press
Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.
TOP PRESS
December 3, 2025
San Francisco Chronicle
“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
TOP PRESS
June 3, 2025
Wired Magazine
Hundreds of emails and internal documents reviewed by WIRED reveal top lobbyists and representatives of America’s agricultural industry led a persistent and often covert campaign to surveil, discredit, and suppress animal rights organizations for nearly a decade, while relying on corporate spies to infiltrate meetings and functionally serve as an informant for the FBI.
BLOG
October 6, 2025
Updates and summaries from Week 4 of the Perdue Rescue Trial
BLOG
September 29, 2025
Updates and summaries from Week 3 of the Perdue Rescue Trial
BLOG
September 22, 2025
Updates and summaries from Week 2 of the Perdue Rescue Trial
BLOG
September 15, 2025
Updates and summaries from Week 1 of the Perdue Rescue Trial
BLOG
September 12, 2025
The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.
BLOG
July 31, 2025
Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.
BLOG
July 25, 2025
Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.
BLOG
July 9, 2025
Judge Gnoss’s ruling is simply another disturbing reminder that our legal system values money over living, breathing beings with personalities, thoughts and feelings.
BLOG
July 6, 2025
From daring rescues and major investigations to powerful protests, media coverage, and critical courtroom battles, we’ve been pushing the fight for animal liberation forward. Here’s a look at what we made happen this past quarter.
PRESS RELEASE
December 17, 2025
A representative for Governor Newsom’s office spoke with the activists rallying today and said the governor is aware of the petition and looking into it. She said, “We hope she’s ok,” acknowledging the danger Ms. Rosenberg faces in jail.
PRESS RELEASE
December 13, 2025
Zoe Rosenberg is jailed in Sonoma County Main Adult Detention Facility after being sentenced last week to 90 days in jail for rescuing four suffering chickens from Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
December 6, 2025
Demonstrators urged the grocery chain to cut ties with Perdue’s Petaluma Poultry, with placards showing recent conditions of Petaluma Poultry operations
PRESS RELEASE
December 3, 2025
Today, animal rescuer Zoe Rosenberg was sentenced to 90 days in custody for saving four chickens from Perdue’s Petaluma Poultry slaughterhouse. She will become eligible for jail alternatives for the final 60 days of her sentence.
PRESS RELEASE
November 24, 2025
Oscar-winning actor Joaquin Phoenix is urging the Sonoma County District Attorney to prosecute animal cruelty at Perdue’s Petaluma Poultry slaughterhouse, after her office has ignored repeated reports of documented animal cruelty at the company’s factory farms and slaughterhouse.
PRESS RELEASE
November 8, 2025
DxE is calling for Petaluma Poultry to be prosecuted for scalding birds alive, citing that California’s animal cruelty law prohibits inflicting unnecessary cruelty on an animal.
PRESS RELEASE
November 5, 2025
Zoe Rosenberg spoke at the AG’s Office on Wednesday, saying, “Sonoma County’s District Attorney’s Office is not doing anything to address the criminal animal cruelty. Instead, they spent the last two years prosecuting me.”
PRESS RELEASE
October 29, 2025
At trial, the court severely limited what the jury was able to know about these prior findings at Petaluma Poultry, despite the fact that they heavily influenced Ms. Rosenberg’s belief that rescue was necessary.
PRESS RELEASE
September 20, 2025
"I believe Zoe did the right thing by taking sick animals to the vet," said Sharon Loren of Penngrove, who joined the march. "Compassion should never be a crime, but it's on trial here in Sonoma County."
