Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS RELEASE
May 4, 2025
Direct Action Everywhere activists protest dozens of Trader Joe’s stores across the country asking the retailer to cut ties with Perdue’s California subsidiary, Petaluma Poultry, given documented animal abuse
PRESS RELEASE
May 4, 2025
PRESS
May 2, 2025
Press Democrat
The billboard, which went up in April along southbound Highway 101 near the East Washington Street exit in Petaluma, features an illustration of Zoe Rosenberg holding a chicken accompanied by the text: “Should she go to prison for rescuing a chicken?”
PRESS
May 2, 2025
Press Democrat
PRESS
May 2, 2025
KCRA 3
In one video shared by Direct Action Everywhere, Rosenberg is seen crouching on dirt while holding a chicken with another chicken lying in front of her. It is not the first time Rosenberg has participated in what she and Berkeley-based organization Direct Action Everywhere call an "open rescue." Before taking the chickens, Direct Action Everywhere investigated Petaluma Poultry, and Rosenberg said she tried to report animal abuse to Sonoma County law enforcement.
PRESS
May 2, 2025
KCRA 3
TOP PRESS
May 1, 2025
San Francisco Chronicle
Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.
TOP PRESS
May 1, 2025
San Francisco Chronicle
PRESS
April 18, 2025
Our Hen House
Despite facing harsh pretrial conditions, including an ankle monitor and travel restrictions, Zoe remains steadfast in her commitment to the power of open rescue and animal rights activism.
PRESS
April 18, 2025
Our Hen House
BLOG
April 17, 2025
The resistance of 2025 might not look like the resistance of 2017. That’s okay. In fact, sociologist Doug McAdam has demonstrated that tactical innovation was critical for the continued success of the civil rights movement. As organizers introduced new tactics, movement activity (‘insurgency’) rose dramatically.
BLOG
April 5, 2025
Perdue's legal complaint is riddled with false accusations meant to malign nonviolent activists and keep the attention off its abuse of animals.
PRESS
April 4, 2025
Press Democrat
Agribusiness giant Perdue Foods and a director of operations at one of the company’s brands, Petaluma Poultry, have filed an injunction against the animal rights group Direct Action Everywhere seeking to protect the executive from what they allege is “a campaign of terror.”
PRESS
April 4, 2025
Press Democrat
PRESS
March 30, 2025
SF Gate
"I want to know why Trader Joe's is continuing to support Perdue's animal cruelty," said Conrad De Jesus in the release, an Oakland resident who participated in the protest. "They've seen the evidence of sick and injured animals languishing without medical care at Perdue's Petaluma Poultry," De Jesus said. "It's time they cut ties with this awful company."
PRESS
March 30, 2025
SF Gate
TOP PRESS
January 23, 2022
The Guardian
DxE's investigation of ventilation shutdown is probably the most important investigation in more than a decade, said Justin Marceau, an animal law scholar and professor at the University of Denver.
TOP PRESS
December 8, 2021
Democracy Now!
In conversation with host Amy Goodman, DxE investigator Wayne Hsiung asks “Are the living creatures of this Earth property, or are they living creatures that deserve some form of dignity and respect?”
TOP PRESS
December 6, 2021
The Guardian
This case is about smashing the myth of benevolent small-scale farms, which may talk of free-range and happy animals, but still ultimately treat animals as property and slaughter them for profit.
TOP PRESS
September 29, 2021
The Sacramento Bee
TOP PRESS
September 29, 2021
The Intercept
TOP PRESS
February 17, 2021
The Intercept
TOP PRESS
January 29, 2021
ABC News
BLOG
October 20, 2025
Updates and summaries from Week 6 of the Perdue Rescue Trial
BLOG
October 13, 2025
Updates and summaries from Week 5 of the Perdue Rescue Trial
BLOG
October 6, 2025
Updates and summaries from Week 4 of the Perdue Rescue Trial
BLOG
September 29, 2025
Updates and summaries from Week 3 of the Perdue Rescue Trial
BLOG
September 22, 2025
Updates and summaries from Week 2 of the Perdue Rescue Trial
BLOG
September 15, 2025
Updates and summaries from Week 1 of the Perdue Rescue Trial
BLOG
September 12, 2025
The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.
BLOG
July 31, 2025
Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.
BLOG
July 25, 2025
Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.
PRESS RELEASE
January 27, 2024
Playing with characters and plot elements from the new film Chicken Run 2: Dawn of the Nugget, the protest featured “Zoe Rosenbird” coming to the rescue of sick, injured chickens and transforming the operation that tortured them into an animal sanctuary.
PRESS RELEASE
November 30, 2023
The University of Denver’s Animal Activist Legal Defense Project is working on the appeal. Attorney Chris Carraway said, “I often hear courts describe trials as a search for the truth. Mr. Hsiung’s trial was anything but. The press had limited access; trial participants were unconstitutionally gagged from the beginning; and the court bent over backwards to prevent the defense from detailing the chronic animal cruelty found which informed the intent behind the actions."
PRESS RELEASE
October 19, 2023
“The thousands of signatures we’ve collected this summer are a testament to how enthusiastic the people of Berkeley are about disassociating with these cruel industries that run counter to our values,” says Berkeley resident and DxE organizer Kitty Jones. “It is high time we move past a system of industrialized exploitation of animals.”
PRESS RELEASE
September 5, 2023
Activists say voter enthusiasm is high for a ban on factory farms in Berkeley after submitting more than 4,900 signatures to the Berkeley city clerk today, a large overshoot beyond the 3,000 required to get the measure on the ballot.
PRESS RELEASE
August 1, 2023
"The vast majority of Berkeley voters that we've talked to care about animals and the planet and are eager to sign on to this initiative,” says Almira Tanner, lead organizer of DxE.
PRESS RELEASE
July 17, 2023
“This closure is a win for horses and for vulnerable humans who are taken advantage of by the gambling industry,” says Rocky Chau, a DxE activist who was arrested during a protest on the GGF track in March 2021.
PRESS RELEASE
June 13, 2023
Hundreds are gathered outside the slaughterhouse calling on the Sonoma County District Attorney to prosecute Petaluma Poultry for documented criminal animal cruelty and infectious diseases that are endangering public health
PRESS RELEASE
June 10, 2023
While hundreds rallied in support of the right to rescue animals from abuse, a few activists delivered “feeder” mice and suffering betta fish to safety.
PRESS RELEASE
May 31, 2023
Recent similar trials in St. George, UT and Merced, CA resulted in groundbreaking acquittals for open rescuers.
