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Whole Foods is lying to you. I was arrested for revealing the truth.

July 25, 2025

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Whole Foods is lying to you. I was arrested for revealing the truth.

July 25, 2025

Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.

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PRESS RELEASE

Second Perdue Foods Executive Sues Animal Rights Group to Stop Public Protests

July 23, 2025

Scott Fitzpatrick, Live Production Manager for national poultry giant Perdue Foods, filed a lawsuit Tuesday to stop public protests by Direct Action Everywhere (DxE) over documented animal cruelty.

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PRESS RELEASE

Second Perdue Foods Executive Sues Animal Rights Group to Stop Public Protests

July 23, 2025

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Trader Joe’s Company Files Lawsuit Against Berkeley-Based Animal Rights Organization, Cites Trespassing

July 19, 2025

The Daily Californian

According to DxE lead organizer Almira Tanner, another lawsuit defendant, a 2023 DxE investigation into the Petaluma Poultry plant alleged that there were chickens that were severely sick and unable to get food or water. Additionally, the investigation claimed that there are decomposing animals in the facilities, diseased birds and inhumane slaughterhouse practices.

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Trader Joe’s Company Files Lawsuit Against Berkeley-Based Animal Rights Organization, Cites Trespassing

July 19, 2025

The Daily Californian

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SF-Berkeley Activists Superglue Bodies to LA Trader Joe's Chicken Cases as Protest War Escalates

July 16, 2025

Hoodline

Picture this: you're trying to buy organic chicken for dinner, and suddenly there are protesters with megaphones asking you to reconsider your protein choices. That's been the reality at Trader Joe's locations across California

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SF-Berkeley Activists Superglue Bodies to LA Trader Joe's Chicken Cases as Protest War Escalates

July 16, 2025

Hoodline

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PRESS

Protesters Ask Kings County Officials to Investigate Vera Goat Dairy

July 15, 2025

ABC 30 Fresno

They are asking the District Attorney's Office to investigate conditions at Vera Goat Dairy in Stratford after a disturbing discovery the group says they made earlier this year. "Dead mother and baby goats are being thrown out like garbage in an illegal dead pile. We have documented Vera Dairy and have found these sick animals being neglected, denied medical care, being left to die," Direct Action Everywhere organizer Cassie King says.

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PRESS

Protesters Ask Kings County Officials to Investigate Vera Goat Dairy

July 15, 2025

ABC 30 Fresno

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PRESS

Trader Joe’s Seeks Injunction Against Animal Welfare Activists Entering California Stores

July 14, 2025

The Press Democrat

“We brought this to Trader Joe’s, but instead of listening, they blocked us, refused all dialogue, and hired powerful attorneys to try to shut us up,” Cabral said in a statement. “Customers have made it clear — they don’t want to be lied to. They want ethical products they can trust. So why won’t Trader Joe’s live up to the values they claim to hold?”

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Trader Joe’s Seeks Injunction Against Animal Welfare Activists Entering California Stores

July 14, 2025

The Press Democrat

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Amador Alum Superglues Hand to Trader Joe’s Poultry Section as Part of Animal Rights Demonstration in Pasadena

July 14, 2025

Pleasanton Weekly

On July 2, a group of roughly 20 activists associated with the animal rights network Direct Action Everywhere occupied the original Trader Joe’s store located at 610 S. Arroyo Pkwy. in Pasadena. The group held banners and signs while delivering speeches in front of the poultry section of the store and the checkout aisle alleging how Petaluma Poultry — a food manufacturing company based in Petaluma — has systematically abused animals in its factory farms and slaughterhouse.

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PRESS

Amador Alum Superglues Hand to Trader Joe’s Poultry Section as Part of Animal Rights Demonstration in Pasadena

July 14, 2025

Pleasanton Weekly

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PRESS

Trump Administration Suing California Over Egg Standards That They Say Raise Prices

July 9, 2025

ABC7 Bay Area

"This is an attack on California that could hurt everyone in the country, including millions and millions of animals who are living in these facilities and already have so few protections," King said.

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PRESS

Trump Administration Suing California Over Egg Standards That They Say Raise Prices

July 9, 2025

ABC7 Bay Area

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‘The Chickens Are Not Fine’: Chaos Erupts at California Trader Joe’s

July 9, 2025

SF Gate

“It is absurd that I’m being charged with felony vandalism,” Kandada said in the DxE’s July 3 news release. “The refrigerator is perfectly fine, my hand is fine, but the chickens are not fine.”

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‘The Chickens Are Not Fine’: Chaos Erupts at California Trader Joe’s

July 9, 2025

SF Gate

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Our Top Press Hits

TOP PRESS

Hidden Video and Whistleblower Reveal Gruesome Mass-Extermination Method for Iowa Pigs Amid Pandemic

May 29, 2020

The Intercept

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The animal rights protesters disrupting Joe Biden and Bernie Sanders rallies, explained

May 5, 2020

Vox

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Who Are the Anti-Dairy Protesters Who Interrupted Joe Biden’s Big Night?

March 4, 2020

The New York Times

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Animal rights group claims it found animal neglect at facility owned by state senator

January 25, 2020

The Hill

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TOP PRESS

Factory farm industry quietly lobbies California officials to criminalize animal rescue activism

January 9, 2020

The Intercept

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TOP PRESS

Meet the Activists Risking Prison to Film VR in Factory Farms

December 5, 2019

Wired

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TOP PRESS

When doing the right thing makes you a criminal

December 5, 2019

Vox

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TOP PRESS

Stealing Lauri

August 4, 2019

The New York Times

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TOP PRESS

Protestors collect secret cash to oppose fur ban proposed in California, documents reveal

July 10, 2019

The Intercept

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DxE's Blog

BLOG

Challenging Our Own Status Quo

February 14, 2014

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The Best Debate in a Long Time

February 14, 2014

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Voices: Mathias Madsen (Denmark) on the Humane Myth, Boycotting Veganism, and Marius the Giraffe

February 13, 2014

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What William Lloyd Garrison Would Say About Chipotle

February 12, 2014

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Love is Action

February 11, 2014

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A Letter to our Members - Speak for the Animals on February 22

February 11, 2014

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Caring for Hens (Video)

February 11, 2014

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Never Compromise

February 10, 2014

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How a Debate Between Two Friends Reshaped a Movement

February 7, 2014

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Our Press Releases

PRESS RELEASE

Activists Disrupt Dinner Service at Playa Mill Valley Over Ties to Perdue’s Petaluma Poultry

February 2, 2025

On Saturday evening, animal rights activists disrupted the dinner service at the upscale restaurant Playa Mill Valley in Marin County, asking the restaurant to cut ties with Perdue’s Petaluma Poultry due to documented animal cruelty.

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PRESS RELEASE

Activists Protest at Home of Perdue Slaughterhouse Director

January 29, 2025

Jason Arnold, Director of Operations for Perdue’s Petaluma Poultry slaughterhouse, ignored activists’ requests for a meeting regarding documented criminal animal cruelty at the slaughterhouse

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PRESS RELEASE

Animal Rights Activists Create Giant “Death for Dinner” Display Outside Oakland Safeway

December 14, 2024

Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.

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PRESS RELEASE

Berkeley Becomes First U.S. City to Ban Factory Farms

November 12, 2024

A coalition of groups, including the Berkeley-based animal rights network Direct Action Everywhere (DxE) and Compassionate Bay, led the effort to gather the signatures to get this CAFO ban on the ballot.

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PRESS RELEASE

Trial Scheduled for Animal Rescuer

November 1, 2024

Zoe Rosenberg, 22, faces criminal charges for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse in Petaluma, CA

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PRESS RELEASE

Investigators Publish Full Day of Slaughter Footage at Superior Farms, Exposing Routine Cruelty and Violence

October 29, 2024

Superior Farms is the largest industrial lamb slaughterhouse in the country, and is the subject of Ordinance 309 in Denver, an initiative on the November ballot introduced by Pro-Animal Future that would ban slaughterhouses within city limits

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PRESS RELEASE

Prosecutors Concede Evidence Doesn’t Support Felony in Animal Rescue Case

August 20, 2024

Charges to be Dismissed for Third Time in Perdue Chicken Rescue Case

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PRESS RELEASE

Food Network Chef Tyler Florence Cuts Ties with Perdue’s Petaluma Poultry, Following Repeated Protests

August 15, 2024

Animal rights activists with Direct Action Everywhere disrupted Florence at events across the country in recent months calling for the move

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PRESS RELEASE

Activists Disrupt Food Network Chef Tyler Florence’s Restaurant, Over Ties to Perdue’s Petaluma Poultry

July 20, 2024

On Saturday evening, animal rights activists protested inside and outside of Miller & Lux, an upscale steakhouse in Mission Bay that is owned by celebrity chef Tyler Florence. The protesters were calling on Florence to cut ties with Perdue’s Petaluma Poultry. They marched and chanted through the restaurant, holding signs that read “Drop Petaluma Poultry” and “Stop Supporting Perdue’s Petaluma Poultry’s Criminal Animal Abuse.”

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