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Whole Foods is lying to you. I was arrested for revealing the truth.

July 25, 2025

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Whole Foods is lying to you. I was arrested for revealing the truth.

July 25, 2025

Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.

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PRESS RELEASE

Second Perdue Foods Executive Sues Animal Rights Group to Stop Public Protests

July 23, 2025

Scott Fitzpatrick, Live Production Manager for national poultry giant Perdue Foods, filed a lawsuit Tuesday to stop public protests by Direct Action Everywhere (DxE) over documented animal cruelty.

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PRESS RELEASE

Second Perdue Foods Executive Sues Animal Rights Group to Stop Public Protests

July 23, 2025

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Trader Joe’s Company Files Lawsuit Against Berkeley-Based Animal Rights Organization, Cites Trespassing

July 19, 2025

The Daily Californian

According to DxE lead organizer Almira Tanner, another lawsuit defendant, a 2023 DxE investigation into the Petaluma Poultry plant alleged that there were chickens that were severely sick and unable to get food or water. Additionally, the investigation claimed that there are decomposing animals in the facilities, diseased birds and inhumane slaughterhouse practices.

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Trader Joe’s Company Files Lawsuit Against Berkeley-Based Animal Rights Organization, Cites Trespassing

July 19, 2025

The Daily Californian

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SF-Berkeley Activists Superglue Bodies to LA Trader Joe's Chicken Cases as Protest War Escalates

July 16, 2025

Hoodline

Picture this: you're trying to buy organic chicken for dinner, and suddenly there are protesters with megaphones asking you to reconsider your protein choices. That's been the reality at Trader Joe's locations across California

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SF-Berkeley Activists Superglue Bodies to LA Trader Joe's Chicken Cases as Protest War Escalates

July 16, 2025

Hoodline

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PRESS

Protesters Ask Kings County Officials to Investigate Vera Goat Dairy

July 15, 2025

ABC 30 Fresno

They are asking the District Attorney's Office to investigate conditions at Vera Goat Dairy in Stratford after a disturbing discovery the group says they made earlier this year. "Dead mother and baby goats are being thrown out like garbage in an illegal dead pile. We have documented Vera Dairy and have found these sick animals being neglected, denied medical care, being left to die," Direct Action Everywhere organizer Cassie King says.

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PRESS

Protesters Ask Kings County Officials to Investigate Vera Goat Dairy

July 15, 2025

ABC 30 Fresno

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PRESS

Trader Joe’s Seeks Injunction Against Animal Welfare Activists Entering California Stores

July 14, 2025

The Press Democrat

“We brought this to Trader Joe’s, but instead of listening, they blocked us, refused all dialogue, and hired powerful attorneys to try to shut us up,” Cabral said in a statement. “Customers have made it clear — they don’t want to be lied to. They want ethical products they can trust. So why won’t Trader Joe’s live up to the values they claim to hold?”

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Trader Joe’s Seeks Injunction Against Animal Welfare Activists Entering California Stores

July 14, 2025

The Press Democrat

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Amador Alum Superglues Hand to Trader Joe’s Poultry Section as Part of Animal Rights Demonstration in Pasadena

July 14, 2025

Pleasanton Weekly

On July 2, a group of roughly 20 activists associated with the animal rights network Direct Action Everywhere occupied the original Trader Joe’s store located at 610 S. Arroyo Pkwy. in Pasadena. The group held banners and signs while delivering speeches in front of the poultry section of the store and the checkout aisle alleging how Petaluma Poultry — a food manufacturing company based in Petaluma — has systematically abused animals in its factory farms and slaughterhouse.

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PRESS

Amador Alum Superglues Hand to Trader Joe’s Poultry Section as Part of Animal Rights Demonstration in Pasadena

July 14, 2025

Pleasanton Weekly

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PRESS

Trump Administration Suing California Over Egg Standards That They Say Raise Prices

July 9, 2025

ABC7 Bay Area

"This is an attack on California that could hurt everyone in the country, including millions and millions of animals who are living in these facilities and already have so few protections," King said.

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Trump Administration Suing California Over Egg Standards That They Say Raise Prices

July 9, 2025

ABC7 Bay Area

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‘The Chickens Are Not Fine’: Chaos Erupts at California Trader Joe’s

July 9, 2025

SF Gate

“It is absurd that I’m being charged with felony vandalism,” Kandada said in the DxE’s July 3 news release. “The refrigerator is perfectly fine, my hand is fine, but the chickens are not fine.”

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‘The Chickens Are Not Fine’: Chaos Erupts at California Trader Joe’s

July 9, 2025

SF Gate

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Our Top Press Hits

TOP PRESS

Meet the Animal Rights Activists Facing Prison Time for Rescuing Ducks, Piglets from Factory Farms

June 6, 2019

Democracy Now!

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They Rescued Pigs and Turkeys from Factory Farms - and Now Face Decades in Prison

December 23, 2018

The Intercept

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Activists Briefly Occupy Amazon Chicken Supplier to Treat ‘Sick, Starving’ Birds

September 29, 2018

Forbes

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Animal Rights Activists Face Multiple Felony Charges, Brought by Prosecutors With Ties to Smithfield Foods

June 7, 2018

The Intercept

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TOP PRESS

39 Arrested Protesting Industrial Farm Supplying So-Called "Cage-Free" Eggs to Amazon and Whole Foods

May 30, 2018

Democracy Now!

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TOP PRESS

Animal rights activists who removed two piglets from factory farm charged after FBI raids

May 25, 2018

The Washington Post

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Bred to Suffer: Inside the Barbaric U.S. Industry of Dog Experimentation

May 17, 2018

The Intercept

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TOP PRESS

America's largest pork producer pledged to make its meat more humane. An investigation says it didn't.

May 8, 2018

Vox

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TOP PRESS

Six Animal Rights Activists Charged With Felonies for Investigation and Rescue That Led to Punishment of a Utah Turkey Farm

May 4, 2018

The Intercept

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DxE's Blog

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Turning Crisis into Opportunity

May 1, 2015

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On Redefining Personhood

April 27, 2015

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Empowering Youth

April 23, 2015

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Tech Tools for the Modern Activist

April 22, 2015

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How a Former Lonely Vegan Ended up Confronting the Secretary of Agriculture

April 17, 2015

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Gene Baur on The Daily Show: The Tide is Changing

April 7, 2015

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On The Importance of Sanctuaries

April 6, 2015

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On Cooperative Learning

April 3, 2015

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The Backlash Effect: How to Transform Violence into Justice

March 18, 2015

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Our Press Releases

PRESS RELEASE

Activists Disrupt Dinner Service at Playa Mill Valley Over Ties to Perdue’s Petaluma Poultry

February 2, 2025

On Saturday evening, animal rights activists disrupted the dinner service at the upscale restaurant Playa Mill Valley in Marin County, asking the restaurant to cut ties with Perdue’s Petaluma Poultry due to documented animal cruelty.

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PRESS RELEASE

Activists Protest at Home of Perdue Slaughterhouse Director

January 29, 2025

Jason Arnold, Director of Operations for Perdue’s Petaluma Poultry slaughterhouse, ignored activists’ requests for a meeting regarding documented criminal animal cruelty at the slaughterhouse

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PRESS RELEASE

Animal Rights Activists Create Giant “Death for Dinner” Display Outside Oakland Safeway

December 14, 2024

Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.

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PRESS RELEASE

Berkeley Becomes First U.S. City to Ban Factory Farms

November 12, 2024

A coalition of groups, including the Berkeley-based animal rights network Direct Action Everywhere (DxE) and Compassionate Bay, led the effort to gather the signatures to get this CAFO ban on the ballot.

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PRESS RELEASE

Trial Scheduled for Animal Rescuer

November 1, 2024

Zoe Rosenberg, 22, faces criminal charges for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse in Petaluma, CA

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PRESS RELEASE

Investigators Publish Full Day of Slaughter Footage at Superior Farms, Exposing Routine Cruelty and Violence

October 29, 2024

Superior Farms is the largest industrial lamb slaughterhouse in the country, and is the subject of Ordinance 309 in Denver, an initiative on the November ballot introduced by Pro-Animal Future that would ban slaughterhouses within city limits

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PRESS RELEASE

Prosecutors Concede Evidence Doesn’t Support Felony in Animal Rescue Case

August 20, 2024

Charges to be Dismissed for Third Time in Perdue Chicken Rescue Case

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PRESS RELEASE

Food Network Chef Tyler Florence Cuts Ties with Perdue’s Petaluma Poultry, Following Repeated Protests

August 15, 2024

Animal rights activists with Direct Action Everywhere disrupted Florence at events across the country in recent months calling for the move

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PRESS RELEASE

Activists Disrupt Food Network Chef Tyler Florence’s Restaurant, Over Ties to Perdue’s Petaluma Poultry

July 20, 2024

On Saturday evening, animal rights activists protested inside and outside of Miller & Lux, an upscale steakhouse in Mission Bay that is owned by celebrity chef Tyler Florence. The protesters were calling on Florence to cut ties with Perdue’s Petaluma Poultry. They marched and chanted through the restaurant, holding signs that read “Drop Petaluma Poultry” and “Stop Supporting Perdue’s Petaluma Poultry’s Criminal Animal Abuse.”

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