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PRESS RELEASE

Marin Grocer Good Earth Cuts Ties with Perdue’s Petaluma Poultry Amidst Animal Cruelty Concerns

March 11, 2026

Controversial chicken producer Petaluma Poultry has lost another customer following an investigation by animal rights group Direct Action Everywhere (DxE), which exposed animal neglect and cruelty at the company’s factory farms and slaughterhouse in Sonoma County.

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PRESS RELEASE

Marin Grocer Good Earth Cuts Ties with Perdue’s Petaluma Poultry Amidst Animal Cruelty Concerns

March 11, 2026

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PRESS RELEASE

VIDEO: Activists Protest Cruelty in CA Dairy Industry with Ten-Foot-Tall Milk Carton

March 1, 2026

The ten-foot milk carton showed a photo of a calf with the word "Missing" to underscore how the dairy industry routinely separates babies from their mothers on the day they are born.

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PRESS RELEASE

VIDEO: Activists Protest Cruelty in CA Dairy Industry with Ten-Foot-Tall Milk Carton

March 1, 2026

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PRESS

Animal Rights Activists Disrupt Erewhon West Hollywood Grand Opening Over Factory Farm Suppliers

February 27, 2026

West Hollywood Times

The grand opening of the Erewhon West Hollywood store was disrupted Wednesday morning by animal rights activists who accused the upscale grocer of sourcing products from factory farms linked to animal cruelty.

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PRESS

Animal Rights Activists Disrupt Erewhon West Hollywood Grand Opening Over Factory Farm Suppliers

February 27, 2026

West Hollywood Times

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PRESS RELEASE

VIDEO: Dozens Hold Vigil at CA’s Largest Calf-Raising Factory Farm, Following Exposé of Calf Abuse

February 21, 2026

Drone footage published this week at FactoryFarmWatch.org shows calves being thrown to the ground, dragged and shot in the head at Grimmius Cattle Company

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PRESS RELEASE

VIDEO: Dozens Hold Vigil at CA’s Largest Calf-Raising Factory Farm, Following Exposé of Calf Abuse

February 21, 2026

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PRESS

New Online Tool Maps Factory Farms Across CA

February 20, 2026

Public News Service

A new online tool maps out the locations of California’s 1,300 largest factory farms and lets people know where and how animals from their favorite brands are raised. The database at FactoryFarmWatch.org compiles publicly available information and makes it searchable.

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PRESS

New Online Tool Maps Factory Farms Across CA

February 20, 2026

Public News Service

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BLOG

Exposing Big Ag with Factory Farm Watch

February 19, 2026

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BLOG

Exposing Big Ag with Factory Farm Watch

February 19, 2026

Factory Farm Watch is more than a map. It is a launchpad for statewide action to end factory farming.

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PRESS RELEASE

Map of California Factory Farms Exposes Hidden Supply Chains Behind “Humane” Labels

February 17, 2026

The first-of-its-kind map at FactoryFarmWatch.org is the most comprehensive single source of information on CA's 1300+ industrial animal farms

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PRESS RELEASE

Map of California Factory Farms Exposes Hidden Supply Chains Behind “Humane” Labels

February 17, 2026

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PRESS RELEASE

Hours After Completing House Arrest, Activist Negotiates Rescue of Chicken from Slaughter

February 11, 2026

After completing both phases of her court-ordered detention for rescuing four birds from Perdue’s Petaluma Poultry slaughterhouse, animal rights activist Zoe Rosenberg’s first course of action was to travel to a chicken slaughterhouse in Stockton.

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PRESS RELEASE

Hours After Completing House Arrest, Activist Negotiates Rescue of Chicken from Slaughter

February 11, 2026

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PRESS RELEASE

Judge Throws Out Perdue’s Claims in Lawsuit Against Animal Activists

February 6, 2026

Sonoma County Judge Jane Gaskell struck both causes of action brought by the national poultry giant Perdue Foods in a lawsuit against Direct Action Everywhere (DxE). Judge Gaskell also struck these causes of action for Perdue executive Scott Fitzpatrick. Perdue is now removed from the case and only two causes of action remain for Fitzpatrick.

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PRESS RELEASE

Judge Throws Out Perdue’s Claims in Lawsuit Against Animal Activists

February 6, 2026

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Our Top Press Hits

TOP PRESS

Opinion: Rescuing Farm Animals from Cruelty Should Be Legal

February 14, 2023

New York Times

In any context other than factory farming, treating animals the way we see chickens treated in the Foster Farms slaughterhouse videos would be considered blatant cruelty. Many would also consider it cruel to stand by while someone else handled animals this way. “If there’s someone in my neighborhood watching me boil birds alive, we’d say this is monstrous behavior,” Wayne Hsiung, a founder of DxE, told me.

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TOP PRESS

I Snuck into a California Slaughterhouse to Film How They Kill Pigs. It Was Horrifying

February 9, 2023

San Francisco Chronicle

The message the pigs conveyed in the gas chamber footage is clear: They are in extreme pain, and they want to live. You don’t need the Agriculture Department to tell you that. You can see and hear it for yourself.

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TOP PRESS

Opinion: Spy Cams Show What the Pork Industry Tries to Hide

February 2, 2023

New York Times

“It was horrible cruelty to the pigs inside the chambers,” Jim Reynolds told me. “It’s a violation of federal law.” Reynolds is one of 90 veterinarians who signed an open letter saying that the process shown in the videos probably violates federal law on humane slaughter.

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TOP PRESS

Spy Cams Reveal the Grim Reality of Slaughterhouse Gas Chambers

January 18, 2023

Wired

Animal rights activists have captured the first hidden-camera video from inside a carbon dioxide “stunning chamber” in a US meatpacking plant.

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TOP PRESS

What Is an Animal’s Life Worth?

October 25, 2022

Vox

The pigs’ essentially zero value is baked into the meat industry’s business model... 15 percent of piglets die before they’re finished weaning. The pork industry may slaughter over 125 million pigs a year, but they breed far more, knowing many will die from disease and injury.

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TOP PRESS

I Did Not Steal Two Piglets. I Saved Them. A Jury Agreed.

October 18, 2022

New York Times

During the closing statements in the trial, in which I represented myself, I told jurors that a not-guilty verdict would encourage corporations to treat animals under their care with more compassion and make governments more open to animal cruelty complaints.

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TOP PRESS

Right to Rescue: Jury Acquits Animal Rights Activists Who Saved Piglets at Smithfield Factory Farm

October 11, 2022

Democracy Now!

In a major victory for animal rights, a jury in Utah has acquitted two animal rights activists who each faced up to five and a half years of prison time for rescuing two sick piglets from Smithfield’s Circle Four Farms, one of the world’s largest pig farms.

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TOP PRESS

Activists Acquitted in Trial for Taking Piglets from Smithfield Foods

October 8, 2022

The Intercept

“Whenever I think about the condition Lily was in and the desperation we felt when we saw her there, struggling and so small and so sick, a little baby in such a horrible, awful, brutal place,” Hsiung said in a video posted to Instagram, “we just wanted to get her out.” Animal rescue “is not the worst part of us as human beings. It’s the best of us.”

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TOP PRESS

Animal Rights Activists Are Acquitted in Smithfield Piglet Case

October 8, 2022

New York Times

Many animal welfare advocates viewed the trial as a display of corporate power, and a test of whether the meat industry can legally prevent the public from seeing the sometimes unsavory aspects of modern mass food production.

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DxE's Blog

BLOG

Believing Is the First Step to Animal Liberation

September 10, 2024

If people do not believe that they can change a situation, they will never act to do so. If we do not believe that animal liberation is possible and that we can make it happen, it never will. In fact, animal agriculture and other unjust systems rely on our hopelessness and cynicism.

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BLOG

Ten Things You Need to Know About the Company Trying to Put Me in Prison

April 29, 2024

My findings show that “No Antibiotics Ever” just means that the chickens are still experiencing severe infection but they aren’t receiving the medication they desperately need. In one barn at a Petaluma Poultry factory farm in Santa Rosa, more than 10% of the chickens died by the time they reached 5 weeks. That is more than double the accepted industry mortality rate.

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BLOG

Newcomer's Perspective

December 26, 2023

The Sonoma County Court's actions didn't stop me but, instead, spurred me to further action just as it did for many others.

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BLOG

I’m Facing over 20 Years in Prison for Rescuing Animals, But I Am Not Afraid

December 2, 2023

Whether I lose my freedom for days, weeks, months, or even years, it is worth it to give even one or two animals a chance to experience freedom for the first time in their entire lives.

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BLOG

A Baby Chicken Taught Me to Never Give Up Hope. His Name is Vincent.

October 1, 2023

To everyone who doesn’t believe in a better world, I understand. I feel your pain and I know how hard it is to keep going in a world as painful as ours. But, just a glimmer of hope saved Vincent’s life and it might just save the rest of the animals, too. So please, don’t give up.

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BLOG

This Disabled Duck is at the Center of a Felony Case. His Name is Bruce.

August 30, 2023

If you saw a little duckling on his back, paddling his legs and struggling to get back up, what would you do? Would you keep walking? Or would you help him? 

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BLOG

Exposing Petaluma Poultry

July 1, 2023

Since 2018, DxE investigators have documented routine violations of California's animal cruelty laws at Petaluma Poultry factory farms, but the authorities refuse to intervene -- so they are taking action themselves to rescue the animals.

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BLOG

A Letter to the Editor Re: "Churchill Downs to Cease Racing as It Investigates Deaths of Horses"

June 5, 2023

Your story on the shutdown of the Kentucky Derby racetrack failed to provide important context: the growing worldwide movement to abolish horseracing.

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BLOG

Free Speech under Attack in Rural America

May 23, 2023

During my time in Utah, I found people willing to have open and honest discussions. Why, then, are high-ranking members of the Church and the police attempting to stop that from happening? Could it be that egregious abuses documented by DxE at Smithfield were getting too close to those in power? When open dialogue threatens a power structure, it’s time to scrutinize that power structure.

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Our Press Releases

PRESS RELEASE

Marin Grocer Good Earth Cuts Ties with Perdue’s Petaluma Poultry Amidst Animal Cruelty Concerns

March 11, 2026

Controversial chicken producer Petaluma Poultry has lost another customer following an investigation by animal rights group Direct Action Everywhere (DxE), which exposed animal neglect and cruelty at the company’s factory farms and slaughterhouse in Sonoma County.

Read More

PRESS RELEASE

VIDEO: Activists Protest Cruelty in CA Dairy Industry with Ten-Foot-Tall Milk Carton

March 1, 2026

The ten-foot milk carton showed a photo of a calf with the word "Missing" to underscore how the dairy industry routinely separates babies from their mothers on the day they are born.

Read More

PRESS RELEASE

VIDEO: Dozens Hold Vigil at CA’s Largest Calf-Raising Factory Farm, Following Exposé of Calf Abuse

February 21, 2026

Drone footage published this week at FactoryFarmWatch.org shows calves being thrown to the ground, dragged and shot in the head at Grimmius Cattle Company

Read More

PRESS RELEASE

Map of California Factory Farms Exposes Hidden Supply Chains Behind “Humane” Labels

February 17, 2026

The first-of-its-kind map at FactoryFarmWatch.org is the most comprehensive single source of information on CA's 1300+ industrial animal farms

Read More

PRESS RELEASE

Hours After Completing House Arrest, Activist Negotiates Rescue of Chicken from Slaughter

February 11, 2026

After completing both phases of her court-ordered detention for rescuing four birds from Perdue’s Petaluma Poultry slaughterhouse, animal rights activist Zoe Rosenberg’s first course of action was to travel to a chicken slaughterhouse in Stockton.

Read More

PRESS RELEASE

Judge Throws Out Perdue’s Claims in Lawsuit Against Animal Activists

February 6, 2026

Sonoma County Judge Jane Gaskell struck both causes of action brought by the national poultry giant Perdue Foods in a lawsuit against Direct Action Everywhere (DxE). Judge Gaskell also struck these causes of action for Perdue executive Scott Fitzpatrick. Perdue is now removed from the case and only two causes of action remain for Fitzpatrick.

Read More

PRESS RELEASE

VIDEO: Activists Rally at UC Berkeley Demanding a Pardon for Student Animal Rescuer

January 23, 2026

UC Berkeley students, alumni, and local residents held a “Free Zoe” rally and march on the UC Berkeley campus on Friday, demanding the pardon of animal rights activist Zoe Rosenberg, who is currently on house arrest.

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PRESS RELEASE

Judge Denies Trader Joe's Motion for Contempt Against Animal Rights Activists

January 12, 2026

He also denied Trader Joe’s request to restrict protesters’ use of amplified sound on public property outside their stores, writing, “prohibition on the use of sound amplification devices is an invalid infringement upon Defendants’ free speech rights.”

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PRESS RELEASE

Animal Rescuer to Begin House Arrest Tomorrow Following Solitary Confinement in Jail

January 12, 2026

Zoe Rosenberg will check in at the Sonoma County Sheriff’s Office tomorrow and get an ankle monitor put on before beginning her home detention

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