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How Trader Joe’s Got Caught Up in a Farmgirl TikTok Beef

February 3, 2025

The San Francisco Standard

Trader Joe’s is facing pressure to drop a North Bay chicken supplier after a social media post documenting its alleged abuses went viral with the help of celebrities and food influencers.

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How Trader Joe’s Got Caught Up in a Farmgirl TikTok Beef

February 3, 2025

The San Francisco Standard

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PRESS RELEASE

Activists Disrupt Dinner Service at Playa Mill Valley Over Ties to Perdue’s Petaluma Poultry

February 2, 2025

On Saturday evening, animal rights activists disrupted the dinner service at the upscale restaurant Playa Mill Valley in Marin County, asking the restaurant to cut ties with Perdue’s Petaluma Poultry due to documented animal cruelty.

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PRESS RELEASE

Activists Disrupt Dinner Service at Playa Mill Valley Over Ties to Perdue’s Petaluma Poultry

February 2, 2025

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PRESS

Trial Ahead for CA Animal Activist Accused of Trespassing, Theft, Conspiracy

January 30, 2025

Public News Service

An animal activist is speaking out ahead of her trial in May - accused of trespassing, theft and conspiracy after a protest at a poultry slaughterhouse in Northern California.

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PRESS

Trial Ahead for CA Animal Activist Accused of Trespassing, Theft, Conspiracy

January 30, 2025

Public News Service

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PRESS RELEASE

Activists Protest at Home of Perdue Slaughterhouse Director

January 29, 2025

Jason Arnold, Director of Operations for Perdue’s Petaluma Poultry slaughterhouse, ignored activists’ requests for a meeting regarding documented criminal animal cruelty at the slaughterhouse

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PRESS RELEASE

Activists Protest at Home of Perdue Slaughterhouse Director

January 29, 2025

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PRESS

Judge: Let special prosecutor decide if Ridglan Farms committed crimes

January 9, 2025

The Isthmus

“Petitioners have shown that there is probable cause to believe that Ridglan has committed crimes under Wisconsin’s animal cruelty laws, and the district attorney has failed to issue a complaint or commence an investigation into Ridglan’s conduct,” the ruling states. “Based on the entirety of the record, the Court grants Petitioners’ Petition to appoint a special prosecutor.”

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PRESS

Judge: Let special prosecutor decide if Ridglan Farms committed crimes

January 9, 2025

The Isthmus

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BLOG

I Might Go to Prison in 2025. I Need Your Help More Than Ever.

December 29, 2024

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I Might Go to Prison in 2025. I Need Your Help More Than Ever.

December 29, 2024

The silver lining of repression is that it gives movements the opportunity to prove how strong they are. While the past year has been hard, I feel incredibly grateful for all of the ways the animal rights movement has grown and persevered.

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PRESS RELEASE

Animal Rights Activists Create Giant “Death for Dinner” Display Outside Oakland Safeway

December 14, 2024

Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.

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PRESS RELEASE

Animal Rights Activists Create Giant “Death for Dinner” Display Outside Oakland Safeway

December 14, 2024

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BLOG

Berkeley’s Measure DD Is a Win for Horses and All Animals

December 12, 2024

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Berkeley’s Measure DD Is a Win for Horses and All Animals

December 12, 2024

“Do we have factory farms in Berkeley?” was a common response I got when collecting signatures. I explain that we want to prevent another animal gambling operation from opening up in Golden Gate Fields’ absence. Plus, Berkeley can be the first municipality to ban CAFOs and set a precedent that other places can follow. Berkeley voters understood. They signed the petition, and this November, they voted yes. Measure DD passed with 62% “YES” votes, making history for animal and environmental protection.

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PRESS

Activists Face Harsh Penalties for Exposing Cruelty

December 8, 2024

Sonoma State Star

Rosenberg said she has been openly rescuing animals from abuse and suffering since 2018, and she has helped more than 1,000 animals. This will be the first time she has faced criminal charges. “This is a political prosecution. The Sonoma County District Attorney’s Office wants to protect Perdue’s reputation and make an example of me to stop other people from rescuing animals. Unfortunately for them, it isn’t going to work,” she said.

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Activists Face Harsh Penalties for Exposing Cruelty

December 8, 2024

Sonoma State Star

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She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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TOP PRESS

How the FBI and Big Ag Started Treating Animal Rights Activists as Bioterrorists

June 2, 2025

The Intercept

“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.

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TOP PRESS

This California Student Could Go to Prison for Taking Four Chickens. Was It a Crime or a ‘Rescue’?

May 1, 2025

San Francisco Chronicle

Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.

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TOP PRESS

These California and Colorado Ballot Measures Are Terrifying the Meat Industry

October 10, 2024

Vox

In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.

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DxE's Blog

BLOG

Perdue Rescue Trial Court Watch - Week 7: Oct 27th-29th 2025

October 27, 2025

Updates and summaries from Week 7 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 6: Oct 20th-24th, 2025

October 20, 2025

Updates and summaries from Week 6 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 5: Oct 13th-17th, 2025

October 13, 2025

Updates and summaries from Week 5 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 4: Oct 6th-10th, 2025

October 6, 2025

Updates and summaries from Week 4 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 3: Sept 29th-Oct 3rd, 2025

September 29, 2025

Updates and summaries from Week 3 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 2: Sept 22nd-27th, 2025

September 22, 2025

Updates and summaries from Week 2 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 1: Sept 15th-19th, 2025

September 15, 2025

Updates and summaries from Week 1 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Pre-Trial Updates

September 12, 2025

The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.

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BLOG

Trader Joe’s Is Suing Me to Keep You in the Dark

July 31, 2025

Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.

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Our Press Releases

PRESS RELEASE

Land O’ Lakes Dairy Exposé Reveals Freezing Calves, Widespread Violations of Company Policy and the Law

April 5, 2021

Workers seen dragging newborn calves by their ears

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PRESS RELEASE

24-Hour Demonstration Underway at Gavin Newsom’s House, Featuring Giant Newsom Head

March 24, 2021

Activists are calling for Newsom to enact a statewide moratorium on factory farms and slaughterhouses

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PRESS RELEASE

Activists in Coalinga with 50-foot Banner and Giant Gavin Newsom Head Protest Harris Ranch

March 5, 2021

Following exposé with workers cutting the throats of fully-conscious cows, demonstrators demand moratorium banning new factory farms and slaughterhouses

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PRESS RELEASE

BREAKING: Chained Activists Occupy California Horse Racing Track, Stopping Thursday’s Races

March 3, 2021

4 Bay Area residents locked down at Berkeley’s Golden Gate Fields horse racing facility, using heavily-weighted PVC pipes in a direct action maneuver called a “sleeping dragon.”

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PRESS RELEASE

Fully Conscious Cows’ Throats Slit in First-Ever Footage Inside Costco-Supplying Slaughterhouse

March 2, 2021

Graphic hidden-camera footage DxE investigators obtained inside Harris Beef in Selma, CA reveals cows systematically restrained and killed with a slice to the throat while fully conscious.

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PRESS RELEASE

Activists Delivered 7,000 Paper Hearts to Farmer John Slaughterhouse for the 7,000 Pigs Killed Each Day

February 14, 2021

The activists said they are drawing attention to Smithfield's heartless attitude

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PRESS RELEASE

Case Dismissed Against Iowa Man Who Exposed Cruel Mass Pig Killing at Major Pork Supplier

January 28, 2021

Grundy County Attorney Cites Iowa Select Farms’ refusal to testify as cause for dismissal

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PRESS RELEASE

Gavin Newsom Impersonator Satirically Chastises Animal Activists at CA Capitol Rally

January 11, 2021

Group that hoaxed Fox News on live TV last month also behind today’s demonstration

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PRESS RELEASE

Case Dismissed Against Fairfield Woman Who Blocked Trucks to Prevent Cruel Mass Pig Killing

January 10, 2021

Grundy County Attorney Cites Iowa Select Farms’ refusal to testify as cause for dismissal

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