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PRESS RELEASE

Berkeley Factory Farm Ban Qualifies for November 2024 Election

October 19, 2023

“The thousands of signatures we’ve collected this summer are a testament to how enthusiastic the people of Berkeley are about disassociating with these cruel industries that run counter to our values,” says Berkeley resident and DxE organizer Kitty Jones. “It is high time we move past a system of industrialized exploitation of animals.”

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PRESS RELEASE

Berkeley Factory Farm Ban Qualifies for November 2024 Election

October 19, 2023

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PRESS

The Open Rescue Movement for Farm Animals, Explained

October 19, 2023

Sentient Media

Perhaps the most well-known case of open rescue involves two piglets, Lily and Lizzie. Ill and underweight when they were found by activists at a Smithfield-owned (the largest pork producer in the U.S.) facility in Utah, Circle Four Farms, the pigs were rescued by activists and relocated to animal sanctuaries, which the FBI then raided in search of the pigs’ DNA.

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PRESS

The Open Rescue Movement for Farm Animals, Explained

October 19, 2023

Sentient Media

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PRESS

Activist: Goal Was to Rescue Chickens, Have Dialogue at Petaluma Poultry Farm

October 12, 2023

Press Democrat

An image of a chicken with an eye injury and that was believed to be too frail to flee humans was indicative of the chicken population at a poultry farm just outside Petaluma where activists held a protest in 2018, one of them told a jury Thursday.

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PRESS

Activist: Goal Was to Rescue Chickens, Have Dialogue at Petaluma Poultry Farm

October 12, 2023

Press Democrat

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PRESS

Five Horses Dead in Two Weeks at Golden Gate Fields

October 11, 2023

Daily Californian

A similar group of deaths occurred at Golden Gate Fields in November 2021, when four horses died over the course of a week. “This type of pattern is common for horse racing,” said Samantha Faye, lead organizer of Stop Blood Sports and spokesperson for DxE.

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PRESS

Five Horses Dead in Two Weeks at Golden Gate Fields

October 11, 2023

Daily Californian

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PRESS

Petaluma Farm Co-Owner Testifies Animal Welfare Activists ‘Startled’ Chickens

October 6, 2023

Press Democrat

[Direct Action Everywhere/DxE] argues they believed the animals were being mistreated. Referencing California’s animal cruelty laws, they contend they had the right to rescue animals in distress.

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PRESS

Petaluma Farm Co-Owner Testifies Animal Welfare Activists ‘Startled’ Chickens

October 6, 2023

Press Democrat

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PRESS

Court Watch: ‘Open Rescue’ Trial Underway

October 6, 2023

Davis Vanguard

In Deputy District Attorney Robert Waner’s opening statement, the prosecutor told jurors Hsiung and DxE activists believe that compassion should be extended to all animals.

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PRESS

Court Watch: ‘Open Rescue’ Trial Underway

October 6, 2023

Davis Vanguard

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PRESS

Sonoma Rescue Trial Defense Can't Show Animal Cruelty Video

October 6, 2023

UnchainedTV

The judge in the Sonoma rescue trial of animal rights activist Wayne Hsiung has ruled against allowing him to show videos of suffering ducks and chickens to the jury.

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PRESS

Sonoma Rescue Trial Defense Can't Show Animal Cruelty Video

October 6, 2023

UnchainedTV

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PRESS

Activist Tells Sonoma County Jury He Committed No Crime; Sought Only to Help Animals

October 5, 2023

North Bay Business Journal

Hsiung told jurors Thursday the activists support transparency and their ultimate goal is to expose mistreatment of animals. “You cannot fight a shadow with more shadows. You fight a shadow with light,” he said.

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PRESS

Activist Tells Sonoma County Jury He Committed No Crime; Sought Only to Help Animals

October 5, 2023

North Bay Business Journal

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PRESS

Letter to the Editor: It’s Time to Confront Violence Toward Animals

October 4, 2023

The Daily Illini

Open rescue doesn’t just win legal victories — it raises larger societal questions about how animals ought to be treated. If animals have a right to be rescued, should we even allow them to be exploited or killed in the first place?

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PRESS

Letter to the Editor: It’s Time to Confront Violence Toward Animals

October 4, 2023

The Daily Illini

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Our Top Press Hits

TOP PRESS

The Giant Loophole that Lets Big Dairy Keep Baby Cows in Solitary Confinement

March 5, 2026

Vox

DxE filmed Grimmius’s operations using drone cameras, documenting many of the grim realities ubiquitous in the mass production of animals for food: calves being handled roughly, hit, and pushed to the ground. But perhaps most remarkably, the footage offers a rare view of what is arguably the most overlooked form of extreme confinement of farmed animals in the US.

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TOP PRESS

California Activist Gets Jail Time for Taking Chickens from Perdue Farms Plant

December 4, 2025

The Associated Press

Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.

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TOP PRESS

UC Berkeley Animal Rights Activist to Serve Jail Time After ‘Chicken Rescue’ Conviction

December 3, 2025

San Francisco Chronicle

“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.

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TOP PRESS

She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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DxE's Blog

BLOG

Believing Is the First Step to Animal Liberation

September 10, 2024

If people do not believe that they can change a situation, they will never act to do so. If we do not believe that animal liberation is possible and that we can make it happen, it never will. In fact, animal agriculture and other unjust systems rely on our hopelessness and cynicism.

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BLOG

Ten Things You Need to Know About the Company Trying to Put Me in Prison

April 29, 2024

My findings show that “No Antibiotics Ever” just means that the chickens are still experiencing severe infection but they aren’t receiving the medication they desperately need. In one barn at a Petaluma Poultry factory farm in Santa Rosa, more than 10% of the chickens died by the time they reached 5 weeks. That is more than double the accepted industry mortality rate.

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BLOG

Newcomer's Perspective

December 26, 2023

The Sonoma County Court's actions didn't stop me but, instead, spurred me to further action just as it did for many others.

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BLOG

I’m Facing over 20 Years in Prison for Rescuing Animals, But I Am Not Afraid

December 2, 2023

Whether I lose my freedom for days, weeks, months, or even years, it is worth it to give even one or two animals a chance to experience freedom for the first time in their entire lives.

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BLOG

A Baby Chicken Taught Me to Never Give Up Hope. His Name is Vincent.

October 1, 2023

To everyone who doesn’t believe in a better world, I understand. I feel your pain and I know how hard it is to keep going in a world as painful as ours. But, just a glimmer of hope saved Vincent’s life and it might just save the rest of the animals, too. So please, don’t give up.

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BLOG

This Disabled Duck is at the Center of a Felony Case. His Name is Bruce.

August 30, 2023

If you saw a little duckling on his back, paddling his legs and struggling to get back up, what would you do? Would you keep walking? Or would you help him? 

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BLOG

Exposing Petaluma Poultry

July 1, 2023

Since 2018, DxE investigators have documented routine violations of California's animal cruelty laws at Petaluma Poultry factory farms, but the authorities refuse to intervene -- so they are taking action themselves to rescue the animals.

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BLOG

A Letter to the Editor Re: "Churchill Downs to Cease Racing as It Investigates Deaths of Horses"

June 5, 2023

Your story on the shutdown of the Kentucky Derby racetrack failed to provide important context: the growing worldwide movement to abolish horseracing.

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BLOG

Free Speech under Attack in Rural America

May 23, 2023

During my time in Utah, I found people willing to have open and honest discussions. Why, then, are high-ranking members of the Church and the police attempting to stop that from happening? Could it be that egregious abuses documented by DxE at Smithfield were getting too close to those in power? When open dialogue threatens a power structure, it’s time to scrutinize that power structure.

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Our Press Releases

PRESS RELEASE

Marin Grocer Good Earth Cuts Ties with Perdue’s Petaluma Poultry Amidst Animal Cruelty Concerns

March 11, 2026

Controversial chicken producer Petaluma Poultry has lost another customer following an investigation by animal rights group Direct Action Everywhere (DxE), which exposed animal neglect and cruelty at the company’s factory farms and slaughterhouse in Sonoma County.

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PRESS RELEASE

VIDEO: Activists Protest Cruelty in CA Dairy Industry with Ten-Foot-Tall Milk Carton

March 1, 2026

The ten-foot milk carton showed a photo of a calf with the word "Missing" to underscore how the dairy industry routinely separates babies from their mothers on the day they are born.

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PRESS RELEASE

VIDEO: Dozens Hold Vigil at CA’s Largest Calf-Raising Factory Farm, Following Exposé of Calf Abuse

February 21, 2026

Drone footage published this week at FactoryFarmWatch.org shows calves being thrown to the ground, dragged and shot in the head at Grimmius Cattle Company

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PRESS RELEASE

Map of California Factory Farms Exposes Hidden Supply Chains Behind “Humane” Labels

February 17, 2026

The first-of-its-kind map at FactoryFarmWatch.org is the most comprehensive single source of information on CA's 1300+ industrial animal farms

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PRESS RELEASE

Hours After Completing House Arrest, Activist Negotiates Rescue of Chicken from Slaughter

February 11, 2026

After completing both phases of her court-ordered detention for rescuing four birds from Perdue’s Petaluma Poultry slaughterhouse, animal rights activist Zoe Rosenberg’s first course of action was to travel to a chicken slaughterhouse in Stockton.

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PRESS RELEASE

Judge Throws Out Perdue’s Claims in Lawsuit Against Animal Activists

February 6, 2026

Sonoma County Judge Jane Gaskell struck both causes of action brought by the national poultry giant Perdue Foods in a lawsuit against Direct Action Everywhere (DxE). Judge Gaskell also struck these causes of action for Perdue executive Scott Fitzpatrick. Perdue is now removed from the case and only two causes of action remain for Fitzpatrick.

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PRESS RELEASE

VIDEO: Activists Rally at UC Berkeley Demanding a Pardon for Student Animal Rescuer

January 23, 2026

UC Berkeley students, alumni, and local residents held a “Free Zoe” rally and march on the UC Berkeley campus on Friday, demanding the pardon of animal rights activist Zoe Rosenberg, who is currently on house arrest.

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PRESS RELEASE

Judge Denies Trader Joe's Motion for Contempt Against Animal Rights Activists

January 12, 2026

He also denied Trader Joe’s request to restrict protesters’ use of amplified sound on public property outside their stores, writing, “prohibition on the use of sound amplification devices is an invalid infringement upon Defendants’ free speech rights.”

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PRESS RELEASE

Animal Rescuer to Begin House Arrest Tomorrow Following Solitary Confinement in Jail

January 12, 2026

Zoe Rosenberg will check in at the Sonoma County Sheriff’s Office tomorrow and get an ankle monitor put on before beginning her home detention

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