Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS
August 23, 2025
Press Democrat
After months of unanswered emails and demonstrations, DxE organizer Cassie King said protesting at executives' homes was the only way to get their attention. “We've been ignored by the company every time we email or show up at their offices,” King said. “Now we're doing what we can to reach the people who literally oversee the lives and deaths of these animals and who have the power to stop animals from starving to death or being boiled alive.
PRESS
August 23, 2025
Press Democrat
PRESS
August 20, 2025
WMTV News
After years of animal welfare advocates raising concerns about conditions at a Dane County dog breeding facility, county supervisors are now stepping in.
PRESS
August 20, 2025
WMTV News
PRESS
August 19, 2025
CTV News
A 53-year-old woman chained herself to a structure at the zoo entrance around noon. According to a news release, the protest was put on by a group called Direct Action Everywhere in hopes of having Lucy transferred to a sanctuary in Tennessee.
PRESS
August 19, 2025
CTV News
PRESS
August 17, 2025
Times of San Diego
Animal rights advocates protested in front of a Trader Joe’s in Pacific Beach Sunday afternoon to demand that the grocery chain stop purchasing chickens from Petaluma Poultry. It was one of many that Direct Action Everywhere held over the weekend at Trader Joe’s in multiple states.
PRESS RELEASE
August 16, 2025
Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.
PRESS RELEASE
August 16, 2025
PRESS
August 16, 2025
Van Nuys News Press
Trader Joe’s had sought a sweeping ban on protests inside and outside all 205 California stores. On Tuesday, Judge Keith Fong denied the request as it applied to outside protests and criticized the company for refusing to engage with activists. Before the Encino store protest, demonstrators also gathered near the home of Trader Joe’s CEO, who lives in the neighborhood.
PRESS
August 16, 2025
Van Nuys News Press
PRESS
August 15, 2025
KPFA
On today’s show, Direct Action Everywhere will be holding an action in front of Trader Joe’s in Berkeley tomorrow and Cassie King will explain why.
BLOG
July 31, 2025
Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.
PRESS RELEASE
July 26, 2025
Around thirty animal rights activists with Direct Action Everywhere (DxE) held a peaceful protest outside the home of Scott Fitzpatrick, the Live Production Manager for Perdue’s Petaluma Poultry, after Sonoma County Judge Patrick Broderick denied Fitzpatrick’s application for a temporary restraining order on Friday, citing “insufficient evidence.”
PRESS RELEASE
July 26, 2025
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
TOP PRESS
June 2, 2025
The Intercept
“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.
TOP PRESS
May 1, 2025
San Francisco Chronicle
Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.
TOP PRESS
October 10, 2024
Vox
In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.
BLOG
August 12, 2021
Humans want to be on the winning team. Winning also gives those involved in the struggle a boost of motivation and efficacy.
BLOG
June 22, 2021
Bloomberg columnist Adam Minter recently penned an article titled “Covid Almost Caused a Meat Crisis,” sounding the alarm about potential meat shortages. But the meat industry is itself a perpetual crisis, and Minter’s diagnosis of both problem and solution get it exactly wrong.
BLOG
June 15, 2021
The Tennessee legislature has passed a bill that would include farms in the definition of critical infrastructure. But at what cost?
BLOG
May 26, 2021
Research indicates that likely the best tactic to reduce the impact of imposter syndrome is talking about it.
BLOG
April 20, 2021
New investigation into Land O'Lakes shows routine violations of own animal welfare standards
BLOG
April 1, 2021
PRESS RELEASE
July 3, 2020
Activists say proposal for partial divestment doesn’t go far enough
PRESS RELEASE
June 23, 2020
Factory farm investigator alleges improper connections between Smithfield Inc. and Utah Attorney General
PRESS RELEASE
June 5, 2020
Twelve activists now face charges, including felonies, as campaign seeks industry-wide ban
PRESS RELEASE
April 15, 2020
Protesters of Smithfield slaughterhouses and vendors say it undermines the well-being of employees, animals, whistleblowers and the public
PRESS RELEASE
March 5, 2020
Organizers now planning major demonstrations with 1000+ #LetDairyDie activists, calling on supporters nationwide to join
