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The Power of Symbolic Victories

August 12, 2021

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The Power of Symbolic Victories

August 12, 2021

Humans want to be on the winning team. Winning also gives those involved in the struggle a boost of motivation and efficacy.

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PRESS RELEASE

Following IPCC Climate Report, Berkeley Activists Slam Governor Newsom’s Wildfire Photo Op

August 8, 2021

Group behind Berkeley vegan transition bill says Newsom’s inaction on environmental impact of animal agriculture is unacceptable

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PRESS RELEASE

Following IPCC Climate Report, Berkeley Activists Slam Governor Newsom’s Wildfire Photo Op

August 8, 2021

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PRESS

Animal Rights Activists Rally At In-N-Out

August 7, 2021

SF Gate

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PRESS

Animal Rights Activists Rally At In-N-Out

August 7, 2021

SF Gate

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PRESS RELEASE

Activists Drop Banner From Roof of In-N-Out, Demanding the Company Cease Supplying From Factory Farms

August 6, 2021

California residents want the the company to disclose supplier information, citing animal abuse and environmental destruction

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PRESS RELEASE

Activists Drop Banner From Roof of In-N-Out, Demanding the Company Cease Supplying From Factory Farms

August 6, 2021

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Here's the plan for our next mass action

July 30, 2021

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Here's the plan for our next mass action

July 30, 2021

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TOP PRESS

Berkeley to serve vegan meals at jails, public buildings

July 29, 2021

The Hill

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TOP PRESS

Berkeley to serve vegan meals at jails, public buildings

July 29, 2021

The Hill

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PRESS

‘Immensely powerful’: Activists laud city decision to commit to plant-based food

July 27, 2021

The Daily Californian

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PRESS

‘Immensely powerful’: Activists laud city decision to commit to plant-based food

July 27, 2021

The Daily Californian

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PRESS RELEASE

Berkeley Becomes First U.S. City to Commit to Exclusively Plant-Based Food Purchases

July 26, 2021

Berkeley City Council passed a resolution late Tuesday to switch 50% of city expenditures on animal-based foods to plant-based by 2024, and commit to a long-term goal of 100% plant-based.

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PRESS RELEASE

Berkeley Becomes First U.S. City to Commit to Exclusively Plant-Based Food Purchases

July 26, 2021

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PRESS RELEASE

Activists Held Rally at City Hall After 18 Hour Sit-In at Berkeley Mayor’s House

July 20, 2021

Activists want to keep the pressure on Mayor Arreguin’s climate commitments

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PRESS RELEASE

Activists Held Rally at City Hall After 18 Hour Sit-In at Berkeley Mayor’s House

July 20, 2021

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Our Top Press Hits

TOP PRESS

She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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TOP PRESS

How the FBI and Big Ag Started Treating Animal Rights Activists as Bioterrorists

June 2, 2025

The Intercept

“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.

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TOP PRESS

This California Student Could Go to Prison for Taking Four Chickens. Was It a Crime or a ‘Rescue’?

May 1, 2025

San Francisco Chronicle

Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.

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TOP PRESS

These California and Colorado Ballot Measures Are Terrifying the Meat Industry

October 10, 2024

Vox

In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.

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DxE's Blog

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Confused by "let dairy die"? Good.

March 5, 2020

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Why Should I Support and Visit Animal Sanctuaries?

September 18, 2019

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With trial approaching, I’m stepping down from all leadership positions at DxE. Here’s why that’s a good thing.

August 7, 2019

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BLOG

Tips for Self-Care as an Activist

July 22, 2019

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BLOG

Activists Return to Petaluma Slaughterhouse, Site of 79 Felony Arrests Last Month

July 5, 2019

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BLOG

I messed up. So did DxE.

June 18, 2019

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BLOG

Is the San Francisco Fur Ban Working?

January 15, 2019

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BLOG

Are YOU Banned from Whole Foods?

December 31, 2018

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BLOG

Animal Rights Activists Wash Windows at SF Chipotle to Demand Transparency

December 14, 2018

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Our Press Releases

PRESS RELEASE

Smithfield Piglet Rescuers Acquitted in Landmark Animal Rights Case

October 9, 2022

Activists take on a multibillion-dollar industry -- and win.

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PRESS RELEASE

Monday Night Football Disrupted by Activists on Field, Highlighting “Landmark” Piglet Rescuer Trial That Began Today

October 3, 2022

Two men face 10+ years in prison in a case decried by legal experts as unconstitutional retaliation for exposing abusive conditions

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PRESS RELEASE

Dozens of Activists Hang Massive 200-Foot Banner from Bay Trail Pedestrian Bridge

September 24, 2022

The demonstration is the kickoff for a week of action dedicated to promoting Rose’s Law, an animal bill of rights that DxE says is their ultimate vision of a kind and just world for animals.

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PRESS RELEASE

“I COVER UP ANIMAL CRUELTY!” Protesters Erect Giant Head of Utah AG Sean Reyes Ahead of Prominent “Right to Rescue” Trial

September 9, 2022

"This is really about inverting the truth: making peaceful activists look dangerous, when the real danger is Smithfield and other companies that systematically torture millions of innocent sentient beings while destroying our environment."

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PRESS RELEASE

Bills-Rams Game Disrupted as Animal Activists Run on Field, Deploy Smoke Flares Ahead of Piglet Rescuer Trial

September 8, 2022

Emek Echo and Katia Shokrai ran across the field holding up red smoke flares and wearing shirts with “RIGHTTORESCUE.COM” text.

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PRESS RELEASE

Utah Judge Changes Venue in Piglet Rescuers’ Trial, After Canvassers Face Death Threats

August 20, 2022

Judge Wilcox repeatedly expressed concerns about advocates potentially intimidating local residents. This is contrary to recent footage and a lawsuit in which it is canvassers supporting Hsiung and Picklesimer who faced death threats and were forced to stop talking to sidewalk pedestrians.

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PRESS RELEASE

SF Giants MLB Game DISRUPTED By Animal Activists in YODA and DARTH VADER Costumes

July 31, 2022

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PRESS RELEASE

Supporters at “Vigil at Yosemiteville Horror” Event to Comfort Pigs Outside Slaughterhouse

July 14, 2022

Animal rights advocates gathered to mark the two-year anniversary of the release of Unseen, an undercover mini-documentary exposing extreme cruelty inside this facility, and to bear witness and spread compassion for its victims.

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PRESS RELEASE

Joey Chestnut HEADLOCKS Animal Activist in Darth Vader Costume During Nathan’s Hot Dog Eating Contest

July 4, 2022

Investigators with same animal rights group face felony trial in September after rescuing piglets from a Smithfield Foods factory pig farm

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