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Fairmont Empress Hotel Goes Fur-Free Following Victoria Campaign

September 2, 2025

Capital Daily

The Empress Hotel—and the entire Fairmont chain—is going fur-free, much to the satisfaction of a local animal rights group that has been calling for the policy changes... for the past three years, fellow members of the Victoria chapter of Direct Action Everywhere staged monthly protests by the Empress and wrote chalk messages on the sidewalk in front of the hotel.

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PRESS

Fairmont Empress Hotel Goes Fur-Free Following Victoria Campaign

September 2, 2025

Capital Daily

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PRESS

A California County Embraces Humane Farming. These Animal Activists Demand More.

September 2, 2025

The New York Times

Ms. Rosenberg, 23, says that she found chickens at Petaluma Poultry covered in scratches and bruises, including some with high fevers and serious infections. There was also evidence, she said, that birds were being scalded alive, instead of killed before broiling, because the slaughter lines were moving too quickly.

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PRESS

A California County Embraces Humane Farming. These Animal Activists Demand More.

September 2, 2025

The New York Times

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PRESS

Activists Deploy 16-Foot Boat Demanding Trader Joe’s Cut Ties with Petaluma Poultry

September 1, 2025

The Daily Californian

Cardboard ocean waves, sailor hats and a 16-foot sailboat set the scene Saturday outside of the Trader Joe’s on University Avenue. Animal welfare activists aboard the boat parked outside the store warned customers passing by to “steer away” from Perdue’s Petaluma Poultry, a company the activists allege engages in animal cruelty.

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PRESS

Activists Deploy 16-Foot Boat Demanding Trader Joe’s Cut Ties with Petaluma Poultry

September 1, 2025

The Daily Californian

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PRESS

Three Weeks Ahead of Felony Trial, UC Berkeley Activist Pleads Her Case on Campus

August 28, 2025

The Daily Californian

Rosenberg and DxE have also been encouraging people to sign their petition to the Sonoma County District Attorney, asking them to redirect the resources used on her case to prosecuting animal cruelty at factory farms in Sonoma County. Hundreds of people signed the petition when Rosenberg and DxE were protesting on campus during Caltopia this week.

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PRESS

Three Weeks Ahead of Felony Trial, UC Berkeley Activist Pleads Her Case on Campus

August 28, 2025

The Daily Californian

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PRESS

Animal Rights Protests at Perdue Executives’ Sonoma County Homes Ignite Free Speech Fight

August 23, 2025

Press Democrat

After months of unanswered emails and demonstrations, DxE organizer Cassie King said protesting at executives' homes was the only way to get their attention. “We've been ignored by the company every time we email or show up at their offices,” King said. “Now we're doing what we can to reach the people who literally oversee the lives and deaths of these animals and who have the power to stop animals from starving to death or being boiled alive.

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PRESS

Animal Rights Protests at Perdue Executives’ Sonoma County Homes Ignite Free Speech Fight

August 23, 2025

Press Democrat

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PRESS

Dane County Supervisors Push to Remove Dogs from Blue Mounds Breeder During Investigations

August 20, 2025

WMTV News

After years of animal welfare advocates raising concerns about conditions at a Dane County dog breeding facility, county supervisors are now stepping in.

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PRESS

Dane County Supervisors Push to Remove Dogs from Blue Mounds Breeder During Investigations

August 20, 2025

WMTV News

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PRESS

3 Charged as Protester Chains Herself to Zoo Structure in Protest of Lucy’s Captivity

August 19, 2025

CTV News

A 53-year-old woman chained herself to a structure at the zoo entrance around noon. According to a news release, the protest was put on by a group called Direct Action Everywhere in hopes of having Lucy transferred to a sanctuary in Tennessee.

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PRESS

3 Charged as Protester Chains Herself to Zoo Structure in Protest of Lucy’s Captivity

August 19, 2025

CTV News

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PRESS

Animal Rights Activists Protest at PB Trader Joe’s

August 17, 2025

Times of San Diego

Animal rights advocates protested in front of a Trader Joe’s in Pacific Beach Sunday afternoon to demand that the grocery chain stop purchasing chickens from Petaluma Poultry. It was one of many that Direct Action Everywhere held over the weekend at Trader Joe’s in multiple states.

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PRESS

Animal Rights Activists Protest at PB Trader Joe’s

August 17, 2025

Times of San Diego

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

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Our Top Press Hits

TOP PRESS

Opinion: Spy Cams Show What the Pork Industry Tries to Hide

February 2, 2023

New York Times

“It was horrible cruelty to the pigs inside the chambers,” Jim Reynolds told me. “It’s a violation of federal law.” Reynolds is one of 90 veterinarians who signed an open letter saying that the process shown in the videos probably violates federal law on humane slaughter.

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TOP PRESS

Spy Cams Reveal the Grim Reality of Slaughterhouse Gas Chambers

January 18, 2023

Wired

Animal rights activists have captured the first hidden-camera video from inside a carbon dioxide “stunning chamber” in a US meatpacking plant.

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TOP PRESS

What Is an Animal’s Life Worth?

October 25, 2022

Vox

The pigs’ essentially zero value is baked into the meat industry’s business model... 15 percent of piglets die before they’re finished weaning. The pork industry may slaughter over 125 million pigs a year, but they breed far more, knowing many will die from disease and injury.

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TOP PRESS

I Did Not Steal Two Piglets. I Saved Them. A Jury Agreed.

October 18, 2022

New York Times

During the closing statements in the trial, in which I represented myself, I told jurors that a not-guilty verdict would encourage corporations to treat animals under their care with more compassion and make governments more open to animal cruelty complaints.

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TOP PRESS

Right to Rescue: Jury Acquits Animal Rights Activists Who Saved Piglets at Smithfield Factory Farm

October 11, 2022

Democracy Now!

In a major victory for animal rights, a jury in Utah has acquitted two animal rights activists who each faced up to five and a half years of prison time for rescuing two sick piglets from Smithfield’s Circle Four Farms, one of the world’s largest pig farms.

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TOP PRESS

Activists Acquitted in Trial for Taking Piglets from Smithfield Foods

October 8, 2022

The Intercept

“Whenever I think about the condition Lily was in and the desperation we felt when we saw her there, struggling and so small and so sick, a little baby in such a horrible, awful, brutal place,” Hsiung said in a video posted to Instagram, “we just wanted to get her out.” Animal rescue “is not the worst part of us as human beings. It’s the best of us.”

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TOP PRESS

Animal Rights Activists Are Acquitted in Smithfield Piglet Case

October 8, 2022

New York Times

Many animal welfare advocates viewed the trial as a display of corporate power, and a test of whether the meat industry can legally prevent the public from seeing the sometimes unsavory aspects of modern mass food production.

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TOP PRESS

Trial Begins for Animal Activists Accused of Stealing Two Piglets from Utah Factory Farm

October 3, 2022

Fox 13 Salt Lake City

“They did a nonviolent action, and they saved the lives of two piglets who would have been discarded by the industry anyway.”

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TOP PRESS

Standing Trial: Should we care about animal liberation?

September 19, 2022

Harper's Magazine

Most readers care about humans, not pigs. What gets us going is a compelling main character facing many years in prison, not several million pigs spending a lifetime in circumstances that make prison look comparatively relaxing.

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DxE's Blog

BLOG

Dramatize the Issue

October 6, 2014

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BLOG

Three Steps to Building a Diverse Movement

October 6, 2014

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BLOG

Bridges and Walls

September 16, 2014

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BLOG

#DisruptSpeciesism

September 8, 2014

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BLOG

Fertile Ground (East Coast Tour - Part 5)

August 30, 2014

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BLOG

Hungry to Learn (East Coast Tour - Part 4)

August 29, 2014

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BLOG

Cultivating Relationships and Building a Strong Movement

August 28, 2014

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BLOG

Learning and Connecting (East Coast Tour - Part 3)

August 24, 2014

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BLOG

"You're too militant," the broken record plays.

August 20, 2014

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Our Press Releases

PRESS RELEASE

Activists Submit Required Signatures to Put Factory Farm Ban on Ballot

September 5, 2023

Activists say voter enthusiasm is high for a ban on factory farms in Berkeley after submitting more than 4,900 signatures to the Berkeley city clerk today, a large overshoot beyond the 3,000 required to get the measure on the ballot.

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PRESS RELEASE

Factory Farm Ban Likely to Be on Ballot After Activists Gather Required Signatures

August 1, 2023

"The vast majority of Berkeley voters that we've talked to care about animals and the planet and are eager to sign on to this initiative,” says Almira Tanner, lead organizer of DxE.

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PRESS RELEASE

Golden Gate Fields Horse Racing Track to Shut Down Following Years of Protests

July 17, 2023

“This closure is a win for horses and for vulnerable humans who are taken advantage of by the gambling industry,” says Rocky Chau, a DxE activist who was arrested during a protest on the GGF track in March 2021.

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PRESS RELEASE

Waves of People Rescue Sick Animals from Perdue's Petaluma Poultry Slaughterhouse, Following an Investigation Finding Rampant Abuse and Disease

June 13, 2023

Hundreds are gathered outside the slaughterhouse calling on the Sonoma County District Attorney to prosecute Petaluma Poultry for documented criminal animal cruelty and infectious diseases that are endangering public health

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PRESS RELEASE

Mice and Fish Rescued from Petco During Animal Liberation March in San Francisco

June 10, 2023

While hundreds rallied in support of the right to rescue animals from abuse, a few activists delivered “feeder” mice and suffering betta fish to safety.

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PRESS RELEASE

Trial Finally Scheduled for Animal Rights Activists Facing Felonies for Rescues in Sonoma County

May 31, 2023

Recent similar trials in St. George, UT and Merced, CA resulted in groundbreaking acquittals for open rescuers.

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PRESS RELEASE

NY Congresswoman Calls on FBI to Investigate Animal Rescue

May 5, 2023

Congresswoman Claudia Tenney wants federal funds used to surveil people who support rescuing animals in distress.

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PRESS RELEASE

Sebastopol City Council Passes Historic Resolution to Support Factory Farm Investigators Facing Prison Time in Sonoma County

May 3, 2023

Animal rights activists are calling this a win for the right to rescue animals from abuse.

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PRESS RELEASE

Animal Rights Activist Found Guilty for Leafleting about Factory Farms

April 25, 2023

A Beaver County Judge convicted Curtis Vollmar of criminal trespass and disorderly conduct for talking to members of the public about Smithfield Foods.

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